Archive for the ‘Charlotte’ tag

Why Golf Fans Love Wells Fargo’s Social Media Hub

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The social media hub at the Wells Fargo Championship this year generated record social sharing for the tournament, which takes place each May at Quail Hollow Club in Charlotte, NC. It has been hailed as a best practice when it comes to social media engagement, and we would agree. Let us count the ways (seven, to be exact) the Wells Fargo Championship social media hub enabled social sharing and extended the reach of the tournament…

Head to the article here to explore the seven reasons why golf fans love Wells Fargo’s social media hub!

Article by: Sandra O’Loughlin, Event Marketer

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Written by Paige McConney
Paige McConney

June 17th, 2016 at 9:29 am

MKTG at the SportsBusiness Journal Roundtable

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sports_business_dailyEFF3419D761F4813A0894C420DD429DD.ashx Photo by: Nancy Pierce

—Matt Manning

Below is the result of a roundtable I participated in on June 21st from the mothership of all things #sportsbiz: The SportsBusiness Journal HQ in Charlotte, North Carolina. SBJ Editor-in-Chief Abe Madkour moderated a 90-minute discussion with seven marketers from across the US to discuss trends in event and experiential marketing, how social and digital have changed their approach, and the mistakes they still see brands and sports properties making. Below is the result of our talk. Hope you gain some insights!

Agency executives on the front lines debate how brands should take risk, create and capitalize on content, and why millennials “value experience more than they do a possession.”

With millennials top of mind among brands and sports properties, agencies are being tasked to create innovative strategies to reach this finicky demo through event and experiential marketing. That, combined with changing technology, has created challenges and opportunities for agencies that can get the formula right.

Read the full article here.

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Smirnoff Ice Toasts Ladies with Game

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SLWG

Football season started September 4, but the real fun kicked off the day before when Smirnoff Ice launched its Ladies with Game Tailgate tour in NYC. Hudson Mercantile played host to a packed tailgate bash, where attendees enjoyed a variety of cocktails made from the Smirnoff Ice portfolio, including the Screwdriver Sangria and the Preparada, a Southwestern favorite made from fresh fruits, chamoy (a popular condiment in Mexican cuisine) and Smirnoff Ice Green Apple. Of course, it wouldn’t be a tailgate without the right bites, so there was no shortage of sliders, mac and cheese, buffalo tater tots, and chicken and waffle snacks.

DJ Stef Nava provided high-energy tunes as guests challenged each other to cornhole, giant Jenga and backyard-tire football toss. For those not ready to get their heels dirty, DryBar provided blowouts and Ami V and Ria Lopez gave custom manicures to prepare them for the custom photo booth. Now everyone knows that a tailgate is nothing without a proper host to make everyone feel at home — so singer and reality TV personality Jessie James Decker led the festivities and showed off her impressive arm in the football toss challenge. Looks like she’s been practicing with her husband!

Over the course of the football season, Smirnoff Ice is hosting tailgate parties in nine cities, including Washington DC, Dallas, Atlanta, San Diego, New Orleans, Charlotte, Nashville and finally Phoenix. With the way things kicked off in New York, this looks to be a winning season for Smirnoff Ice!

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MKTG Grows Hope With MSNBC

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MSNBC is more than a cable news channel. It not only champions progressive issues and values, it seeks to directly engage with its viewers and their communities. So this year MSNBC launched Growing Hope – a campaign inspired in part by MKTG’s design for the channel at last year’s Essence Festival – to give people a voice around the issues that matter to them.

As developed by MKTG, the spirit of Growing Hope is embodied by a community garden, a place where people come together to nurture and grow. The symbol of Growing Hope is a grand solitary tree, evidence of the power and possibilities of voices united.

Visitors begin their experience in our digital greenhouse, where they choose the topic that directly impacts their families and communities, and write their hope for change. Issues include: Education, Economy, Equality, Health & Environment, Community, as well as Veterans and Foreign Affairs. Next, visitors print their hope (now entered into MSNBC’s database), attach it to a flower petal, connect it to a stem and plant it in our outdoor garden – a place where people literally put stakes in the ground.

The Growing Hope Tour began in Houston at Texas Southern University with stops in Atlanta and Charlotte. It culminated in New Orleans at the 20th Annual Essence Festival during Fourth of July weekend.

You can join in the conversation and submit your own hope by clicking here.

 

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