Archive for the ‘charity’ tag

MKTG4GOOD: Goodies for the Troops

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As part of our MKTG ongoing initiative to give back, our Crown Royal team brought together MKTG and DAN agencies for the opportunity to support Crown Royal’s partner “Packages from Home,” a program that encourages consumers to support overseas US troops by creating care packages through stuffing specially-branded Crown Royal bags with their top needs. The mission of Packages From Home is to send care and comfort packages to deployed American military heroes who are stationed in active duty locales around the world, as well as to facilitate activities that elevate morale of all veterans.

MKTG lead the effort and reached out to all DAN US Agencies asking them to participate, commit at least $500 in supplies and guarantee volunteers. The response was awesome. We’re thrilled to report that 651 goodie bags and personalized notes were pulled together last Thursday at many MKTG and DAN offices across the US, as well as the DAN HQ in midtown Manhattan. With another two offices to go, we are expecting to pack over 1,250 bags! The goodie bags (plush royal purple drawstring bags) were stuffed to the gills with treats like Slim Jims, Oreos, Fruit Snacks, Pringles, Pop Tarts, Crystal Lite On-The-Go, Peanut Butter packets, and most importantly, a signed postcard of gratitude and well wishes.

Many thanks to everyone that participated, especially those that took the time to organize the many elements needed to make this important initiative a success. Enjoy the photos below from the various offices having fun while giving back.

If you’d like to learn more about Packages from Home, visit www.packagesfromhome.org

 

 

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

July 31st, 2018 at 4:07 pm

Red Nose Day @MKTG

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Red Nose Day, a fundraising campaign run by the non-profit organization Comic Relief Inc. that brings people together to have fun, raise money and change the lives of kids who need our help the most, launched in the US in 2015, and in the UK in 1988. The campaign is dedicated to ending child poverty, both in the US and in some of the poorest communities in the world. The money raised by Red Nose Day in the US has benefited programs for children and young people in all 50 states and in 34 countries internationally. Globally, Red Nose Day has raised over $1 billion since its launch in the UK.

In support of Red Nose Day, MKTG offices across the US distributed red noses and hosted fundraising events. Take a look at some of the fun had about MKTGers below!

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Written by Stephanie Rudnick
Stephanie Rudnick

June 1st, 2018 at 1:45 pm

MKTG Westport Gives Back to St. Baldrick’s

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For seven years running, a small group out of the Westport MKTG office have been supporting the St. Baldricks children’s cancer charity, each pledging to shave their heads in return for charitable donations.

Childhood cancers are very different than adult cancers, but less than 4% of the National Cancer Institute’s budget is solely dedicated to childhood cancer research.  That is where St. Bladricks comes in. The foundation funds more in childhood cancer research grants than any organization except the U.S. government. The charity has raised over $39 Million in 2017 alone.

We are very pleased to report that the team of Tom Hendry and Iain McWhirter surpassed their fundraising target of $5K, by raising $7,541 this year, taking the total raised for the charity to over $40K since 2011. Check out their new dos below! 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

May 8th, 2018 at 4:07 pm

Sun Life Financial Dunk For Diabetes

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In partnership with the Toronto Raptors, NBA Canada and Boys and Girls Club of Canada (BGCC), Sun Life Financial launched its Dunk For Diabetes Program.

Over the four weeks, participants in the BGCC take part in a program focused on healthy and active living. These weeks include fundamental exercises that instill healthy habits & physical activity, while providing awareness surrounding Type 2 Diabetes.

Participants are given the opportunity to win weekly prizes, based on the completed number of workouts and healthy habits.

Along with negotiating the partnerships, MKTG developed the strategy, and currently are planning and executing the program nationally, bringing it to life at 26 Boys and Girls Clubs, in 6 cities, across 5 provinces, reaching over 1,100 kids.

 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 28th, 2018 at 3:40 pm

2017 TopSpin Charity Event

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For the eighth year in a row, MKTG was proud to produce another successful TopSpin Charity ping pong event last night at NY’s Metropolitan Pavilion. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

This was by far our most attended event with attendees spanning across brands, properties, media, leagues and agents. This year, 13 of some of NYC’s top restaurants provided amazing samples from their menus. Similar to recent years, bars were fully stocked with themed cocktails and this year’s silent auction brought some amazing sports memorabilia, including Shaq’s size 23 sneaker. Take a look below for photos from last night’s event!

Photos by Mitch Plaise @sh0tbyp

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Written by The Wolf
The Wolf

December 7th, 2017 at 12:42 pm

TopSpin 2017

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The ninth annual TopSpin table tennis tournament and fundraiser, benefitting educational nonprofits, a favorite among industry marketers and athletes, has already raised more than $300,000 in sponsorships — above 2016 to date. The highest yield was 2014, when $400,000 was raised; this year’s “stretch goal” is $500,000, said Peter Farnsworth, a founder of TopSpin and founder/CEO of business development, cause marketing and brand consultancy Foxrock Partners.

