Archive for the ‘Cincinnati’ tag

MKTG Holiday-Party Hilarity

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NEW YORK
MKTGNYC Holiday

This year’s holiday party proved once again that the New York office really knows how to “shake things up.” As guests stepped into our snowglobe-themed party space they stepped inside the wintery world of an MKTG snowglobe. Glittering gobo snowflakes fell from the ceiling while polar bears posed for selfies, loving coworkers pelted each other with fake snowballs, and the snowmen of IT mosh-pit the red-hot dance floor. In a word: face-melting.

ATLANTA
Atlanta

psLIVE Atlanta hosted its Ugly Sweater Party on December 18th, utilizing our very own expansive warehouse space, and it was a huge success! Our annual traditions were intact—volunteering at the Salvation Army in the morning, a heated Bingo competition, Secret Santa gift exchanges, and our awards ceremony.  We were spoiled with a southern style BBQ dinner before the awards which gave us the energy to celebrate all night! We crowned our very deserving award recipients as well as our Ugliest Sweater victor and moved out on the dance floor.  With so many talented dancers, an impromptu dance-off went down and it epic!  Victors were crowned and moments were forever burned into our memories.  It was a great night of fun and camaraderie with friends and colleagues alike.  We can’t wait to do it again next year!

CHICAGO
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The MKTG Chicago holiday party took place on December 11th in the covered patio of Stella Barra Pizzeria. The team enjoyed countless snacks, fancy seats, the company of special guests such as Ron Burgundy and Storm Trooper, homemade ice cream, and a very exciting White Elephant gift exchange. The team finished off the night with some extreme karaoke and a second feast of leftover pizza.

View the Beautiful Memories Slidely Slideshow here.

CINCINNATI
Cin Holiday Party

The Cincinnati office gathered for an ugly sweater & cookie exchange day! Some folks made sweaters, others borrowed and sadly – a few even owned. Our VP of Creative has a special name for these “ugly sweaters” and refers to them as “Holiday Awareness Sweaters”. She claims to own none. A fun day was had by all and even those too lazy to bake (the men) were lucky enough to get a few leftover cookies of their own. Merry Christmas from Cincinnati!

LONDON

MKTG London celebrated the holidays with some new friends this year.  With Charlie Horsey and Matt Manning making appearances we were kindly invited to the psLIVE Christmas party.  The celebration started with a quiet team lunch at a French Brasserie in the new neighbourhood in North London.  We then headed down to the psLIVE office and got a tour of the new digs and had a cocktail hour to meet some of the new team.  The party then made its way to Shoreditch House in East London to carry on the festivities.  The memories came rushing back from 2012 and the Olympics activation as we made our way up to the rooftop.

Great views, great food and great company made this end to 2014 one to remember for MKTG London as we move into a new era in 2015.

SAN FRANCISCO
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The 12 Days of (an SF) Christmas
On the twelfth day of Christmas, my favorite clients gave to me:
12 blank event credentials,
11 custom workout kits,
10 photo booth templates,
9 menu tastings,
8 approved signage plans,
7 Hangout meeting requests,
6 custom playlists,
5 stage renderings,
4 program managers,
3 consumer journeys,
2 coffee options in the kitchen,
And an IT ticket filed electronically!
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Written by Stephanie Rudnick
Stephanie Rudnick

January 7th, 2015 at 1:15 pm

Cincy goes loco for fútbol

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Cinti_WorldCupGang

The Cincinnati MKTG INC office invited an especially lucky group of clients to catch the Colombia-Japan World Cup matchup at the downtown office on June 24.

“As Colombians we grow up living soccer and loving soccer. It’s part of our family, part of our childhood, so to see Colombia do so well in this World Cup and qualify in the first two games brings a lot of pride,” said Colombian native Luis Restrepo, Orgullosa Brand Manager at P&G. “It also means that there is an amazing party somewhere in Colombia.”

With help from her compadres y comadres, Orgullosa Account Supervisor Natalia Salces organized the Cincinnati event, which featured a photo booth, foosball table, Caipirinha drinks, arepas, and, of course, televised viewing of the game (because we couldn’t afford to send everyone to Rio).

Cinti_WorldCupParty

The fiesta drew inspiration from the #MyHouseIsMyStadium campaign for Orgullosa, P&G’s online word-of-mouth community for Latinas living in the U.S. Except in this case the office was our stadium.

Approximately one-half of all attendees were rooting for “those guys in the yellow jerseys” to win. The other half showed up for the refreshments.

