Archive for the ‘Baseball’ tag

A Day In The Life of…Guinness Ambassador Ryan Wagner

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It’s that time again! Time to get to know another one of our amazing #HumansofMKTG.  To finish off the year, we’re taking a look at a day in the life of Ryan Wagner, our Baltimore-based Guinness Brewery Ambassador.

What exactly does it mean to be a Guinness Brewery Ambassador?

Well, there’s a team of nine of us around the country, we divide up the country evenly. My territory is Maryland, DC, Virginia, North and South Carolina, Georgia and Tennessee. It’s our job to kind of spread the gospel of Guinness in any way that we can. So it’s mainly focused on education, and whether that’s getting in front of the sales team at a distributer, or getting in front of the bartending staff at an on-premise account and making sure that they’re up to date on Guinness’s quality standards and pouring techniques and all those things. Then it’s also designing consumer-facing events. I’m working with the Maryland Zoo for instance, in creating a program surrounding live zoo animals and the animals that are on the Gilroy posters from Guinness. So I do whatever I can to increase awareness of the things that we’re doing and making sure that everyone is as educated as possible about the world of beer. Not just the world of Guinness, because if people are smarter drinkers, then we hope that’ll lead them to Guinness anyway. And then also because I’m based in Baltimore and our new brewery is being built here, I’ve been spending a lot of time helping everybody get up to speed at the brewery and in the taproom as well.

The cat that’s “probably screaming”

Would you tell us a little bit about your morning routine?

Because I work primarily with staff at bars and restaurants and things like that, I tend to use my mornings to get caught up on admin work, whether that’s responding to emails or dealing with expenses. So I usually take my time in the mornings because, more often than not, I know it’s going to be a later evening. I’ll spend the earlier part of the day working on the busy work.

 

What about first thing when you wake up in the morning? The before work stuff…

Oh my goodness. I hit the snooze button like 17 times. I deal with the cat that’s probably screaming at me. If it’s the day my fiancé doesn’t open the gym where she works, then I’ll get up and make breakfast for us. If she’s already gone and it’s just me then breakfast is something really simple like cereal. Then I sit down and turn the TV to CNN or ESPN and get caught up on what’s going on in the world. Finally, I open the computer and get to work.

 

Are you a big podcast listener?

Occasionally I’ll listen to a couple of the beer podcasts. Some of the stuff that the guys at Beervana do or Good Beer Hunting to, again, keep up with what’s going on in the market.

 

Do you have any go-to lunch spots?

Yeah, Smoothie King! When you work in beer, and you know you’re going to be drinking a lot of it, you know a lot of your calories for the day are going to be coming from beer. So you have to try to keep it light for lunch. It’s not always easy, but if there’s a Smoothie King around I try to have that for lunch.

 

What about an after work activity? Do you have a favorite?

Spending time with my fiancé. We both work a lot. Depending on the time of year I work three or four jobs and she’s busy as well. She’s a group fitness director for a regional chain of athletic clubs so my favorite activity is literally something as simple as an SVU marathon and laying on the couch and just being around each other.

So you said you’re typically working 3-4 jobs at a time, can you tell us a little more about what those are?

Yeah it’s quite a few things! My background is really varied. Obviously, Guinness is my fulltime job and where I spend the majority of my time. In addition to the experience I have working with beer, I have a couple other part-time gigs that are a lot of fun that I like to do whenever I have the opportunity to. One of them is teaching a class called Body Pump, which is a group fitness weight-training class. So I’ll typically do that once or twice a week it’s usually early in the morning where I’ll go to the gym and teach a class. And then I also work for the local CBS radio affiliate in Baltimore doing sports talk radio. So I’ll do that a few times a month, where I’ll pick up a few hours and go in and talk sports. Then I also work for the Orioles when they’re in season. I am the announcer at the ballpark at Oriole Park at Camden Yards, so I’m the public address announcer at the stadium.

 

So let’s say the Orioles are in season, what does your workweek look like?

I mean it depends. So they’re home 81 times a year typically for anywhere from 3-10 days in a row at a time so it really just varies from week to week. But if I’m working all of my jobs simultaneously, which doesn’t happen terribly often, I might wake up at 5am to go teach a 6am class. I’d get back to the house at 7:30, have breakfast, and work on some admin stuff until it’s time to go on the road and go do my Guinness day. I’d visit a couple of accounts, do a staff training, work with bartenders on Perfect Pour, meet with a distributor. I’d meet with my distributor manager, see what’s going on for the week with him. Then I would be at the ballpark by 5 or 5:30. The game would start at 7. I’m there until 10. Then there are days where I go right from the ballpark to the radio station to do 10:30 until midnight on the radio. Again, it doesn’t happen often but if I’m doing all four in one day that’s what it’d look like.

It was a pleasure speaking with Ryan about life as a Guinness Brewery Ambassador, sports announcer, group-fitness instructor, and radio host.  You can keep up with Ryan on Instagram and Twitter @rwags614 or just catch him at the Orioles home games next season.  

