Archive for the ‘CES’ tag

Trends of the Trade: CES 2016

without comments

Another year, another CES, the infamous consumer electronics expo that beckons technocrati from around the globe to descend on the Las Vegas Strip each year—converting Sin City into a veritable shopping mall of the future for one fleeting week. Drawing in well over 3,800+ exhibitors and 170,000+ attendees each year, CES is an undisputed premier tech conference filled to the brim with the latest tech—from the mundane to the paradigm shifting. It’s here that innovators, brands, media, and marketers all collide and mingle to learn about what’s new, what’s next, and frankly just geek out at all the cool stuff.

While a good portion of the products on the show floor never quite make it to mass-market consumer adoption in the ways they are shown then. CES has never truly been about the short-term future; it’s been about pushing boundaries and expanding our definitions of what’s possible. A proof of concept, if you will, to show the world just how innovative the world can be. The present may be set, but the future is infinitely pliable. Naysayers and pessimists may call that outlook naïve, but you can’t get to the next big idea without a couple quirky first steps to help you along the way.

As our clients/brands become increasingly more comfortable exploring new technologies and emerging mediums of engagement, here’s what we’re seeing will be hot experiential trends for 2016:

INTIMACY

Wearables are here to stay. With the continued maturation of the industry and shift from fitness to health and wellness, expect to see them pop up more and more in brand activations as takeaways and experience enhancers. The form factor for sensors in general has become increasingly smaller and durable over the years, enabling one of the more intriguing items on the show floor this year to come to fruition: smart clothing. Companies such as Sensoria have utilized textile sensors to create more seamless / intuitive experiences, in this case a pair of sensor embedded socks that track your running (from run cadence to foot impact).

Sensors are getting even smarter. As all the tech companies race to bring the first fully autonomous car to market, the sensor industry (particularly, object detection and identification) has seen a huge boom in innovation. Netamo announced their outdoor security camera system “Presence to critical acclaim, the camera includes a robust identification software that can distinguish between people, cars, and animals with surprising speed and accuracy.

What does this all mean, you ask? Simple. Continued innovations in wearables and sensors represent a prime opportunity for marketers to create more engaging and dynamic personal experiences that are tailored to each consumer.

 

IMMERSION

At MKTG, we’ve been playing around with Virtual Reality for a couple of years now—carefully watching its development from a relatively unheard of niche gamer centric gizmo to a huge untapped new medium for filmmakers, artists, and brands.

2016 will be the year VR reaches critical mass. With the imminent release of high-end consumer facing VR (e.g. Oculus) later this year, and continued public interest for more mobile friendly VR (e.g. Gear VR and Google Cardboard), don’t expect to see the appetite for VR to drop any time soon.

The major VR players are pretty much set at this point: Oculus, HTC, Google, and Samsung. This year’s VR standouts at CES were mainly focused around hardware extensions for virtual reality environments. Products such as the Krush Moveo, Virtuix Omni, and Infinadeck all answer one problem that holds back full immersion in VR, movement.

While we’re still quite a ways off from a Star Trek like holodeck, with VR marketers have a unique opportunity to craft and deploy incredibly immersive experiences in virtually any location or condition.

INTEGRATION

IoT is the buzz word that inevitably gets thrown around each year at CES. While there is no shortage of smart products out in the marketplace, a clear winner for a universal/unified platform to manage all these smart devices has yet to emerge. As the public waits before taking the big plunge into smart homes, the industry has been busy creating micro-integrated ecosystems to whet consumers’ appetites. 

To that effect, as consumers expectations shift from what a specific product or service provides individually, to how does this product add value to a connected lifestyle, thinking big picture and integrated will continue to be more and more important to brands and marketers.

TL;DR: Ongoing developments in wearables, VR, and sensors will enable marketers to easily create more tailored, personal, and brand experiences/activations in 2016.

Share Button

Written by Chris Liao
Chris Liao

January 15th, 2016 at 12:00 pm

Got Case?

without comments

CESImage Credit: Tia Farnetti & google.com

What did the MKTG INC team learn from the 2013 International Consumer Electronics Showcase (CES) this year?  Your phone, tablet and laptop will never be naked again. Bombarded with an endless variety of cases, it was hard not to think that 2013 could be the “Year of the Case.”  Thankfully, this was not the case (no pun intended).

Walking through 37 football fields worth of space and encountering 3,000 exhibitors, our team got to see what brands had in store for the world of electronics. Rather than “case” – this was definitely the year of “more.” More pixels (Ultra HD TVs), more connections (connected homes, cars, people), more apps (all your apps, everywhere, and all your devices), more inches (displays), more sensors (self-organizing robots), more me (customizable everything).

Product favorites:

Parrot AR Drones – A four-prop remote-controlled drone with an HD camera and a wide-angle lens

Hapilabs HapiForkSmart silverware dedicated to help people lose weight by vibrating when they are eating too fast

FitBit Flex BraceletA water-resistant activity tracker that rivals Nike’s FuelBand by syncing with the iPhone

Best exhibit: Hands-down choice was Samsung’s choreographed TV garden display of jaw-dropping, impressive imagery that left our team in awe.

Now that the MKTG INC team has the intel on all the latest and greatest to be found in the world of electronics, it might be time for the company to make its mark with its first product — maybe an MKTG INC case? Hey, if Snooki can do it with her couture headphones, so can we.

Written by: Tia Farnetti

Share Button