Archive for the ‘Chicago’ tag

A World Class Event for MKTG INC

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At MKTG INC, we pride ourselves on executing world-class events – but this time, the event was actually World Class.

Earlier this summer, the national finals of the USBG World Class Bartender Competition were held in NYC at the Monarch Room’s Gilded Lily, and MKTG INC was there to make sure it went off without a hitch!

The NYC Final was the culmination of the 2014 US World Class program. Presented by the US Bartenders Guild and sponsored by Diageo, 75 top bartenders competed in 5 regional finals in Boston, Los Angeles, Portland, Atlanta and Chicago. The top 3 from each region were chosen to move on to the national finals in NYC for a total of 15 national finalists.

In all stages of the program, nationally and internationally recognized industry luminaries served as judges. The competition challenges tested all aspects of the bartenders’ abilities, from speed and efficiency to presentation, creativity and service, using brands from the Diageo Reserve portfolio.

From the regionals to the finals, MKTG INC worked closely with Diageo, the US Bartenders Guild, Liquid Productions and all the judges and competitors to ensure that the program was executed within World Class standards.

Charles Joly from Chicago was named the World Class US Bartender of the Year and will represent the US in the Global Finals in the UK starting July 27th. He will be competing against bartenders from 49 other countries and the global winner will be named in London on Aug 2nd.

The Diageo World Class competition is considered “the best” in the industry and is in its 6th year globally with 50 countries competing each year. This is the 3rd year that the US has participated, with US winners Ricky Gomez placing 5th globally in 2012 and Jeff Bell placing 2nd globally in 2013.

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Strategy Field Trip! Learnings from Iconosphere

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Last month, our Strategy and Planning team took a trip to Chicago to attend Iconosphere 2014. Consumer insights, research and cultural trends were shared — below are 3 things we learned at #Iconosphere à la Instagram. #tbt #doitforthegram

Iconosphere 1

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Jimmy Takes the Plunge

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Jimmy FallonPhoto Credit: Andrew Nelles/AP

How the power of social media – and a little city vs. city rivalry – led Jimmy Fallon to take an icy swim in Lake Michigan.

It started out as a friendly question posed to new Tonight Show host Jimmy Fallon during an interview with a Chicago newspaper: “Would you ever have (Chicago Mayor) Rahm Emanuel as a guest on your show?” The always friendly Fallon said something to the effect of, “He can host if he wants to. I’m kind of scared of that guy.”

Now, Chicago has always been known for tough politicians. The nickname “Windy City” has nothing to do with weather – the term was actually coined to describe the back-handed, often shifty political climate. So Chicagoans – like their politicians – are tough, and they’re always quick to stand up for the city, especially when a comparison to New York arises.

The mayor’s response to Fallon was a simple tweet: “Thx for the invite @jimmyfallon. You should toughen up for the big leagues. Do the Chicago Polar Plunge with me and I’ll join @FallonTonight.” The Polar Plunge was taking place on March 2 to benefit the Special Olympics, and Fallon was invited.

Photo via Twitter @ChicagosMayor

And that’s when the Twitterverse took over. Hashtags like #JimmyPlungeWithUs and #SwimmyFallon came from Chicago celebrities, media and athletes. They taunted him. They challenged him. They flooded Fallon’s personal and Tonight Show Twitter feeds. Media began to ask if he would man up and jump into Lake Michigan. Giordano’s offered him free pizza after he finished.

As a man who has used to social media to connect with a demographic better than any Tonight Show host in history, Fallon understands the power of the medium. And just a few days after the banter began, it ended when Fallon delivered one last tweet:

“Okay @RahmEmanuel I’m in. Lake Michigan will have a New York fish this weekend. #SwimmyFallon.”

Chicago rejoiced at its moral victory, and the Special Olympics celebrated a once-in-a-lifetime opportunity for global TV exposure. I saw it as a tremendous example of the dynamic and powerful influence of social media. (Later that night, Oscars host Ellen DeGeneres caused a temporary shutdown of Twitter after taking and sharing the ultimate celebrity selfie.) So those of you who wonder if Twitter’s here to stay should probably learn the language of 140 characters.

As for Fallon? He plunged.

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We’re For Holiday Parties

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NEW YORK

MKTG INC NY revived Warhol’s Factory party at its Warholiday last Thursday. Pop art images were hung around the wall and the iconic silver balloons drifted across the ceiling. It almost felt like Warhol was there as partygoers wore blonde and brightly colored wigs at the photo booth. Of course, the Factory won’t be complete without art– partygoers created personalized pop art holiday cards to send to family and friends.

The Warholiday truly lived up to the legendary Silver Factory!