Now that we’re wrapping-up 2017 A Day In The Life pieces, I highly recommend closing your year by sitting down with a colleague you don’t know so well and getting to know them better. It’s a privilege to hear the stories of the people we surround ourselves with every day. One thing’s for sure, MKTG is full of some pretty amazing humans. – MaryKate

 

 

 

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

November 30th, 2017 at 2:28 pm

What’s in Your Wallet?

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KK Business Card

Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). In our new column Business Cards Explained, we take a look at the business cards of our coworkers and hear the stories behind them. Get ready to blush.

Growing up, Katie wanted to play second base for the Cleveland Indians.
True statement. The baseball references throughout the copy come from a previous job working for the Chicago White Sox, but they seem to work with the PR analogies. But as an Indians fan growing up, my favorite thing in the world was watching Robbie Alomar man the infield. Boy, was he great. Luckily, I had the chance to tell that to his face a few years ago.

Unfortunately for her, she didn’t make the cut – but fortunately for us, she’s an All-Star communicator and a five-tool player.
I recall my father – who was also my softball coach for my short-lived career when I was in grade school – saying that I was the worst player he’d ever seen. He denies ever saying it, but I don’t think I could make that stuff up. That’s why I ended up in journalism, and not on an athletic scholarship.

She can pitch, she can deliver a hit and she’s always got her head in the game.
I’m in PR! I can pitch a story, I can deliver coverage and I’m always focused on what’s next.

From the first pitch to the final out, Katie’s always going the distance.
Again with the baseball puns. They used to drive me insane, but now that I’m a little further away from the game I think they’re funny. I can’t stop the fact that I still speak baseball.

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THANKS FOR THE MO-MENTS

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173704703Photo Credit: Elsa/Getty Images

Late on October 26th, 1996, second grade me cried himself to sleep.  The Braves had just put on a clinic in sports-induced agony, blowing a 2-0 World Series lead to the hated Yankees.  The man responsible for slamming the door in the 9th inning in games 3-6 was John Wetteland, and I distinctly remember hating him and wishing he would just go away.

And he would.  The clouds of the Evil Empire were only just gathering, and they would go on to win 3 of the next 4 titles with a new face shortening games: Mariano Rivera.  The man affectionately known as Mo would spend the next 16 years collecting hardware, shattering bats and making the best dramatic entrance in baseball this side of Ricky Vaughn.  He has played his entire career in a brutal market (see: Johnson, Randy) and not only achieved outrageous success but earned a brand of universal respect not often found in sports today.  He is inextricably tied to Jackie Robinson as the last active player permitted to wear the legendary #42 and is one of the 2-3 players from his generation every fan will tell their grandchildren about.

He’ll be honored this Sunday at Yankee Stadium because 2013 will be it for Mo.  The end of a graceful career will be celebrated with a fittingly low-key ceremony, then the Yanks will get back to the business of climbing back into the Wild Card race.  If Baseball Gods exist (they do) expect to see the Bombers string a few wins together, make it interesting down the stretch and hopefully schedule some October games.  Every ballplayer and fan should see one more signature Postseason outing from Mo; even the 8-year-old Braves fan inside me, still sobbing, is pulling for that one.

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Written by John Seiler
John Seiler

September 20th, 2013 at 11:10 am

Football Can Wait

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2012-world-series-featPhoto Credit: news.sportslogos.net

As we have become an increasingly football-crazed (intoxicated?) nation, you’ll forgive our youngest citizens if they are puzzled when you tell them baseball was once our National Pastime.  The long season, frequent breaks in gameplay and tendency to cling to history seem to turn off many young fans as our attention spans grow ever shorter.

But this year baseball has given us a postseason that’s been long on drama.  From the end of southern hospitality (still too soon for some of us) to high stakes quadruple headers (a good time to have the MLB At Bat app at work) to A-Rod pulling down more phone numbers than hits (no comment), we’ve been treated to three great weeks of Postseason baseball already and the World Series hasn’t even started.

With that, here are three great reasons to tune in when the Fall Classic kicks off tonight in San Francisco:

1) Parity Rules.  Unlike the NFL and college football, where the same teams seem to rule year in and year out, baseball has seen 8 different teams win the big one in 10 years, and no team has gone back to back since the Evil Empire rattled off three straight from 1998-2000.

2) Marquee talent all around.  In one series we will see this year’s Triple Crown winner (Miguel Cabrera), arguably the best pitcher in baseball (Justin Verlander), one of the best catchers in the game (Buster Posey) and a sorcerer.  These guys are good.

3) It’s been there vs. done that: while this Giants team won the title just two years ago, the Detroit roster features a number of players who remember the sting of falling to the Cardinals in 2006.  The Giants think they are on the verge of earning Dynasty consideration, but the Tigers won’t forget what it feels like to come up short.

Prediction time.  There’s something funny going on with the Giants: this is a team that lost their closer (Brian Wilson, surgery) and best hitter (Melky Cabrera, cheating) and still found a way to come back from a 3-1 deficit in the NLCS (and did it in a downpour that had an eerie ‘Shawshank’ look to it by the end).  But all good things must come to an end; the Tigers have set their suddenly unstoppable rotation and rested the big bats; it will be close, but look for the Tigers to take it in 7.

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Written by John Seiler
John Seiler

October 24th, 2012 at 2:40 pm