Archive for the ‘bartenders’ tag

Portland Cocktail Week: F16 Bulleit

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Bulleit sponsored a lunch during Portland Cocktail Week and collaborated with 4 local vendors to create Bulleit-inspired menus, products and services for guests to experience. The local vendors included: Blue Star Donut, Ruby Jewel Ice Cream, Rudy’s Barber Shop and Portland Beard Company

The Blueberry Bourbon Basil Donuts and Bourbon Pecan Ice Cream were a hit with consumers. Rudy’s Barber Shop offered complimentary beard trims and Portland Beard Company distributed free samples and beard oils for purchase. Attendees experimented with the Maple Bourbon Sauce that was placed on all picnic tables, pairing it with burgers and sandwiches that were provided by food trucks.

See below for exclusive photos of the event!

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Written by Paige McConney
Paige McConney

November 5th, 2015 at 11:59 am

Portland Cocktail Week: Zacapa Rum

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Zacapa’s global Brand Ambassador, Rebecca Quiñonez, hosted the Zacapa Rum Art of Slow Lounge at Portland Cocktail Week, as part of the Diageo World Class activation. Students at Portland Cocktail Week were able to access the Lounge space in-between classes, and there were four activation spaces set up in the same room by a variety of brands. Zacapa Rum transformed the Diageo space into the Art of Slow Lounge, allowing students to:

RELAX: with 5-10 minute chair massages, provided by massage therapists from the East West College of the Healing Arts (55 massages were executed in total)

REFUEL: Portland Roasting Coffee set up complimentary hot and cold brew coffee service, and whole beans were gifted to students in half-pound branded coffee bags

INDULGE: Macaroons were brought in from Farina Bakery

DISCOVER: World Class champion bartenders Charles Joly and Tyson Buhler served Zacapa Rum’s Guatemalan Coffee Cooler and signature Old Fashioned cocktails, along with Zacapa Rum National Trade Executor Lynette Marrero. Guests had the opportunity to meet our start bartenders, and learn about both Zacapa Rum and Diageo World Class

Follow our journey as we continue to recap Portland Cocktail Week highlighting other Diageo brands we worked with this year! Stay tuned!

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Written by Paige McConney
Paige McConney

November 3rd, 2015 at 2:42 pm

A World Class Event for MKTG INC

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At MKTG INC, we pride ourselves on executing world-class events – but this time, the event was actually World Class.

Earlier this summer, the national finals of the USBG World Class Bartender Competition were held in NYC at the Monarch Room’s Gilded Lily, and MKTG INC was there to make sure it went off without a hitch!

The NYC Final was the culmination of the 2014 US World Class program. Presented by the US Bartenders Guild and sponsored by Diageo, 75 top bartenders competed in 5 regional finals in Boston, Los Angeles, Portland, Atlanta and Chicago. The top 3 from each region were chosen to move on to the national finals in NYC for a total of 15 national finalists.

In all stages of the program, nationally and internationally recognized industry luminaries served as judges. The competition challenges tested all aspects of the bartenders’ abilities, from speed and efficiency to presentation, creativity and service, using brands from the Diageo Reserve portfolio.

From the regionals to the finals, MKTG INC worked closely with Diageo, the US Bartenders Guild, Liquid Productions and all the judges and competitors to ensure that the program was executed within World Class standards.

Charles Joly from Chicago was named the World Class US Bartender of the Year and will represent the US in the Global Finals in the UK starting July 27th. He will be competing against bartenders from 49 other countries and the global winner will be named in London on Aug 2nd.

The Diageo World Class competition is considered “the best” in the industry and is in its 6th year globally with 50 countries competing each year. This is the 3rd year that the US has participated, with US winners Ricky Gomez placing 5th globally in 2012 and Jeff Bell placing 2nd globally in 2013.

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