Archive for the ‘basketball’ tag

Marriott Intl. Thinks Global, Acts Global As New Official NBA Worldwide Partner

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nysportsjournalism_headernew NBA+15+Global+Games+Logo

July 30, 2015: Marriott International has destinations worldwide, and now can put them into play for theNBA.

Marriott has signed a deal making it the official hotel partner of the NBA, specifically for several jewel events, beginning with this weekend’s NBA Africa Game and also including the NBA Global Games 2015-16 and NBA Canada Series 2015.

The NBA said that Marriott would be the first company to align with the NBA across international games on five different continents.

Marriott International said it has more than 4,200 properties in 80 countries and territories. The company reported revenues of nearly $14 billion in fiscal year 2014.

“Basketball is one of the most popular sports in the world, and our partnership with the NBA gives us an opportunity to tap into a passionate fan base and communicate the breadth and depth of our portfolio,” Karin Timpone, global marketing officer for Marriott International, said in a statement. “Similar to what we are doing with music and entertainment, our NBA partnership helps us create memorable experiences for our Rewards members and amplify the benefits of the program for both new and loyal guests.”

Bethesda, MD.-based Marriott International plans to support the union with multi-platform activations, including a sweepstakes for Marriott Rewards members in the U.S. offering the opportunity to win a trip and tickets to an upcoming NBA global event.

Marriott Rewards will host a series of private meet-and-greets with NBA legends and players for its Elite members and invite fans to take a virtual trip via an #AroundTheWorld photo and social sharing experience. That will begin with the inaugural NBA Africa Game on Aug. 1 in Johannesburg, South Africa.
Other marketing partners involved with the NBA Africa Game include Nike, Ford, South African Airways and telecom company Econet Global.

Marriott International said it would then offer Marriott Rewards members exclusive access to NBA games and events in  11 other cities across Brazil, Canada, China, Italy, Mexico, Spain and the U.K.

All but two of the games are part of the NBA’s pre-season exhibition schedule. The two games that are part of the 2015-16 regular season are Boston Celtics vs. Sacramento Kings in Mexico City Arena (Dec. 3) and Orlando Magic vs. Toronto Raptors in London’s The O2 (Jan. 14).

According to Emilio Collins, NBA evp-global marketing partnerships, “For our fans around the world, there is no opportunity more exciting than when live NBA games are played in their home countries. Marriott International is a renowned brand with extensive global operations, and is the ideal partner to help broaden the reach of our games and engage more fans.”

Marriott International operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: Marriott Hotels, The Ritz-Carlton, JW Marriott, Moxy Hotels, Courtyard and Residence Inn.

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NBA Global Event Schedule

Source: NY Sports  Journalism

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Employee Appreciation Day

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One of our favorite traditions here in Atlanta is our annual Employee Appreciation Day, which just took place on Thursday, April 23rd. This day is a welcome diversion to take a load off and as Team Epic’s Melanie Hatcher put it: “play hooky while AT work.” More than anything, it is a way to stop and appreciate all of the good people who make this one of AJC’s Top Workplaces!

The day started with free Chick-Fil-A for breakfast, which is always the best way to start a day in Atlanta, home of Chick-Fil-A. From there, everyone signed up for a complimentary massage and car wash.

Once noon came around, lunch was served outside on a beautiful afternoon from one of our favorite mobile food services: fresh Woodfired Pizza. You can find S & J Woodfired Pizza at festivals around Atlanta and so it’s a pleasure to have them cater a unique lunch experience for everyone in the office.

For the late afternoon, it was time to win some prizes with bingo, raffles, basketball, and beer. Up for grabs were multiple gift cards, free Reebok shoes, and even new free 42” televisions!

Finally, it wouldn’t be an Employee Appreciation Day recap without the inaugural psLIVE Darts Championship, help from 9am and coming to its dramatic conclusion around 6pm. Featuring 22 [mostly] talent dart throwers, each round proved to be as much fun to watch as it was to participate. When the dust settled and all of the bullseyes were hit, Matt Barth emerged victorious to cap off what was, once again, a great day for everyone to feel appreciated!

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CP3 #riquickulous Court

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CP, Blake, Deandre and jamalPhotos by: Cheyenne Bovin

CP3 plays with his own personal style of unpredictable quickness. Don’t blink – you might not catch all the calculated nuances when he drives to the paint.

