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Diageo Stirs Up World Class Finals in Brazil

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During the week of July 8, MKTG INC held a critical role in the fourth annual Diageo World Class Finals in Rio de Janeiro, Brazil.  World Class is Diageo’s global search for the World’s Best Bartender and this year over 10,000 bartenders in 47 countries competed for the coveted title.

MKTG INC executed a series of events throughout the week on behalf of Tequila Don Julio to the Diageo Executive Team, key customers, media and bartenders from around the world.  To highlight cross-coordination and agency capabilities, MKTG INC led a brilliant week of execution including two high-profile dinners and seminars (Diageo Client Services) with the support of a specialized RSVP site (Digital), spectacular POS (Creative) and presentations (Video).

Like the last two years, MKTG INC continues to be acknowledged for its outstanding execution during World Class.

Written by: Julie Foo

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August 7th, 2012 at 2:35 pm