NYC Holiday

SAN FRANCISCO | LA

MKTG INC SF & LA took their party to Neverland!

The SF office spent the evening with MKTG INC LA and members of the Diageo team aboard Forbes Island- a floating island located off of San Francisco’s Pier 39. The night was full of great food, plenty of drinks and exceptional company. It was the perfect way to send off 2013 as we head in to the New Year.

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CHICAGO

Chicago’s finest celebrated the end of another great year at the local speakeasy, Green Door Tavern. While some city folk don a suit or dress and go to a gala, we decided to get in touch with what makes this city so great: good people, a nice cocktail and a roaring fire. We drank, we ate, we laughed, and most importantly we didn’t walk more than a block in the cold. And of course there was the white elephant where we continued the annual tradition of swapping different types of booze. ‘Twas a classy christmas soiree.

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LONDON

MKTG INC x PLATTERFORM: LUMBERJACK CHRISTMAS

Date:  Monday, 9th December

Time:  5:00PM

Location:  Skylodge @ The Hothouse, 274 Richmond Road, London, E8 3QW

Blow-torched marshmallows and hot rum-cider toddies welcomed the MKTG INC London team upon arrival to the Skylodge – a pop-up experiential dining haven set up by the culinary creative collective, Platterform.

After a few rounds of nine-inch nail banging, (one of many lumberjack games in store for the night) a spread of “Lumbersnacks” began a 4-course feast. Mac’n’Cheese, Maple Hot Wings, and Baby Back Ribs were among the appetizers, so needless to say the team had some calories to work off. Luckily there was an intense game of “Moosical Logs” yet to be played.

However first, MKTG INC enjoyed a beautiful campfire acoustic set by London band, Fawn, while snuggled up in blankets during the final course: a maple and berry pancake dessert. Guest appearances were made by the Abominable Snowman and a strange lion before the end of the night when all the little lumberjacks went home to hang up their plaid shirts.

LUMBERJACK XMAS: A SUCCESS.

London Party

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Written by Stephanie Rudnick
Stephanie Rudnick

January 6th, 2014 at 4:26 pm

With DISH, Your TV Is Your New Carry-On

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If you’re dreading your holiday travels over the river and through the woods this year, you might look in an unexpected direction for some comfort — up in the air. MKTG INC has teamed up with our friends at DISH to make your annual flight to Grandma’s house more enjoyable. DISH’s partnership with Southwest Airlines means passengers can now watch live TV, completely free, on WiFi -enabled Southwest Airlines aircraft.

Turns out that watching live TV from 10,000 feet is simple: Turn on your iPhone, enable the Wi-Fi, open up the browser, and bingo — next thing you know you’re watching Joanna Krupa and Lisa Hochstein have a go at each other…or, er… you’re watching Power Lunch on CNBC while flying in the sky.

With the weather nasty, maybe you’re dreading a flight delay? There’s nothing to fear with the DISH Hopper, a DVR that transfers to your iPad, so you can watch your favorite shows from Seat 28C just like you’re in your own living room La-Z Boy.

Don’t have an iPad?  No problem, feel free to borrow one from our friendly Brand Ambassadors, so you can still enjoy your flight with complementary live TV. Come see for yourself this holiday season:

Chicago (Midway): through November 24
Denver: through December 3
Oakland: through December 3

Written by: Alex Ricchi

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Written by Admin
Admin

November 22nd, 2013 at 1:56 pm

Rev Your Motors: The Chase for the Sprint Cup Is Here

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This past month, MKTG INC felt the need – the need for speed. The NASCAR Contenders live event, held at Chicago’s iconic Navy Pier Ballroom, brought together the top 12 NASCAR Sprint Cup Series™ drivers as they continued their journey toward a championship with only 10 races left. This action-packed event allowed fans to get up close and personal with top NASCAR drivers, including Jimmie Johnson, Matt Kenseth and Kyle Busch. The event was hosted by Nicole Briscoe of ESPN’s NASCAR Countdown and featured an interactive Q&A with the sport’s top drivers, plus an exclusive Q&A with former NASCAR Cup champion and 2014 Hall of Fame Inductee Dale Jarrett, led by NASCAR president Mike Helton.
Miss Sprint Cup Kim Coon hosted the pre-show, and Top Gear’s Rutledge Wood was on hand to present the sweepstakes winner, Heather Ringbauer, with a brand-new Toyota Tundra. But the chase isn’t over yet – keep watching, it’s anyone’s race!

