Archive for the ‘beauty’ tag

Dollar Shave Club: Our Blades Are…Great

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If there’s one phrase that annoys me more than any other, it has to be the often over-used and misappropriated: “in this economy”.  While the expression certainly has its place, it’s often used as a cop-out.  Sometimes all it takes is a little creativity and a strategic
Enter Dollar Shave Club.  A new online start-up dedicated to providing “A Great Shave For a Few Bucks a Month”.
Screen shot 2012-03-21 at 2.48.00 PM

Photo Credit: DollarShaveClub.com

If there’s one phrase that annoys me more than any other, it has to be the often over-used: “in this economy”.  While the expression certainly has its place given our current financial landscape, it has also seemingly translated into a mantra for the risk-averse.  When looking at how start-ups succeed within this risk-averse world, sometimes all it takes is a little creativity and a strategic framework for providing consumers with something they truly need.

Enter Dollar Shave Club.  A new online start-up dedicated to providing “A Great Shave For a Few Bucks a Month“.  As the campaign (and any scruff-faced man) will tell you, purchasing name-brand razors each month can run up quite a bill.  Not to mention that they’re usually protected by high-powered security at your local pharmacy, and purchasing one requires bolt-cutters, an employee escort and a call from the President.

At the heart of the campaign is a hilarious viral video, which plays on everything from unemployment to unnecessary shave-tech, to most of your hard-earned dollars going straight to Roger Federer’s pockets.  There’s even a Cornelius Vanderbilt reference for you history nerds out there.

In this economy, this is how it’s done.

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Written by Stephanie Rudnick
Stephanie Rudnick

March 21st, 2012 at 8:14 pm

CLINIQUE GETS FRESH

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clinique fresh faces

After an extremely successful inaugural tour, including an Ex Award win (Best Mobile Marketing Program- Consumer) Clinique Fresh Faces tour hit the road again with a fresh take for year two.

The 2010 tour kicked off on September 14th at Boston University and ended November 9th at USC in Los Angeles.  The tour was 23 total event days – two promotional days on campus and one weekend mall visit to retail partner, Nordstrom.

Guests were treated to a makeup / skincare consultation, hair touch-up, photo shoot and entertainment including live DJ, blogging and multimedia. Need to own your new look? Clinique products were available for purchase via online shopping on-site or directly at Nordstrom for instant gratification.

Clinique Fresh Faces 2010 combined brains and beauty, offering a “Clinique Fresh Faces Internship contest.” One winner had the chance to win a paid summer internship at Clinique.  Guests were also offered the opportunity to attend on-site discussions featuring professionals from the fashion and beauty industry in a panel forum. The response was overwhelming with young ladies lining up, resumes in hand, for a chance to speak with Eva Chen – Fashion and Beauty Director at Teen Vogue, CeCe Coffin- Vice President Global Communications at Clinique, Melissa Magsaysa –Style Writer and Editor for the Los Angeles Times, among others.

Why? Because being a Fresh Face isn’t only about exterior beauty. It’s about sharing your fresh perspective and ideas in the world of fashion and beauty.

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Written by Admin
Admin

December 6th, 2010 at 12:09 pm