Archive for the ‘Clinique Fresh Faces Tour’ tag

CLINIQUE GETS FRESH

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clinique fresh faces

After an extremely successful inaugural tour, including an Ex Award win (Best Mobile Marketing Program- Consumer) Clinique Fresh Faces tour hit the road again with a fresh take for year two.

The 2010 tour kicked off on September 14th at Boston University and ended November 9th at USC in Los Angeles.  The tour was 23 total event days – two promotional days on campus and one weekend mall visit to retail partner, Nordstrom.

Guests were treated to a makeup / skincare consultation, hair touch-up, photo shoot and entertainment including live DJ, blogging and multimedia. Need to own your new look? Clinique products were available for purchase via online shopping on-site or directly at Nordstrom for instant gratification.

Clinique Fresh Faces 2010 combined brains and beauty, offering a “Clinique Fresh Faces Internship contest.” One winner had the chance to win a paid summer internship at Clinique.  Guests were also offered the opportunity to attend on-site discussions featuring professionals from the fashion and beauty industry in a panel forum. The response was overwhelming with young ladies lining up, resumes in hand, for a chance to speak with Eva Chen – Fashion and Beauty Director at Teen Vogue, CeCe Coffin- Vice President Global Communications at Clinique, Melissa Magsaysa –Style Writer and Editor for the Los Angeles Times, among others.

Why? Because being a Fresh Face isn’t only about exterior beauty. It’s about sharing your fresh perspective and ideas in the world of fashion and beauty.

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Written by Admin
Admin

December 6th, 2010 at 12:09 pm

And now for an eensy bit of self promotion

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Clinique Fresh Faces Kicks Off In Union Square

Clinique Fresh Faces Tour 2009 Kicks Off In Union Square, NYC

Clinique and Teen Vogue Bring Young Women to Beauty Tour, Send Them Online
Taylor Momsen Cuts the Ribbon for the Clinique Fresh Faces Tour 2009 Kickoff

Taylor Momsen Cuts the Ribbon for the Clinique Fresh Faces Tour 2009 Kickoff

Clinique and Teen Vogue sought out their shared target audience this fall with a college tour that spanned 10 markets—including Los Angeles, New York, and Orlando—and gave young women the chance to emulate the brands’ respective images by sitting for makeup styling and a professional photography session.

The nearly two-month event series required the creation of a mobile beauty studio, designed and produced by Mktg. But to get extra life out of the Fresh Faces initiative, the brands wanted a compelling online tie-in that would keep the event on participants’ minds long after it ended.   Full Story

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Written by Francesca Gangitano
Francesca Gangitano

December 15th, 2009 at 12:12 pm