Sponsorships range from $10,000 to $50,000. EverFi, Ticketmaster, the Mets and Oak View Group are all new sponsors. Returning sponsors include industry pillars like Anheuser-Busch InBev, JPMorgan Chase, the NBA, NFL, MLS, NHL, MLBAM, AEG, Madison Square Garden, Harman, AmEx, Coke, CAA, IMG, Octagon and Wasserman.

Over the years, TopSpin has raised more than $3 million, which has benefitted 22 educational nonprofits. This year’s event is scheduled for Dec. 6 at the Metropolitan Pavilion in New York City. MKTG produces the event gratis for TopSpin, and supports sponsorship sales.

Article written by Terry Lefton, Sports Business Journal

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Written by The Wolf
The Wolf

October 2nd, 2017 at 10:50 am

MKTG4GOOD at the CT Challenge Ride

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MKTG Riders: Matt Manning, Rein Dijkema, Michelle Berg, Kathryn Rambo, Samantha Hickey. MKTG Volunteers: Erica Calhoun, Danielle Walkerwicz, Kelly Kinas, Dani Kosinski

Over the weekend, a team of riders from MKTG Westport took to their bikes to raise money for cancer survivors of all ages through the organization MISSION (yourmission.org). Through the CT Challenge, the MKTG gearheads raised $2230 to help MISSION send kids to summer camp, aid in college tuition, run confidence-building adventure trips for young adults and supply young cancer survivors visits to Mission’s Training Center. You can learn more about the charity from the video below. Many thanks to our riders, and the numerous MKTG employees who came out to volunteer starting early in the am and extending into the evening celebration!

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Written by Stephanie Rudnick
Stephanie Rudnick

July 28th, 2017 at 1:27 pm

Speed Rack Takes On Cancer Research

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Over the course of the last few years, the mixology industry has raised (and dominated) the bar to stand at the forefront of the service industry. Bartenders all over the country are rising to the occasion and proving that passion (and getting their elbows dirty from time to time) are the two main ingredients that drive the craft that inspires them each and every day. Visit a cocktail bar in your town and take a moment to notice how much thought, care, and time goes into the drink sitting in front of you. Read up on the bartending competitions that tour across the country, spreading education and affording bartenders the opportunity to elevate their game (World Class, anyone?). Recognize the efforts that are being made to not only shed light on the mixology industry, but also to spread awareness on charitable causes near and dear to the craft.

Here’s where Speed Rack comes in.

Founded in 2011, Ivy Mix and Lynnette Marrero teamed up to create an all-female bartending competition that honors women in the spirit industry while raising money for breast cancer research, education and prevention. Spanning across 8 different cities, the organizers, competitors, and volunteers involved with Speed Rack are some of the industry’s best and brightest in the country, donating their time and talent to a double-edged cause that promotes female bartenders and puts 100% of event proceeds towards breast cancer. And if that’s not enough of a reason to learn more, do yourselves a favor and check out what these competitors are bringing to the table.

Article by: Kristina Cappuccilli
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Written by The Wolf
The Wolf

May 10th, 2016 at 2:02 pm

TopSpin Charity Event

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Screen Shot 2015-12-10 at 4.31.34 PM

We can officially add another successful TopSpin Charity event into the books! Last night at the Metropolitan Pavilion, TopSpin and MKTG welcomed celebrities, industry executives and ping-pong champions to celebrate together and raise money for charity. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

Celebrity guests included; Chris McCullough of the Brooklyn Nets, John Wallace former NY Knicks player, Professional golfer Seema Sadekar and Olympic gold medalist and 3 time WNBA Champion, Swin Cash. This year’s sponsors included Effen Vodka, Cupcake, Anheuser Bush, NBA Cares and Coca Cola.

Last nights event was MKTG and TopSpin’s fifth collaboration for the annual event. Similarly in years past, restaurant vendors came and served sample bites of their best dishes while guests had the opportunity to peruse the silent auction, take photos against the step & repeat and of course play some ping-pong! There have even been some rumblings of this being “the best TopSpin event yet.” We’ll take it!

 

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Written by The Wolf
The Wolf

December 10th, 2015 at 4:37 pm

MKTG and TopSpin Charity Welcome Clients and Guests to MKTG’s NYC Headquarters

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To celebrate MKTG’s new global Headquarters and to kick-off the football season, MKTG and TopSpin Charity welcomed clients, influencers and employees for a casual evening of fun, food and football!  We streamed the NFL kick-off game and soccer player, Olympic Gold medalist, and World Cup Champion Alex Morgan even stopped by to say hello! Take a look at the photos from this amazing night below!

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Written by The Wolf
The Wolf

September 11th, 2015 at 2:21 pm