DSC_7191Photo Credit: Getty Images

This past month, MKTG INC felt the need – the need for speed. The NASCAR Contenders Live event, held at Chicago’s iconic Navy Pier Ballroom, brought together the top 12 NASCAR Sprint Cup Series™ drivers as they continued their journey toward a championship with only 10 races left. This action-packed event allowed fans to get up close and personal with top NASCAR drivers, including Jimmie Johnson, Matt Kenseth and Kyle Busch. The event was hosted by Nicole Briscoe of ESPN’s NASCAR Countdown and featured an interactive Q&A with the sport’s top drivers, plus an exclusive Q&A with former NASCAR Cup champion and 2014 Hall of Fame Inductee Dale Jarrett, led by NASCAR president Mike Helton.

Miss Sprint Cup Kim Coon hosted the pre-show, and Top Gear’s Rutledge Wood was on hand to present the sweepstakes winner, Heather Ringbauer, with a brand-new Toyota Tundra.

But the chase isn’t over yet – keep watching, it’s anyone’s race!

Written by: Liz McKeon

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MKTG INC Continues Growth With Hires in Chicago and NYC

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Charlie Horsey, Chairman and CEO, announced today that the company has added key staff positions in the company’s Chicago and New York offices.

Scott MalagaScott Malaga joined the Chicago office as Senior Vice President of Business Development. In his new role, he will lead the company’s Midwest business development efforts and provide sponsorship consultation for clients. Malaga has more than 15 years of experience in sales and sports marketing, with previous positions including Senior Vice President of Strategic Partnerships for Intersport and Vice President of Corporate Partnerships with the Chicago Fire. Prior to that, he spent more than a decade selling and managing college sports media and activation.

Malaga received his undergraduate degree from Cornell University, where he was a first team All-Ivy running back and was inducted into the Cornell Athletic Hall of Fame in 1999.  He received his Masters Degree in Sports Administration from Ohio University. He and his wife live in Elmhurst, IL.

Ryan CarterAlso new to the Chicago office is Ryan Carter, who joined the MKTG INC team as Vice President, Client Service. In his new role, he will manage relationships with brand partnerships in the Midwest and beyond. He has more than 15 years of experience in creating unique consumer engagements for some of the world’s most recognized brands.

Most recently, Ryan worked on Nike’s Central Territory Brand Team, where he was responsible for bringing Nike Running to life in a 22-state territory, including marquee events like the Bank of America Chicago Marathon. Ryan also led a cross-functional team that launched Nike+ in 2012. Prior to Nike, Ryan worked in leadership roles at Intersport, DePaul University Athletics and the American Junior Golf Association. Ryan is a graduate of University of North Carolina-Chapel Hill and resides in Oak Park with his wife, Molly, and their two children.

Katie_Kirby_1In the New York office, MKTG INC named Katie Kirby to the newly-created Director of Communications position. In that role, she will spearhead the company’s communications and public relations efforts.

Katie brings 15 years of experience to MKTG INC, ranging from grassroots marketing to global brand promotion in sports, spirits and hospitality. Most recently, she managed integrated communications programs at DKC Public Relations in New York. Prior to that, Katie worked at Beam, Inc. in Deerfield, IL, where she oversaw global PR outreach for Beam’s vodka, rum and tequila brands. Katie previously worked as Director of Public Relations for the Chicago White Sox, where she managed PR efforts for the team’s marketing, community relations and sales initiatives, highlighted by the team’s World Series Championship in 2005. Katie serves as the Vice President of Marketing for the Public Relations Society of America (PRSA)’s NY Chapter. She graduated from Ohio University with a degree in Journalism.

“This is an exciting time for MKTG INC, and these new hires reflect our growth and ongoing expansion.” said Horsey.  “Coming off of a summer where we executed dynamic programs for partners including Nike, Diageo, NBA, MSNBC, Proctor & Gamble and others, MKTG INC is continuing to deliver exciting, innovative programs to clients in the US and abroad.”

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MKTG INC Paints the World Green ☘

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NEW YORK

NYC_St.Pat'sWritten by: Chrissy Tully

It didn’t rain on our parade this year, but it did snow. New Yorkers bared chilly temperatures on Saturday to watch Bagpipers, Irish Step Dancers and emerald-clad revelers march down Fifth Avenue for the 252nd St. Patrick’s Day Parade (but who’s counting?!). Whether you are Irish or just look good in green, a great time was had by the thousands of people flooding the parade route and pubs from 44th Street to 79th Street. After all, a winter storm can’t stop the Irish from having fun!

