Archive for the ‘Canada’ tag

MKTG Toronto brings PyeongChang to Canada

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MKTG Canada has supported its client, Cadillac Fairview (CF), one of North America’s largest commercial developers,  in uniting the nation by bringing the PyeongChang Olympics into the hearts of Canadian communities.

This Olympic-focused activation was integral to CF’s newly launched brand platform, “Brighter”, intended to remind the real estate company’s clients and shoppers of the importance of optimism, perseverance, and hard work. MKTG Canada supported CF throughout the entire campaign, starting with successfully negotiating an 11 year partnership with the Canadian Olympic Committee (COC).

Additionally, MKTG`s role included securing endorsement deals with six first-time Olympians representing Canada, whose lives personify optimism and overcoming obstacles to achieve their childhood dreams. Two of these athletes, Laurie Blouin (women’s snowboarding) and Brigette Lacquette (women’s hockey), went on to win their first Olympic medals, both Silver, in PyeongChang.

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 22nd, 2018 at 2:02 pm

S&E Sponsorship becomes MKTG following acquisition

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S&E Sponsorship has been officially integrated into the Dentsu Aegis Network, which acquired the sports marketing and lifestyle company in late 2016.

The official integration was marked by the agency changing its name to MKTG, which is Dentsu’s sport and entertainment lifestyle brand. MKTG Canada joins a Dentsu network with existing offices in Sydney, London, Paris and Dusseldorf.

In addition to a new owner and name change, the MKTG Canada team has also moved into a new office and picked up three new clients since the start of the year. The agency recently signed deals with Adidas, FedEx and Milk2Go.

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Written by Val Maloney

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NIKE Surprises Soccer Fans with the Launch of Hypervenom II in NYC with US Women’s National Team

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Photo 2USWNT forward Megan Rapinoe and some very happy soccer stars

Last week on May 27th on the rooftop of Niketown in midtown Manhattan, Nike premiered the Hypervenom II cleats exclusively for dozens of girls from the Intense Soccer Academy’s U17 and U10 teams. In addition to trialing the brand new cleat, the soccer fanatics were taken through drills like the pros by members of the US Women’s National Team. In between tears of joy and excitement, the girls got to play alongside their idols who they will be cheering on come next week when the 2015 FIFA Women’s World Cup kicks off in Canada. GO USA!

Photo 1Some of the girls from the ISA’s U10 team eagerly awaiting their surprise…and they had no idea it would be the members of the US Women’s National Soccer Team

Photo 3The group before their workout on the roof of Niketown NYC with the USWNT

The Hypervenom II is available for trials in the Women’s World Cup Box at Niketown New York exclusively and will be available for sale on June 4th.

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