Archive for the ‘Brazil’ tag

NIKE+ Training Journey Through NYC

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Nike

One of the most innovative training experiences ever to hit New York City just wrapped, all thanks to Nike and MKTG INC.

As part of the NIKE+ NYC Training Journey, six of New York City’s most influential trainers were tasked with leading teams through a comprehensive four-week training journey. Each week, trainers and their teams were taken through dynamic workouts in iconic locations around the city, each time focusing on a new discipline of fitness. The first workout emphasized natural movement, and was led by nationally recognized Brazilian Jiu Jitsu and Animal Flow instructors. The following week, MKTG transformed a rooftop to deliver an innovative workout focusing on power and explosiveness. The third and final team workout took place in an abandoned warehouse, where two professional boxers developed an intense workout to test the physical and mental toughness of the trainers and their teams.

After the three workouts were complete, a special forces-inspired competition tested the athletes and their all-around athletic ability. Each team was tested on their mastery of natural movement, power and stamina through a variety of exercises that were scored based on times, rank and repetition.

This program was the first of its kind. As Nike moves into 2015 and readies the launch of the “Nike Training” category, the brand will begin to target athletes who train like athletes, for the sake of fitness. Through this activation and beyond, MKTG INC will continue to be a key partner in the connecting and execution of these innovative workout sessions.

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Written by Cody Hawkins
Cody Hawkins

December 22nd, 2014 at 3:48 pm

A Worldly Cup of Pepsi at the World Cup

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_L5A5679For football fans all over the world, the only place to be this summer was Brazil.

As part of Pepsi’s Dream Prize campaign, 40 lucky prizewinners from all over the world touched down in the heart of the 2014 World Cup to experience the cultural highlights of Brazil.

To deliver this once in a lifetime experience, Pepsi called on MKTG INC to create an agenda that captured the country’s passion for life, color and of course football.

To celebrate our guests’ arrival into Sao Paulo and to mark the opening game of the World Cup, MKTG INC created The Pepsi House Party. Within this luxurious villa, we had a viewing area that provided the perfect setting for our guests to watch Brazil beat Croatia 3-1. To add to the Brazilian flavor, we hosted a Churrasco (traditional Brazilian BBQ) complete with samba dancers, live music, caipirinhas and a DJ to keep the party pumping into the night.

The following day started at the crack of dawn, when our guests flew to the cultural heart of Brazil, Rio de Janeiro.  They were treated to a breakfast meet-and-greet with football legend Fabio Cannavaro, arguably one of the greatest football defenders of all time and captain of Italy’s 2006 World Cup winning team. The day trip continued with a tour of Corcovado, Rio’s iconic mountain peak, and an afternoon on Copacabana beach before returning to Sao Paulo.

Within Brazil, Sao Paulo is generally considered to be the current center of inspiration for many graffiti artists worldwide. Our winners had the opportunity to tour the bohemian neighborhood of Vila Madalena, one of the most remarkable graffiti locations in the world, before putting paint to canvas themselves under the guidance and direction of some of Brazil’s leading graffiti artists.

With a group united in their passion for ‘the beautiful game,’ we decided to put their skills to the test. We put together a football day at Arena Neymar where they competed against each other in a special Pepsi World Cup.

After five days of experiences that also included Capoeira Classes to VIP nightclub parties, we said goodbye to our guests. We all agreed that Pepsi delivered on their promise of a once in a lifetime experience.

 

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Johnnie Walker to U.S. Soccer Team: Keep Kicking!

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Photo courtesy of @alebedoya17 via Instagram.

Photo courtesy of @alebedoya17 via Instagram.

The US Men’s National Soccer Team arrived in Brazil for the 2014 World Cup as part of the “Group of Death” (contrary to initial reactions, not a heavy metal group) facing soccer royalty in the form of Portugal, Germany and Ghana. After an impressive showing that included defeating Ghana, the team that had eliminated them from the championship in South Africa in 2010, and facing Germany, currently reigning as the world champs for the next four years, they squeaked through to the first knockout round (the Round of 16) – a feat that they’ve only accomplished five times in the tournament’s 84-year history.

Though our men were eventually eliminated by Belgium and returned home on July 3, they didn’t leave Brazil empty-handed. Alejandro “Ale” Bedoya, a brand-new member of the USMNT, who made his World Cup debut this year, gifted each member of the 23-man team with a bottle of Johnnie Walker Blue Label, engraved with the message “Brazil was just the beginning. Keep Walking.” – a fitting tribute to a team who inspired millions of Americans to chant “I believe that we will win.”

Not only was the advance to the Round of 16 “an epic achievement,” as Bedoya said, but the 2014 World Cup set the bar higher than ever for American engagement with the quadrennial event – an estimated 26.5 million people in the U.S. watched the Cup’s final (1.8 million more than the final between Spain and the Netherlands four years earlier).

The World Cup has officially been passed to Russia for 2018, and millions around the world are dealing with a bit of withdrawal without three matches per day to watch on their desktop monitors during work. However, with U.S. soccer die-hards inspired and a slew of brand-new fans watching, it’s safe to say that we will all be waiting with bated breath to see Ale Bedoya and his teammates’ next steps.

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