Archive for the ‘BizBash’ tag

Tropicana Activation Featured on BizBash

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Post Originally Featured on BizBash:

Tropicana recently brought a bit of sunshine to New York, encouraging people to bring out their best selves. The juice brand hosted its #YourBestYou activation in Times Square from January 14 to 17, bringing to life the brand’s new platform—which is focused on positivity and optimism—as part of its relaunch for its 70th year. The activation offered consumers a variety of interactive experiences inspired by the brand relaunch.

The pop-up event, which was produced by MKTG, invited passersby to go inside of a domed tent that resembled an orange. Inside the tent, interactive experiences included video stations that allowed guests to create custom messages, picking out inspiring messages from an orange tree replica, and a green screen photo station that projected images with animated backgrounds on a Times Square billboard.

Here’s a look at the different ways Tropicana engaged consumers during the four-day event.

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

January 20th, 2017 at 4:23 pm

BizBash: How AT&T Brought Final Four Fans Inside the Game

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The brand’s immersive experience simulated the atmosphere of shooting a game-winning free throw.

By Mitra Sorrells Posted April 7, 2016, 7:00 AM EDT

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At the N.C.A.A. Final Four Fan Fest, AT&T invited guests to attempt a free throw while surrounded by sights and sounds that simulated the atmosphere of a game. (Credit: Team Epic)

 – March Madness is known for creating heart-stopping, awe-inspiring moments as 68 college basketball teams get whittled down to just one that is crowned the N.C.A.A. men’s basketball champion. For this year’s Final Four in Houston, Texas, N.C.A.A. sponsor AT&T worked with Team Epic and MKTG to create an immersive activation at the Final Four Fan Fest designed to help fans feel connected to the game, which ties to the brand’s marketing campaign.

“Our current campaign is all about the ‘Network of You’—how AT&T’s network is personalized and keeps you connected to the things that are important to you any time and any place,” said Enrique Casanova, vice president of Team Epic. “There is probably no other sporting event in this country that creates the roller coaster of emotions that the N.C.A.A. tournament does. So we wanted to see if there’s a way to capture that emotion in a tangible way and show people what it feels like, to give college basketball fans that very future-forward, connected experience.”

Read more here at BizBash.com

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Written by Stephanie Rudnick
Stephanie Rudnick

April 7th, 2016 at 12:08 pm

Using RFID to Improve the Customer Experience

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Photo courtesy of Tomorrowland.com

Today, RFID technology is so much more than an IPass or a race-timer. The technology has changed the way big corporations such as Wal-Mart handle their supply chain management, the way retail stores prevent shoplifting, and the way experiential marketers make use of their spaces. Here are a few ways events are utilizing RFID technology to improve experiences:

Tomorrowland Music Festival:
This Belgium music festival took to the wristband trend over the traditional admission ticket. When guests received their wristbands in the mail they could register their band to connect with their Facebook page. During the course of the two-weekend event, if any two guests pressed the button on their wristband at the same time while they were close to one another, the other person’s Facebook info would be shared via email. Every day that the guest attended the festival, they received an email of all the people they met that day.

Photo courtesy of TasteofToronto.com

Photo courtesy of TasteofToronto.com

Taste of Toronto:
The Taste of Toronto used RFID a little differently than just an admission ticket. They said goodbye to the dated ticket method for paying for food and drinks and instead provided each attendee with an RFID card. The guests could load money on the card and use it to pay for all food and drinks at the event. At the end of the day, if there was money left over on the card it was donated to Second Harvest Food Rescue.

C2MTL:
C2MTL, the Commerce and Creativity conference in Montreal, used UHF tags (similar to RFID but functions from as far away as 30 feet) to help staff the event. The tags were on each badge of the guests and the chandeliers were UHF-enabled to receive information from the guests’ badges. Producers knew when people entered the building and passed security successfully, and they also knew when to add extra staff to popular food stations.

Bonnaroo Music & Arts Festival:
Bonnaroo draws thousands of guests to Tennessee each June. Guests registered their RFID wristbands online before attending the event, and in Bonnaroo’s partnering with Microsoft, linked them with a Microsoft OneDrive account. Every time the guest visited a photobooth or viewed a performance, they could scan their RFID band and have photos sent and saved to their account.

Checkout more smart uses of RFID in the BizBash article “6 Events Using R.F.I.D. Technology to Improve the Guest Experience.”

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Charlie Horsey’s Been BIZZY

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img-6612Photo Credit: BizBash.com

MKTG INC Chairman & CEO Charlie Horsey recently sat down with BizBash to discuss Super Fans and the steps companies are taking to embrace them. What’s a Super Fan and why should you care about them?

Read more here: “Why Event Marketers Are Focusing on Super Fans” & “8 Tips for Creating Events for Super Fans

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Written by Stephanie Rudnick
Stephanie Rudnick

September 19th, 2013 at 3:48 pm