Archive for the ‘Canon’ tag

Canon Celebrates New Camera with Surprise Gallery Event at The Whitney

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Reposted (and a bit revised) from our partner agency 360i’s blog. We were honored to help them fully produce this powerful experience. 

To launch the highly-anticipated EOS 5D Mark IV, Canon and 360i gave four photographers an impossible challenge: only 24 hours after receiving the camera, they would have to display the images they captured at a full-fledged pop-up exhibit, produced by MKTG, at the white hot Whitney Museum in New York City’s Meatpacking district.

Just hours before the event, neither Canon nor 360i nor MKTG knew what images provided by Roberto Valenzuela, Jendra Jarnagin, Alex Strohl and Sue Bryce would look like. But confident in the camera’s abilities, they welcomed 130 prominent members of the media, influencers and New York’s photography community to watch as they were unveiled for the first time around the gallery. As guests arrived, every frame in the gallery was still empty. Then, while the audience watched, the photos were printed with Canon printers and mounted on the walls of the gallery over the course of the evening.

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With over 8.2 million impressions, the campaign and gallery event was a successful celebration of Canon’s passion for imaging, and confidence in their flagship camera.

 

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The Canon Cupid Strikes Again!

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Everyone loves a good mystery, and we’ve got a doozie for you!

Just after we moved in to our new HQ in New York City this summer, several MKTG’ers have received mysterious love letters directly from our shared printers located around the office.

How are they anonymous, you ask?

Well, the shared printers don’t require a login when scanning a document directly to an email address. When you receive a scan, the sender is the specific printer that the scan comes from (i.e., Canon 2). There’s no indication of who sent it or when it was sent.

Here’s all the evidence we’ve uncovered so far:

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Think you know who the Canon Cupid is? That makes one of us.

Written by: Kristina Cappuccilli

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Written by The Wolf
The Wolf

October 8th, 2015 at 2:23 pm

Posted in MKTG INC

Tagged with , , , ,