Archive for the ‘Boston’ tag

Liberty Stands With You

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June was Pride Month, and MKTG has been leading client Liberty Mutual in their sponsorship and support of the LGBTQ community. As part of a year-long platform based on the strategy of Liberty Mutual’s core brand positioning of “Liberty Stands With You”, MKTG secured a partnership with LGBTQ support organization GLAAD to kick-off the brand’s messaging platform at their annual Media Awards in NY & LA in April and May respectively. In June, Liberty Mutual continued to stand with the LGBTQ community through on-site activations and employee participation at Pride Parade events in key consumer markets of Boston, Chicago and New York. Check out a few photos and gifs below!

 

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Written by Paige McConney
Paige McConney

July 5th, 2017 at 12:26 pm

A World Class Event for MKTG INC

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charles_joly_worldclass-6011

 

At MKTG INC, we pride ourselves on executing world-class events – but this time, the event was actually World Class.

Earlier this summer, the national finals of the USBG World Class Bartender Competition were held in NYC at the Monarch Room’s Gilded Lily, and MKTG INC was there to make sure it went off without a hitch!

The NYC Final was the culmination of the 2014 US World Class program. Presented by the US Bartenders Guild and sponsored by Diageo, 75 top bartenders competed in 5 regional finals in Boston, Los Angeles, Portland, Atlanta and Chicago. The top 3 from each region were chosen to move on to the national finals in NYC for a total of 15 national finalists.

In all stages of the program, nationally and internationally recognized industry luminaries served as judges. The competition challenges tested all aspects of the bartenders’ abilities, from speed and efficiency to presentation, creativity and service, using brands from the Diageo Reserve portfolio.

From the regionals to the finals, MKTG INC worked closely with Diageo, the US Bartenders Guild, Liquid Productions and all the judges and competitors to ensure that the program was executed within World Class standards.

Charles Joly from Chicago was named the World Class US Bartender of the Year and will represent the US in the Global Finals in the UK starting July 27th. He will be competing against bartenders from 49 other countries and the global winner will be named in London on Aug 2nd.

The Diageo World Class competition is considered “the best” in the industry and is in its 6th year globally with 50 countries competing each year. This is the 3rd year that the US has participated, with US winners Ricky Gomez placing 5th globally in 2012 and Jeff Bell placing 2nd globally in 2013.

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The Flying Pig Marathon

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FlyingPigMarathonPhoto Credit: www.facebook.com/flyingpigmarathon

If you’ve ever been to a marathon, you know how much fun they are to watch. The sounds are deafening, the excitement is contagious and the support is undeniable. Not only will you see people doggedly pursuing a life goal, you’ll see thousands of people lining the streets to cheer them on.  You’ll read signs like, “Beer at the next stop!,” “Think of the Pancakes!” and “Nice Butt!”

On May 5th, I’ll be lacing up my sneaks for my very first half-marathon: The Flying Pig Marathon. Like many other runners, my thoughts will be with the city of Boston as I cross the finish line, or in this case, the ‘finish swine.’*

My first race was a 5K named “Run Like Hell,” which took place at night with costumed runners. Needless to say, it was a lot of fun. As I neared the home stretch, suddenly I saw it…the finish line. Much to my surprise, I had run 3.1 miles without stopping, which was a first for me.

After the race, I called my sister (an experienced runner herself) to share my excitement about reaching the finish line. Her response? “That feeling never goes away, no matter how many races.” It turns out she was right. It hasn’t gone away.  In fact, it builds with every race.

The thing I love most about running is that you compete against yourself.  Sure, there are thousands of people around you, but they can’t make you run faster. They can’t make up for a skipped training day or a tightening muscle in your leg.  That’s what makes finishing so fulfilling. Those other runners are not the competition…they are your teammates, your compatriots, your friends; and while victory tastes sweet to each individual, when we finish, we do it together.

We are a family of runners.

*In the aftermath of the Boston Marathon tragedy, the Flying Pig Marathon will purchase and make available at their event blue wristbands inscribed with “Boston Strong.” Participants can purchase the bands for whatever amount they would like to give as a donation to One Fund Boston. All of the money will be sent directly to One Fund Boston at the conclusion of each race weekend.

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Written by khoran
khoran

April 29th, 2013 at 4:17 pm