Colombia bested Japan 4-1 and advanced to the round of 16. Restrepo used that good luck to propel him in his own foosball victory over Todd Laabs, SVP Marketing & Operations for MKTG INC. Laabs mumbled something about “a couple of sloppy goals” and vowed redemption in the form of ping pong.

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Cincinnati: Where Pigs Fly

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FlyingPigCollage

“When you’re on the road for 26.2 miles, your feet aren’t the only thing that race. Your mind taps into something special. It can be weird. It can be beautiful. Kind of like a Pigcasso.”

This was the theme representing this year’s Flying Pig Marathon. On Sunday May 4th, Cincinnati hosted its 16th annual and largest marathon to date. 36,000 runners participated in the events representing all 50 states and 19 countries. The Flying Pig is the third largest marathons for first-time runners in the US, and has also been named the “best-named” marathon and one of the top 10 most fun marathons in the country. With stats like these, MKTG INC Cincy has been proud to be the primary design agency for this event since its beginning.

This year, Jr. Graphic Designer Manfred Westreicher imagined the concept of “Pigcasso” and helped bring it to life on race day. He, with the help of our design team, created the Pigcasso logo seen on every official Flying Pig t-shirt, medal, banner and poster. MKTG INC also developed team shirts for our neighborhood client, Procter & Gamble.

This year’s pig runners were able to experience the artistry of the history of the Flying Pig on their 26.2-mile journey through various chalk art on the street and wall art murals at every mile. As Cincinnati is becoming more cultured in the arts, Pigcasso was a great tie for both the city’s artistic community and its renowned marathon.

As a first-time half marathoner & “flying pig” myself, it was exciting to see our hard work come to life through a runner’s perspective. Every art piece, Pigcasso and MKTG INC sign brought a little smile to my face through my struggles and helped get me to that finish swine! And yes, it is called the finish SWINE.

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Are you a Nueva Latina?

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NuevaLatina

Cincinnati may not seem like the cultural hub of the universe – but we do some pretty cool work for Orgullosa – a US Hispanic community for women driven by Proctor & Gamble.

Orgullosa just launched their Nueva Latina campaign. It’s a new initiative that celebrates the cultural pride and undeniable bond that Latinas share by inspiring women from across the country to reveal what it means to be a Nueva Latina.

They kicked it all off with an event in NYC attended by the likes of Roselyn Sanchez from Lifetime’s Devious Maids and Lala Anthony of MTV DJ fame. There were amazing performances of their Nueva Latina Monologues, which were written specifically for Orgullosa.

MKTG INC will be taking these monologues into the digital stratosphere by creating content for Orgullosa.com [http://orgullosa.com/nuevalatina] and attracting new US Hispanic women to their community and encouraging them to share their stories of being a Nueva Latina.

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¿Cómo Se Dice “Winning”?

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P&G Charmin Addy

The MKTG INC Cincinnati office added another silver ADDY to its collection at the local ADDY Awards hosted by the American Advertising Federation on February 22.

Bilingual Copywriter Extraordinaire Belinda Chavez-Imwalle and Fancy-Pants Digital Art Director Julie Wilson were the creative cojones behind the Charmin Basic campaign—the first community-based social media campaign for US Hispanic  (USH) consumers at P&G. The custom offline component claimed the silver ADDY in the Direct Marketing, 3D Mailer category.

“This was such a fun, disruptive piece and it’s great to see this Orgullosa team’s work recognized. It is just one example of the fantastic work they have been doing to help truly grow and delight the Orgullosa community,” said V.P. of Creative Paulette Yarosz.

On the outside, the winning piece posed the question “¿Ya no aguantas?,” which roughly translates in English to “Can’t stand it/hold it any longer?” On the inside, it touted the high quality and low cost of Charmin Basic toilet paper, housed a FREE roll of the product and expanded to reveal three coupons and additional messaging. The pink and orange custom mailer was delivered to the doorsteps of 20,000 members of Orgullosa.com, P&G’s online word-of-mouth community for Latinas living in the U.S.

The mailer was only one piece of an integrated effort that included an online microsite with product information and reviews. The site garnered 3,929 reviews and saw a 97% increase in posts about Charmin Basic, helping the brand build buzz with USH consumers.

The MKTG INC team has helped the Orgullosa community grow to more than 110,000 members (from 3,600 members one year ago) and 650,000 likes on Facebook.

