Archive for the ‘Chicago’ tag

Rev Your Motors: The Chase for the Sprint Cup Is Here

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This past month, MKTG INC felt the need – the need for speed. The NASCAR Contenders live event, held at Chicago’s iconic Navy Pier Ballroom, brought together the top 12 NASCAR Sprint Cup Series™ drivers as they continued their journey toward a championship with only 10 races left. This action-packed event allowed fans to get up close and personal with top NASCAR drivers, including Jimmie Johnson, Matt Kenseth and Kyle Busch. The event was hosted by Nicole Briscoe of ESPN’s NASCAR Countdown and featured an interactive Q&A with the sport’s top drivers, plus an exclusive Q&A with former NASCAR Cup champion and 2014 Hall of Fame Inductee Dale Jarrett, led by NASCAR president Mike Helton.
Miss Sprint Cup Kim Coon hosted the pre-show, and Top Gear’s Rutledge Wood was on hand to present the sweepstakes winner, Heather Ringbauer, with a brand-new Toyota Tundra. But the chase isn’t over yet – keep watching, it’s anyone’s race!

DSC_7191Photo Credit: Getty Images

This past month, MKTG INC felt the need – the need for speed. The NASCAR Contenders Live event, held at Chicago’s iconic Navy Pier Ballroom, brought together the top 12 NASCAR Sprint Cup Series™ drivers as they continued their journey toward a championship with only 10 races left. This action-packed event allowed fans to get up close and personal with top NASCAR drivers, including Jimmie Johnson, Matt Kenseth and Kyle Busch. The event was hosted by Nicole Briscoe of ESPN’s NASCAR Countdown and featured an interactive Q&A with the sport’s top drivers, plus an exclusive Q&A with former NASCAR Cup champion and 2014 Hall of Fame Inductee Dale Jarrett, led by NASCAR president Mike Helton.

Miss Sprint Cup Kim Coon hosted the pre-show, and Top Gear’s Rutledge Wood was on hand to present the sweepstakes winner, Heather Ringbauer, with a brand-new Toyota Tundra.

But the chase isn’t over yet – keep watching, it’s anyone’s race!

Written by: Liz McKeon

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MKTG INC Paints the World Green ☘

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NEW YORK

NYC_St.Pat'sWritten by: Chrissy Tully

It didn’t rain on our parade this year, but it did snow. New Yorkers bared chilly temperatures on Saturday to watch Bagpipers, Irish Step Dancers and emerald-clad revelers march down Fifth Avenue for the 252nd St. Patrick’s Day Parade (but who’s counting?!). Whether you are Irish or just look good in green, a great time was had by the thousands of people flooding the parade route and pubs from 44th Street to 79th Street. After all, a winter storm can’t stop the Irish from having fun!

LONDON

London_St.Patrick'sDayWritten by: Carter Parrish

Parades, festivals, music, food and of course, Pubs!  When you mention St. Patrick’s Day here in the capital those are the first words that come to mind.  With a HUGE parade kicking off at noon from Picaddilly and marching through London to Trafalgar Square where the festivities continue until about 6pm.  The parade is led by a giant dragon and features jugglers, charitable groups and marching bands from all over the world.  Once the parade has finished Trafalgar Sq is transformed in a festival in itself with bands, comedy acts and dance performers.  Food carts are serving traditional Irish food and beer as people fill the square and celebrate St. Patrick of Ireland.

CHICAGO

Chicago_St.Patrick'sDayWritten by: Brian Marshall

Saturday, 10:00am: A glorious sight – a leprechaun wearing a jet pack on the Chicago River. Wee little man ended up in the river on this cold, cold day.

Saturday, 10:15am: The Chicago River is dyed green as thousands watch…it’s stunning just how green the water gets.

Saturday, 2:00pm: At Harry Caray’s restaurant in River North, a mediocre cover band plays Weezer’s “Say It Ain’t So” while a group of drunk girls attempt to dance in front of the stage. This restaurant was especially packed for the day, with most sporting hideous green outfits.

Sunday, 11:00am: A glitter-bombed sewer cover the morning after the Saturday celebrations on Michigan Ave and Ohio Street.

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MKTG INC Helps Get America Moving

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letsmove_tylercurtis_032Photo Credit: Tyler Curtis

The rate of childhood obesity has tripled over the past three decades and we’ve reached a point in America where 1 in 3 children are obese. Ignored, the problem will result in 1 in 3 children suffering from diabetes at some point in their life. Recess has moved from a daily highlight into a distant memory.

Fortunately for the future of our children, leaders from America’s public and private sectors have taken notice and are taking action. The First Lady, Michelle Obama, has rallied a number of organizations including Partnership for a Healthier America (PHA), the American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) and Nike, to create a groundbreaking program, Let’s Move! Active Schools. The program provides schools across the country with the resources to offer a healthy environment for kids to be active. On February 28, the First Lady returned to Chicago to launch the campaign.

Utilizing every inch of McCormick Place, America’s 2nd largest convention center, the WH, in cooperation with the Mayor’s office, put the invite out. And the Chicago Public School district accepted in record numbers. Almost 6,000 students and 700 chaperones showed up for the monumental event, not to mention the 150+ media members. Students arrived early, spending their time learning a choreographed workout-dance  and created a mural for Mrs. Obama with drawings of their favorite activities and pledges on how they would stay healthy. All of this happened while they awaited appearances from a variety of Special guests. Little did they know, this was just the beginning. They weren’t just going to see a show. They were going to be in the show.

While the kids danced and drew – unbeknownst to the press – on the other side of the air wall the First Lady and Nike CEO, Mark Parker, addressed the media. Olympic Sprinter Allyson Felix served as emcee as Mrs. Obama, Secretary of Education Arne Duncan and Rahm Emmanuel spoke on the issue at hand. With the touch of the button, the curtain behind them disappeared letting loose a stream of kids. They poured in front of the stage, engulfed the media and cameras, and created a backdrop that will not soon be forgotten.

The first scream was Bieber-Fever-esque as a bevvy of athletes flooded the stage to demonstrate how, and why, its so important to stay active. Bo Jackson began, followed by the likes of Dominique Dawes, Colin Kaepernick, Bob Harper (The Biggest Loser), Serena Williams, Gabby Douglas, Paul Rodriguez, Ashton Eaton and Sarah Reinertsen. Then, Mrs. Obama came dancing onto the stage and the reaction from the kids was one of unbelievable excitement. After a passionate message of encouragement and inspiration, everyone got moving and the dancing ensued. At the conclusion the kids were surprised with a performance by Jordin Sparks as the finale.

There were smiles all around. Some if the success was immediate. Part of the success will come five years from now when 50,000 schools nationwide have recess again thanks to LMAS. But true success will be a healthy outlook for this generation, a future unimaginable without this unique partnership.

Written by: Pete Cohen

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