Archive for the ‘Brand Sessions’ tag

Introducing World Class Training Labs

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MKTG is proud to be a part of this year’s World Class Training Labs. World Class Labs serve as both workshop and playground where bartenders explore the industry’s most relevant topics and practice new skills, all with the guidance of bartending luminaries. The Labs’ purpose is to honor, elevate and extend the craft of bartending, and the passion for it, throughout the industry. The Labs provide a platform for our Reserve brands to participate and provide “Best in Class” Training to the trade community.

A one day, 3 session, skills and brand training event leverages existing brand training content such as Tanqueray “classics and Ketel One “Food Pairing.”  Each training lab features World Class talent from either US, Global Markets, or Experts who also run seminars on relevant topics such as the Art of Presentation. Attendance at any of the World Class Training Labs satisfies the learning requirement for entering the World Class competition.

During the brand sessions, attendees will have the opportunity to learn about some of the world’s most premium liquors. While learning about Don Julio, Ambassador and participants will travel to a local farm where a local farmer will lead a seminar on fresh ingredients. Ketel One participants will enjoy a hands on food pairing training session while Zacapa Rum participants will sit in on The Art of Show – Unlocking Flavor brand education.

The World Class Training Lab program began in early September and will continue through early February in several US Markets. Take a look below at photos from previous markets and stay tuned to MKTG’s social channels for photo updates as the program continues!


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