Archive for the ‘Client’ tag

What’s In Your Wallet, Adam?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of  Adam Schiff, Account Director, in MKTG INC’s New York City office.

New Jersey’s official state slogan is, “come see for yourself.” 
They actually changed the advertising slogan after this card was created, but we’ll just go with it.

But ask a garden state native like Adam and he’ll tell you It should be, “we don’t pump our gas we pump our fists.” 
One of these statements is not entirely true. The gas pumping and fist pumping definitely hold up but everyone automatically assumes I’m a “Jersey guy” right off the bat. Here’s a little secret. I was actually born in Maryland. Guess it’s not a so much of a secret now…

An acknowledgement of both the state’s whack-job gas policies and a celebration of the passion of the jersey people. 
It’s pretty interesting that only two states in the country still don’t allow you to pump your own gas. How come no one ever hates on Oregon?

Whether he’s rocking out to the boss or giving a hearty first pump when he helps a client reach their objective, it’s all done with a native son’s enthusiasm. And that’s something you’ll have to come see for yourself.
I grew up just a few miles from where the Boss grew up, my first CD (that’s a compact disc for all you kiddies) was a Springsteen album, I’ve seen the band over a dozen times and my father’s name is Bruce. Some people just don’t get the obsession. I guess it’s a Jersey thing.

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NetSuite SuiteWorld: The #1 Cloud ERP Event

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At MKTG INC, whether it’s a B-to-C campaign, or B-to-B ,we craft our event strategy with our client’s target audience at the center:

-What are their passion points?

-How can we engage with them prior, during and following an event?

-How do we build something that is special, sharable and unforgettable and ultimately build an allegiance between the target and our client’s brand, products and/or services.

That strategy came to life for cloud software giant NetSuite’s 5th Annual SuiteWorld Conference in San Jose, California. From May 4th-May 7th, the streets of San Jose were packed with thousands of people attending SuiteWorld, heralded as the #1 Cloud ERP Event of the year.

As NetSuite’s experiential marketing partner, we led the creative execution for the entire conference, as well as the production and creative delivery of three ancillary events throughout the week.

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In addition to producing over 35,000 pieces of signage and collateral, MKTG INC set-up a mind-blowing alternative to the typical conference, as attendees found themselves floating through competitive games of air hockey and listening to the SuiteTunes in between totally stimulating breakout sessions and keynotes, finishing off their week of working by celebrating at SuiteFest with the upcoming Rock ‘n’ Roll goddess, Dorothy, infamous Norwegian duo Nico & Vinz and indie electro band, Capital Cities.

From the grand façade welcoming this year’s attendees, the Nav Centers guiding the way, and the Pedicabs offering a friendly ride home, the ooo’s and ahh’s over the look and feel were familiar coos being heard from both near and far.

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