Archive for the ‘Chelsea’ tag

No Friendlies. Just Football (and Guinness Black Lager!).

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Guinness Black Lager Photo Credit: Marc Serota

If you felt there was more football on TV this summer than normal (the European kind, not the ‘Merica kind) and that some of your favorite sports stadiums were housing teams with names that didn’t sound like they were in the NFC or AFC, you certainly were onto something. This summer kicked off the first ever Guinness International Champions Cup; an 8-team tournament pitting some of the world’s best and most prestigious football clubs against each other in a series of elimination matches. The tournament began July 31st at AT&T Park in San Francisco and traversed the U.S. for over a week, ending with the finals at Sun Life Stadium in Miami on August 7th.

As the title sponsor, Guinness had the opportunity to sample Guinness Black Lager at all the tournament locations. MKTG INC set up stations in each stadium’s highest traffic areas, sampling Guinness Black Lager and giving away ICC commemorative cups to hordes of fans (21 and over). With sampling teams that topped 30 in some cities, Guinness Black Lager made quite the splash, leaving consumers pleasantly surprised by the rich and satisfying taste from the lager’s roasted barley. Fans were also surrounded by concession stands selling Guinness Black Lager, most of which reported record sales on game day.

The tournament concluded with Real Madrid topping Chelsea 3-1 in a thrilling final featuring two goals by none other than Cristiano Ronaldo, earning him Man of the Tournament honors. Over 20,000 consumers sampled Guinness Black Lager across seven days, marking an immense step for Guinness Black Lager and for football fans throughout the U.S. Some might even say it was a GOOOOOOAAALLL!

Written by: Charlie DeCrescenzo

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Sky High Wi-Fi In NYC

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Google Wi-FiPhoto Credit:

Today Google (along with Mayor Bloomberg and Senator Schumer) declared free Wi-Fi for allat least to those in Chelsea, the New York City neighborhood where Google’s local headquarters are (hey, neighbor!).  The free Wi-Fi will run between Gansevoort St. and 19th St. from 8th Ave. to the Westside Highway; only of our clients would create the biggest network in New York City.

This free Google Wi-Fi has speeds similar to a typical home Internet connection—and to a generation that treats smartphones as appendages, access becomes limitless. The free Wi-Fi is a secured network, available to use by business’ and extends to many residents and students living in New York City’s public housing development.

Although laying the infrastructure for this feat had its own bumps and hiccups, like the challenge of sending signals across a wide area with tall buildings, Google has continually shown its promise to connect the world to the web.

I’ll definitely use this to watch YouTube videos at The High Line (off office hours, of course).

Thanks, Google!

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Written by Alayne Luistro
Alayne Luistro

January 8th, 2013 at 10:36 pm