Archive for the ‘Brooklyn’ tag

NIKE RISK EVERYTHING – WINNER STAYS

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It’s that special time in the sports world that only arrives every 4 years, when Americans realize that the beautiful game is back and ready to fill their Summer sports malaise, where the only other news of note is the exciting stretch run of only 92 games to go in the baseball season.

To capitalize on the energy around the World Cup and the world’s most popular sport (deal with it, America), Nike launched the latest in a series of innovative soccer-based campaigns with RISK EVERYTHING: a challenge to all footballers to take chances and play with a creativity that takes the game to its highest and most entertaining level (deal with it, Spain).

To harness and amplify that creativity, NIKE developed a 4 v 4 tournament unlike any other: Winner Stays. With a unique set of rules and a winner stays on mentality that throws brackets to the curb, Nike and MKTG INC set out to the crown the best in NYC amidst concrete arenas in the heart of the city.

Nike Risk Everything              Pearl St. Plaza – Brooklyn Qualifier                                            Pier 26 – Manhattan Qualifier

Over 680 players and 120 teams battled it out at the Brooklyn and Manhattan Qualifiers for a chance to advance to the Finals. Set against iconic, unexpected locations in the two boroughs, the events drove home the city-based inspiration with locally relevant artists and food trucks. With 5 teams from each Qualifier moving on to the Finals, it was time to prepare for a championship setting unlike any other.

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With the flight deck of the USS Intrepid playing host to the Finals and conjuring up memories of one of the best NIKE Soccer campaigns of all time, the Risk Everything mantra reached a fever pitch (pun intended), as players battled it out in front of 1,100 fans. The NY Finals were held first, as the top 10 teams from the qualifiers fought to be crowned the NY Champion. After The Wild emerged victorious, it was time to take on the LA champion (who had been flown in for the evening) to be crowned the best in the USA. As a precursor to the Stanley Cup Finals, LA (got lucky and) took home the victory. Finally, a trophy celebration amidst a 3-minute firework show that would wow even the boldest of pyros brought the Winner Stays tournament to a close.

Nike’s campaign for creativity and boldness keeps rolling as the World Cup kicks into high gear, and with the Group Stage on pace to provide the highest scoring tournament of all time, it seems like the world has heard the message.*

*Unless you’re from Spain. 

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NIKE Shows NYC How to #TrainFree

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On June 19th, MKTG INC and Nike showed NYC what it means to #TRAINFREE. 5 teams, each led by a Nike trainer, took to the streets of Brooklyn for high intensity workouts in some of BKs most iconic locations.

To kick off the night, the group headed to Brooklyn on their own Nike branded ferry, crossing the river as the sun begin to set on the NYC skyline. Celebrity trainer to the stars (Beyonce, Rihanna, and Alicia Keys to name a few), Ary Nunez, issued a challenge to the teams: earn more Fuel than your competitors. The teams took over Williamsburg Bridge, Brooklyn Bridge Park, Pearl Street Plaza and the Manhattan Bridge Archway decked out head-to-toe in Nike and the new Free Bionic shoe.

With 30 minutes of hard work behind them, the teams headed back over the river for an after party at Beauty and Essex. NY Giants RB David Wilson (best known for his back flip skills) met with the ladies and congratulated the winning team while the ladies ate, drank and danced the night away.

Written by: Lauren Koenig

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Allow Me to Re-Introduce Myself: My Name is NTC

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After dominating MetLife Stadium in the Fall, Nike Training Club (NTC) headed to the home of hipsters, skinny jeans and Chuck Taylors to take on New York’s hottest new arena and the home of the Brooklyn (please forget we ever came from Jersey) Nets.  The event signaled the launch of a new campaign from Nike around the #letsturnitup message in the world of Women’s Training.

On 1.31.13, 200+ ladies packed the brand-new Barclays Center for a full-on VIP experience.  After arriving via pre-arranged transportation to the VIP doors, guests were led into the heart of Barclays to the Vault Suites, where they were seeded with NTC tanks while standing amongst gold plated champagne bars and the suite of one Mr. Z himself (yes, they really call him that).

After stopping to say #HelloBrooklyn, guests ran on out on to the hardwood for a running-inspired NTC experience led by Nike Master Trainer Lacey Stone.  As participants worked out and earned Fuel via Nike+ FuelBands, the Barclays Center transformed from red to green as they hit their goal and set off fireworks inside the arena.

As Mr. Z would say, can’t knock the hustle.

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Written by Stephanie Rudnick
Stephanie Rudnick

February 7th, 2013 at 6:35 pm