Archive for the ‘Carat’ tag

EMILY SPIEGEL: ROUTE TO GOOD UPDATE

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MKTG Charlotte’s Emily Spiegel, a member of the Route 500 leadership development program, was also chosen to participate in Route to Good, where each participant is paired with someone else from within DAN and then paired with an NGB who is part of Global Giving. Emily and Brooke Bowhay, from Carat LA, were paired with PSYDEH, which empowers indigenous women in rural Mexico.

Emily Spiegel from MKTG And Brooke Bowhay from Carat Visiting PSYDEH in Mexico

The first assignment was to complete a field visit – to meet with the NGO in person and see firsthand the work they are doing. From there it is up to each team to determine a ‘project’ to work with the partner on to assist them in some way. The goal is to find an area where they need help and where DAN, and the individual participants, are uniquely suited to assist. Check out THIS great article and video recapping their visit that PSYDEH put together and please consider donating to this great cause here!!

Emily and Brooke determined that DAN could help PSYDEH in a number of ways:

-Audit of their external communication tools/channels (social media, website, annual report, etc.

-Identification of a target donor base in the US (an area they have never focused fundraising efforts in the past)

-Pilot campaign to raise at least $5,000 from US donors

The final part is a Global Giving campaign they’re in the process of launching, found HERE.  It explains a lot more about the work that PSYDEH does and the impact it has.

Thanks to Emily and Brooke, DAN has really stepped up to the plate to help in a number of ways including:

-Pro bono media donation from Carat vendor partners

-Pro bono social audit from Carat vendor partner

-Creative and video assets developed by MKTG

-Keith Stoeckler, Elliot Gerard and Tiffany Santora developed the creative and video assets – see below. THANKS guys!

Stay tuned for the final Update from Emily soon and hats off to Emily for your incredible dedication!

 

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Written by Stephanie Rudnick
Stephanie Rudnick

September 24th, 2018 at 4:12 pm

Sign the Petition today!

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Captain Morgan: Let Millennials Run For President


Maybe the country wouldn’t be stuck with deciding between Clinton or Trump if those younger than 35 were eligible to run for office. Now, Captain Morgan is petitioning the U.S. government to allow those under 35 to become president as part of its new campaign.captmorgan

There are multiple agency partners working on the #Under35POTUS campaign, among them: Taylor Strategy serves as lead creative agency, MKTG for experiential, VaynerMedia for social strategy, Carat for media and Starpower for influencer engagement.

The project centers around the Under35Potus.com website where those over age 21 are encouraged to sign the petition to change Article II, Section I of the United States Constitution, which restricts those under the age of 35 from becoming president. If 100,000 signatures have been acquired by August 17, 2016, the White House will review the petition, distribute it to appropriate policy officials and issue a response. They have a long way to go. As of press time, only 464 signatures have been submitted.

To help raise awareness, Captain Morgan is introducing a campaign video featuring influential and notable Under 35s who are making an impact and changing the world in their own right – including Mogul’s Tiffany Pham, JASH’s Mickey Meyer, Thrillist’s Ben Lerer and Thinkful’s Dan Friedman. Their achievements are shown during the uplifting song “We Are Young” by Fun.

Captain Morgan also penned an open letter that appeared in the New York Times on July 19 calling on everyone to join the cause and sign the petition.

From now through November 8th, the #Under35Potus movement will also be supported by digital, social, PR/Influencer and experiential marketing efforts as well as a robust media buy across platforms like You Tube, Tinder, Buzzfeed, Snapchat, and ESPN.com.

“It’s no secret that Millennials have gradually been disengaging from the political process.  The fact that there are very few elected Under 35s on Capitol Hill is symbolic of this disengagement, and bringing more young adults into the democratic system can only make our nation better,” stated Adrienne Cuschieri Grooms, senior brand manager, Captain Morgan.  “It’s not like we’re trying to create change for the sake of change.  This is a very real and important issue.  Millennials make up some of the most progressive, innovative, intelligent, and successful people in our country – why shouldn’t they be able to be President of the United States?”

More than half (52%) of 21-34 year olds say lowering the presidential age requirement would be beneficial for the country, and a clear majority of those polled – 56% – say they would be willing to act on this idea by supporting an amendment to lower the age requirement.

provided by MKTG New York

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Written by Stephanie Rudnick
Stephanie Rudnick

July 21st, 2016 at 2:09 pm