Archive for the ‘Cadillac Fairview’ tag

MKTG Toronto brings PyeongChang to Canada

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MKTG Canada has supported its client, Cadillac Fairview (CF), one of North America’s largest commercial developers,  in uniting the nation by bringing the PyeongChang Olympics into the hearts of Canadian communities.

This Olympic-focused activation was integral to CF’s newly launched brand platform, “Brighter”, intended to remind the real estate company’s clients and shoppers of the importance of optimism, perseverance, and hard work. MKTG Canada supported CF throughout the entire campaign, starting with successfully negotiating an 11 year partnership with the Canadian Olympic Committee (COC).

Additionally, MKTG`s role included securing endorsement deals with six first-time Olympians representing Canada, whose lives personify optimism and overcoming obstacles to achieve their childhood dreams. Two of these athletes, Laurie Blouin (women’s snowboarding) and Brigette Lacquette (women’s hockey), went on to win their first Olympic medals, both Silver, in PyeongChang.

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 22nd, 2018 at 2:02 pm