Archive for the ‘Cannes’ tag

MKTG Beat: Internet Tweets Rihanna and Lupita Nyong’o Movie Into Reality

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Rihanna and Lupita N’yongo attend a Miu Miu show in Paris in March 2014. Some pictures are worth a thousand words. This one, it turns out, was worth a movie deal. Pascal Le Segretain/Getty Images

The internet has given fans the platform to communicate and connect with each other like never before, and now it has once again changed the game by giving fans the opportunity to will a film project into existence. 

In 2014, a Tumblr post of Rihanna and Lupita Nyong’o sitting next to each other at a Miu Miu fashion show went viral. Two years later the post reappeared, sweeping the internet once again – this time, however, on Twitter with the idea of a buddy movie starring Rihanna as a con artist scamming men, supported by her best friend and tech whiz, “played” by N’yongo. N’yongo tweeted out that she was game, starting a domino effect. Rihanna agreed to join her, and now thanks to additional twitter suggestions from fans, Ava DuVernay will direct the Issa Rae-written film, which is set to be distributed on Netflix. A timeline has not been released, but Entertainment Weekly announced the project was solidified at Cannes, and Rae’s representatives confirmed the story. 

Learn more about this super collab via this great NPR story…

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Written by Stephanie Rudnick
Stephanie Rudnick

June 15th, 2017 at 11:29 am

Dentsu Aegis Network boss Jerry Buhlmann: ‘Creativity is about immersive experiences’

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Agencies are still best-placed to offer advertisers impartial expertise and creative marketing solutions, according to Dentsu Aegis Network global chief executive Jerry Buhlmann.

Speaking to M&M Global at the group’s beach venue at Cannes Lions 2016 (watch interview HERE), Buhlmann says that, despite the claims of digital media and ad tech firms, agencies remain a marketers’ best friend – so long as they adapt to the new reality of the digital economy.

“In the context of this market, innovation is critical to success for brands. The only certainly over the next five years is the growth of the digital economy. Clients have to build digital economy businesses if they want to thrive and succeed,” says Buhlmann.

“We’re the only holding company with a vision, innovating the way brands are built. We see some big changes in the market, and some big opportunities. Being high growth and low legacy, which I think we are, gives us an advantage,” he adds, referring to the 46 acquisitions Dentsu Aegis Network has made over the past 18 months.

Read more over at M&M Global here

provided by MKTG Global Communications Team

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Written by Stephanie Rudnick
Stephanie Rudnick

June 24th, 2016 at 2:45 pm

MKTG INC @ Cannes Lions 2015

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A team from MKTG INC recently traveled to the Cannes Lions International Festival of Creativity. The festival is the annual mecca for the global marketing communications industry, with the most powerful brands, media outlets, agencies of all kinds (advertising, PR, experiential, digital, technology, data, social, mobile, creative, and many many others) – approximately 15,000 people, flocking to Cannes to network, to visit brand experiences, to close major deals, to learn, to meet a lot of people, and in many cases take home some hardware.

Sure, the setting is seriously glorious, but it is honestly a beast of a week. Think Sundance or CES…at the beach…in the South of France, in the summer. You are running, watching a panel on a rooftop in 85 degree heat, then running into a freezing cold conference room and back again, and grabbing food along the way, usually until sundown when things slow up a bit.

Luckily, my friend Julie Thompson, a 16-year Cannes Lions veteran, wrote this hugely insightful article for Adweek, that I used as gospel to make sure I made the most of my four days in Cannes. Even with Julie’s help, I still overbooked myself, but not complaining.

Between the client and press meetings at our home base, the Dentsu Aegis Beach House, panels, Q&As, creative showcases, press sit-downs, more panels from Adweek, Medialink, digiday, LinkedIn and visits to Google Beach, Facebook’s Hacker Square, and my favorite stop, The Girls Lounge, I averaged 22,000 steps a day according to my trusty companion, my FitBit.

Anyway, rather than yarn on, I figured I’d share with you some photos I snapped along the way:

 

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