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The Flying Pig Marathon

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FlyingPigMarathonPhoto Credit: www.facebook.com/flyingpigmarathon

If you’ve ever been to a marathon, you know how much fun they are to watch. The sounds are deafening, the excitement is contagious and the support is undeniable. Not only will you see people doggedly pursuing a life goal, you’ll see thousands of people lining the streets to cheer them on.  You’ll read signs like, “Beer at the next stop!,” “Think of the Pancakes!” and “Nice Butt!”

On May 5th, I’ll be lacing up my sneaks for my very first half-marathon: The Flying Pig Marathon. Like many other runners, my thoughts will be with the city of Boston as I cross the finish line, or in this case, the ‘finish swine.’*

My first race was a 5K named “Run Like Hell,” which took place at night with costumed runners. Needless to say, it was a lot of fun. As I neared the home stretch, suddenly I saw it…the finish line. Much to my surprise, I had run 3.1 miles without stopping, which was a first for me.

After the race, I called my sister (an experienced runner herself) to share my excitement about reaching the finish line. Her response? “That feeling never goes away, no matter how many races.” It turns out she was right. It hasn’t gone away.  In fact, it builds with every race.

The thing I love most about running is that you compete against yourself.  Sure, there are thousands of people around you, but they can’t make you run faster. They can’t make up for a skipped training day or a tightening muscle in your leg.  That’s what makes finishing so fulfilling. Those other runners are not the competition…they are your teammates, your compatriots, your friends; and while victory tastes sweet to each individual, when we finish, we do it together.

We are a family of runners.

*In the aftermath of the Boston Marathon tragedy, the Flying Pig Marathon will purchase and make available at their event blue wristbands inscribed with “Boston Strong.” Participants can purchase the bands for whatever amount they would like to give as a donation to One Fund Boston. All of the money will be sent directly to One Fund Boston at the conclusion of each race weekend.

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Written by khoran
khoran

April 29th, 2013 at 4:17 pm

Mayan Apocalypse 2012: Cincinnati Transmission

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mayanPhoto Credit: thepsychologicalblog.blogspot.com

While the rest of the world cowers in fear, puts off holiday shopping and stocks up on wine, the MKTG INC Cincy office is not worried since, according to someone who may be Mark Twain, everything comes to Cincinnati 20 years later…

So have fun with that whole End-of-the-World, thing…we’re gonna have another glass of Egg Nog and unwrap our gifts.

And if any of you apocalypse refugees need something to do…we’ll still be hiring (at least, in the in the Queen City.)

Happy Holidays!

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Written by khoran
khoran

December 21st, 2012 at 8:39 pm

Green room with a view

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Cinci

The Cincinnati office relocated to downtown Cincinnati this week from the Evendale building they’d occupied for the last 20 years.

The new, nearly 9,000-square-foot space is located on the fifth floor of The Edge building at 310 Culvert Street. Employees work in a mix of glass-fronted offices and “pods” and share an expansive view that overlooks the Ohio River.

The new digs started as a concrete shell and have transformed into an eco-friendly industrial showcase, under the professional guidance of Space Planner Denis L. Back and Architectural Designer William Arthur, as well as MKTGINC team leaders Paulette Moran and Tina Hudson.

Where possible, repurposed and renewable resources are incorporated into the design, including bamboo and other flooring materials, low-voltage and LED light bulbs (Light Emitting Diodes), skylights, faucets with tankless water heaters, appliances with the highest rating for energy efficiency, and desks crafted from the reclaimed front doors of historic homes.

Employees should also have a more eco-friendly commute when they call on clients. Two of the branch’s largest local clients, Chiquita and Procter & Gamble, are just a couple of blocks away.

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Written by Admin
Admin

December 16th, 2010 at 6:18 pm

Tooting Our Own Cans

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VIFCClogo2
For the last three years, Cincinnati MKTG employees have celebrated the holidays with our neighbors in need. This year, the 21 employees donated 10 large boxes of canned goods, household staples and personal care items to Valley Interfaith Food & Clothing Center (VIFCC) in Wyoming, Ohio, less than a mile and a half from the MKTG offices.

Administrative Coordinator Arnie Witt delivered the goods, where they were immediately placed in the pantry for distribution to waiting customers. The office’s philanthropy is particularly important to Witt, as her community came together when a fire claimed all her family’s possessions—except for the nightgowns and t-shirts they were wearing—around the holidays when she was 5 years old.

“To me, it wasn’t even a traumatic experience because of the generosity neighbors and strangers showed us. I remember that every season and try to give back.”

The Cincinnati office continues the giving tradition for Christmas, by gifting a toy and clothing item/outfit to 21 community children through VIFCC.

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