Archive for the ‘Brian Jonestown Massacre’ tag

What’s In Your Wallet, Will?

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Will Brockmeyer B Card Pic copy

Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Will Brockmeyer, Creative Director in MKTG INC’s New York City office.

Will has a lot in common with Abraham Lincoln. Both grew up in log houses. Both are unfailingly honest.
I was born and raised in the mountains in Montana on a Native American reservation, my parents were definitely hippies. And yes I did grow up in a log house, as my father built hand-crafted log homes. My first job was working at the company, as a hewner, its a job where you swing an axe-like tool called an Adze, while straddling a log beam. The Adze planes the log and leaves it smoother with a beautiful divot pattern. Its brutally hard work, like torture actually, basically your hands blister, your hands and back cramp and you swing about 10 million times in a day, and all the while it takes a few months to master. But did it ever make me an honest worker!

They both have pretty substantial beards.
I was born with a beard, it was weird when I was little, but you know, once I got older it was good, and now that Lumbersexual is a thing, its pretty cool. My wife has threatened to leave me if I ever shave it off.

The similarities diverge from there, though. Will doesn’t own a stovepipe hat and Lincoln probably wouldn’t care for the music of the Brian Jonestown Massacre. That said, Will, Abe and Massacre lead singer Anton Newcombe would likely all agree that talk minus action doesn’t equal much.
The Brian Jonestown Massacre is a band I’ve listened to since college, they draw heavily from the Rolling Stones, hence the first part of their name, and the second part of their name nods to their sense of humor and their songwriting. They have a song with what I believe to be one of the best song titles: “Talk Minus Action Equals (expletive).” I have always tried to follow this axiom in my work, where it doesn’t matter what you say in a meeting, or a brain storm, or whatever, if can’t you bring it to life then you shouldn’t say it, and if you do say it—make it happen.

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