Archive for the ‘Choose Clo’ tag

CLOVER AT MARIN COUNTY FAIR

without comments

FotorCreated

The Choose Clo program continues to move full speed ahead and the 4th of July weekend provided the perfect opportunity to get product in the hands of consumers at the Marin County Fair in San Rafael, California.

For five continuous days, MKTG operated a premium sampling experience as part of a long-standing sponsorship between the fair and Clover Stornetta Farms. Through seamless teamwork across all departments, we successfully transformed a blank canvas into a refined consumer experience with multiple touch points including a product sampling counter (yogurt, chocolate milk and iced coffee), a Choose Clo-themed photo booth and a kids coloring zone. Additionally, we were tasked with identifying cost-effective solutions resulting in a DIY approach to outfitting the barn while remaining contextually relevant to the environment, campaign and the holiday.

The activation was a huge hit and the client was thrilled with their brand presence on-site. We sampled 9,300 units of yogurt, 3,500 units of chocolate milk and 600 units of iced coffee. In addition, our photo booth was a popular attraction resulting in 1,300 photos taken and shared throughout the duration of the fair. That equates to approximately one photo every minute and a half.

The end of July marks our 10th straight week of activations with Clover Stornetta. We look ahead to a busy August and September where we continue to target large events while also trying new activations on corporate and college campuses.

Next time you find yourself in the dairy aisle, remember that you have a choice. Choose responsibly. Choose Clo!

-provided by MKTG San Francisco

Share Button

Written by Andrea D'Alessandro
Andrea D'Alessandro

July 5th, 2016 at 9:40 am

Clo Crosses the Finish Line with Ease at the 2016 Bay To Breakers

with one comment

 

clo

On Sunday, May 15th, Clover Stornetta Farms launched their “Choose Clo” sampling program at the uber-popular, legendary Bay to Breakers race in San Francisco.

Hailing from Petaluma in Northern California, Clover Stornetta Farms has led the nation in sustainable, high-quality dairy farming for the last 100 years. MKTG was engaged to produce and execute their sponsorship of Bay to Breakers and help place their premium chocolate milk and organic Greek yogurt samples to race finishers of all ages and engage them in the Choose Clo story.

Following this hugely successful launch that resulted in more than 30,000 units of chocolate milk and organic Greek yogurt being sampled, Clover is hitting the road to continue the momentum.

Over the next six months, Clo will traveling around the greater San Francisco Bay Area ensuring that Clover Stornetta products make their way into the hands of consumers at festivals, fairs, youth sporting and fitness events. Follow Clo on her journey via Instagram @Cloverpetaluma. #ChooseClo #CloverDairy

Clover_B2B_FLF-0438Check out more photos below!

 

Article by Alfredo Montes, MKTG

Share Button

Written by Paige McConney
Paige McConney

May 18th, 2016 at 1:07 pm