Archive for the ‘Ciroc’ tag

CÎROC at Coachella

with one comment

Screen Shot 2016-04-25 at 11.31.07 AM
In celebration of their affinity for entertainment and fashion, CÎROC Vodka and MKTG teamed up with Revolve to bring Coachella’s most exclusive guests the hottest (literally and figuratively) desert oasis party: Revolve in the Desert. Aimed at engaging fashion influencers, celebrities, and luxury consumers, the VIP activation married custom cocktail experiences from CÎROC and Baileys with intimately curated lounge spaces, premium gifting and live performances. Over 3,000 guests attended across the two day event, with special appearances from ASAP Rocky, Kendrick Lamar, Russell Simmons, Tyler The Creator, Dani Song, Chiara Ferragni, Emily Ratajkowski, and Camilla Coehlo among others.

Check out the photos below!

Share Button

CÎROC Rocks Vegas and Miami

with one comment

 

In partnership with SBE Hotels, MKTG ideated and managed custom footprints at SLS hotel properties for CÎROC in Las Vegas and Miami Beach inspired by St. Tropez summer aesthetic and lifestyle. Aimed at engaging with the aspirational luxury consumer, these poolside activations featured branded spatial elements, VIP gifting and custom sampling mechanics executed thoughout the month of July. Over 5,000 consumers sampled with special appearances by MSTRKRFT, Matisyahu, and New World Punx. 

 

Share Button

Written by Paige McConney
Paige McConney

August 25th, 2015 at 4:49 pm

CIROC’s Hollywood Nights

without comments

CIROC2

To kick off Grammys weekend and salute three-time nominee Robin Thicke, CIROC – along with CBS Radio, LA Confidential, and the Grammy Museum – hosted an energetic party at the Conga Room in downtown LA. The exclusive crowd of industry moguls, celebrities and socialites was treated to specialty premium vodka cocktails in the customized CIROC lounge.

For CIROC’s VIP guests, the festivities continued throughout the weekend, where they were treated to a private tour of the Grammy Museum followed by an intimate acoustic show by Imagine Dragons – who went onto win a Grammy Award the following evening for Best Rock Performance.

CIROC

The 56th Grammy Awards, arguably the biggest night in American music, was held on Sunday, January 26th.  The reigning couple of the contemporary music scene, Jay-Z and Beyoncé, opened this spectacular live show with a steamy rendition of Drunk In Love.  This three-hour show at the Staples Center continued with an ensemble of quirky collaborations and outlandish performances from the biggest names in music, including Daft Punk & Stevie Wonder, Taylor Swift, Lorde, Kendrick Lamar & Imagine Dragons … even Paul McCartney & Ringo Starr reunited after being honored with a Grammy Lifetime Achievement Award.

Share Button

What Happened In Vegas Didn’t Stay In Vegas

without comments

CirocLatinGrammys

The 14th Annual Latin Grammy Awards is the most coveted and prestigious awards show in Latin Music. November 21st 2013 saw the crème de la crème of the Latin music scene flock to Las Vegas for an unforgettable celebration.

CIROC joined the party this year with its inaugural event sponsorship. To highlight its presence and capture the spirit of the Latin community, the brand called upon MKTG INC to activate a series of ancillary events.

First up, MKTG INC designed and produced CIROC’s official after-party for the ‘Person Of The Year’ tribute gala, which honored Spanish superstar Miguel Bose.  Overlooking the bright lights of the strip, this event took place at Mix on the 64th floor of the Mandalay Bay Hotel. MKTG INC transformed this space into a futuristic setting, complete with space-aged dancers, live DJs and a spectacular customized DJ booth and LED backdrop that looked like something out of the Starship Enterprise.  VIPs, celebrities, influencers and guests of CIROC were also treated to the mixology skills and cocktail experience of two of the world’s best bartenders – Mario Seijo and David Rios.

The following night at the official Latin Grammy after party, MKTG INC created an exclusive “celebrity lounge” for CIROC that included a red carpet arrivals area and a dedicated interview platform for E! Latin America, CIROC’s exclusive media partner. Once again, Mario Seijo and David Rios were on hand to treat guests to a collection of cocktails that highlighted the premium vodka’s fresh and distinctive flavor.

In addition to hosting these outstanding events, CIROC gifted custom engraved bottles of CIROC to celebrities and VIPs via the Latin Grammys gifting suite.

These incredible experiences left a lasting impression on all who were lucky enough to attend; and for those that didn’t, you can rest assure that ‘what happened in Vegas didn’t stay in Vegas’ thanks to Twitter, Instagram and Facebook. #CirocLatinGrammys

Written by: Tom Rutherford

Share Button