LONDON

London_St.Patrick'sDayWritten by: Carter Parrish

Parades, festivals, music, food and of course, Pubs!  When you mention St. Patrick’s Day here in the capital those are the first words that come to mind.  With a HUGE parade kicking off at noon from Picaddilly and marching through London to Trafalgar Square where the festivities continue until about 6pm.  The parade is led by a giant dragon and features jugglers, charitable groups and marching bands from all over the world.  Once the parade has finished Trafalgar Sq is transformed in a festival in itself with bands, comedy acts and dance performers.  Food carts are serving traditional Irish food and beer as people fill the square and celebrate St. Patrick of Ireland.

CHICAGO

Chicago_St.Patrick'sDayWritten by: Brian Marshall

Saturday, 10:00am: A glorious sight – a leprechaun wearing a jet pack on the Chicago River. Wee little man ended up in the river on this cold, cold day.

Saturday, 10:15am: The Chicago River is dyed green as thousands watch…it’s stunning just how green the water gets.

Saturday, 2:00pm: At Harry Caray’s restaurant in River North, a mediocre cover band plays Weezer’s “Say It Ain’t So” while a group of drunk girls attempt to dance in front of the stage. This restaurant was especially packed for the day, with most sporting hideous green outfits.

Sunday, 11:00am: A glitter-bombed sewer cover the morning after the Saturday celebrations on Michigan Ave and Ohio Street.

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MKTG INC Helps Get America Moving

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letsmove_tylercurtis_032Photo Credit: Tyler Curtis

The rate of childhood obesity has tripled over the past three decades and we’ve reached a point in America where 1 in 3 children are obese. Ignored, the problem will result in 1 in 3 children suffering from diabetes at some point in their life. Recess has moved from a daily highlight into a distant memory.

Fortunately for the future of our children, leaders from America’s public and private sectors have taken notice and are taking action. The First Lady, Michelle Obama, has rallied a number of organizations including Partnership for a Healthier America (PHA), the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) and Nike, to create a groundbreaking program, Let’s Move! Active Schools. The program provides schools across the country with the resources to offer a healthy environment for kids to be active. On February 28, the First Lady returned to Chicago to launch the campaign.

Utilizing every inch of McCormick Place, America’s 2nd largest convention center, the WH, in cooperation with the Mayor’s office, put the invite out. And the Chicago Public School district accepted in record numbers. Almost 6,000 students and 700 chaperones showed up for the monumental event, not to mention the 150+ media members. Students arrived early, spending their time learning a choreographed workout-dance  and created a mural for Mrs. Obama with drawings of their favorite activities and pledges on how they would stay healthy. All of this happened while they awaited appearances from a variety of Special guests. Little did they know, this was just the beginning. They weren’t just going to see a show. They were going to be in the show.

While the kids danced and drew – unbeknownst to the press – on the other side of the air wall the First Lady and Nike CEO, Mark Parker, addressed the media. Olympic Sprinter Allyson Felix served as emcee as Mrs. Obama, Secretary of Education Arne Duncan and Rahm Emmanuel spoke on the issue at hand. With the touch of the button, the curtain behind them disappeared letting loose a stream of kids. They poured in front of the stage, engulfed the media and cameras, and created a backdrop that will not soon be forgotten.

The first scream was Bieber-Fever-esque as a bevvy of athletes flooded the stage to demonstrate how, and why, its so important to stay active. Bo Jackson began, followed by the likes of Dominique Dawes, Colin Kaepernick, Bob Harper (The Biggest Loser), Serena Williams, Gabby Douglas, Paul Rodriguez, Ashton Eaton and Sarah Reinertsen. Then, Mrs. Obama came dancing onto the stage and the reaction from the kids was one of unbelievable excitement. After a passionate message of encouragement and inspiration, everyone got moving and the dancing ensued. At the conclusion the kids were surprised with a performance by Jordin Sparks as the finale.

There were smiles all around. Some if the success was immediate. Part of the success will come five years from now when 50,000 schools nationwide have recess again thanks to LMAS. But true success will be a healthy outlook for this generation, a future unimaginable without this unique partnership.

Written by: Pete Cohen

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Seeing Chicago

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The work of a great street photographer can give you a new view of a city – even if you have lived in that city your entire life. Robert Frank, William Eggleston and Henri Cartier Bresson are famous for giving us unique views of fleeting moments in New York, Mississippi and Paris.

Recently, a Chicago man came across a cardboard box full of undeveloped film at an estate sale. He is slowly developing the film and posting the images on a blog. His discovery is the work of Vivian Maier (1926-2009), a street photographer whose photographs of Chicago have never been seen until this year.  Thanks to a chance discovery, we now have a new way to view Chicago.

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Written by Brian Marshall
Brian Marshall

April 27th, 2010 at 7:36 pm