To launch the campaign around the new CP3.VII shoe, Jordan Brand and MKTG INC built a cutting-edge “cube” installation, a never-been-done-before 20-foot glass-paneled regulation basketball court, dropped into the parking lot across from the Staples Center.


The campaign kicked off with graffiti murals appearing “overnight” to get the buzz started and continued with intense skills clinics at the Expo gym downtown. For several weeks kids readied for the challenge at the “cube.”

To interpret CP3s “riquickulous” basketball artistry into an overall experience, we designed four days of programing filled with one unexpected moment after another.

The “cube” was unveiled with an exclusive, invite-only event for Clippers teammates and influencers.  The red carpet was packed, Jermaine Dupri DJed, Wale and Problem performed, and guests lined up for the customization area and interactive photo booth. CP3 and friends had a great time and stayed past 3am.

After a media event the next day, invited student athletes got to test their skills on the court with the #riquickulous challenge. They were then treated to a Mad Skillz Exhibition, Dunk Contest and Q&A with Chris Paul. CP3 even played one-on-one with a lucky fan from the Boys & Girls Club.


The following two days were full of skills challenge moments, high school scrimmages, food trucks, pop-a-shots and more. Then the next day the “cube” was gone – another don’t blink-moment to close out an incredible campaign.

Written by: Alyse Courtines

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New Orleans Rolls the Dice with Risky Rebrand

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(Photo Credit:

The New Orleans Hornets have officially announced that they are changing their nickname to the New Orleans Pelicans. Yes, Pelicans. Try to envision it with me: The Timberwolves (arctic beasts with razor-sharp teeth and claws) vs. The Pelicans, (they enjoy a nice dip in the river from time to time).

In the world of sports, striking the balance between what’s marketable and honoring a city’s traditions can be extremely difficult, (and of course, the success of the brand ultimately hinges on the team’s ability to win games).

Obviously the pelican is the state bird of Louisiana, and an incredibly elegant creature, but when put up against the “Bulls”, “Hawks” and “Bobcats” of the NBA, its completely understandable why some find the name a bit underwhelming.

As we all know, the NBA’s ultimate goal is to sell jerseys, but are kids who love Anthony Davis going to feel cool sporting a gold-winged pelican across their chests? The Hornets (because they’re still The Hornets for a little while longer) must proceed with caution, and ensure that their attempt to appeal to their home crowd does not alienate potentially interested fans outside of New Orleans.

If the team’s new identity doesn’t appeal to the national market, it can have a huge ripple effect on the organization. Players won’t want to wear the uniform, the merchandise will sit on the shelves and hometown fans may even begin to lose interest in a team they no longer recognize or accept as their own.

Case in point, when the Tampa Bay Devil Rays unveiled their uniforms prior to their inaugural 1998 season, the Major League Baseball community, fans and media outlets alike collectively barfed at the sight of the team’s clownish, neon themed uniform. Add to that 10 years of last place finishes, and the end result was an embarrassingly empty stadium, dismal TV ratings and unappealing merchandise that you couldn’t get rid of at a garage sale.

When they finally rebranded themselves as the Tampa Bay Rays a decade later, and donned a classy, sleeker midnight blue motif, they found themselves in the World Series for the first time in team history. Coincidence? I have no idea.

I don’t know how talented the New Orleans Pelicans’ team will be. All I know is that if you’re proud of your name, and you like the way you look, you’ll go pretty far in life. But don’t take my word for it (Reading Rainbow, anyone?). Just ask the Tampa Bay Rays.

Written By: Andrew Canlon

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The much-anticipated NBA season opened last night with the Celtics, the Heat and LeBron James eating a pink-frosted donut. Nike’s new LeBron James: Rise commercial shows a LeBron no one expects to see: introspective, self-deprecating, a soulful slam poet wearing a fedora. From the sound of it a lot of people don’t want to see this new LeBron, or any other LeBron for that matter, but it’s not like Nike doesn’t know that: LeBron repeatedly asks us “What should I do?” and then he says, “Maybe I should just disappear.” I myself loved it: it’s funny, it’s smart, it’s very well written, and it’s got a Don Johnson cameo. I ask for nothing more.

via highsnobiety

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Written by Michelle Heller
Michelle Heller

October 27th, 2010 at 12:51 pm