Archive for the ‘Cocktails’ tag

Speed Rack Takes On Cancer Research

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Over the course of the last few years, the mixology industry has raised (and dominated) the bar to stand at the forefront of the service industry. Bartenders all over the country are rising to the occasion and proving that passion (and getting their elbows dirty from time to time) are the two main ingredients that drive the craft that inspires them each and every day. Visit a cocktail bar in your town and take a moment to notice how much thought, care, and time goes into the drink sitting in front of you. Read up on the bartending competitions that tour across the country, spreading education and affording bartenders the opportunity to elevate their game (World Class, anyone?). Recognize the efforts that are being made to not only shed light on the mixology industry, but also to spread awareness on charitable causes near and dear to the craft.

Here’s where Speed Rack comes in.

Founded in 2011, Ivy Mix and Lynnette Marrero teamed up to create an all-female bartending competition that honors women in the spirit industry while raising money for breast cancer research, education and prevention. Spanning across 8 different cities, the organizers, competitors, and volunteers involved with Speed Rack are some of the industry’s best and brightest in the country, donating their time and talent to a double-edged cause that promotes female bartenders and puts 100% of event proceeds towards breast cancer. And if that’s not enough of a reason to learn more, do yourselves a favor and check out what these competitors are bringing to the table.

Article by: Kristina Cappuccilli
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Written by The Wolf
The Wolf

May 10th, 2016 at 2:02 pm

CÎROC at Coachella

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In celebration of their affinity for entertainment and fashion, CÎROC Vodka and MKTG teamed up with Revolve to bring Coachella’s most exclusive guests the hottest (literally and figuratively) desert oasis party: Revolve in the Desert. Aimed at engaging fashion influencers, celebrities, and luxury consumers, the VIP activation married custom cocktail experiences from CÎROC and Baileys with intimately curated lounge spaces, premium gifting and live performances. Over 3,000 guests attended across the two day event, with special appearances from ASAP Rocky, Kendrick Lamar, Russell Simmons, Tyler The Creator, Dani Song, Chiara Ferragni, Emily Ratajkowski, and Camilla Coehlo among others.

Check out the photos below!

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Smirnoff Rendezvous: EDC Las Vegas

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The world’s largest vodka brand continued their efforts to shun the pretentious vibes that has consumed the vodka category and be the brand leading the way for social inclusivity. Continuing of the momentum from their “Exclusively for Everybody” campaign launch, a massive EDM partnership with Live Nation tied the knot with what is one of the least pretentious communities. Smirnoff and MKTG Inc. did not waste any time and created the Rendezvous meet-up spot consumer experience seeking to build authentic relationships with Millennials by genuinely enhancing their festival experience. First up on the schedule, the Super Bowl of EDM festivals…

400,000+ dance music fans from all across the world gathered at the Las Vegas Motor Speedway in June to dance from dusk till dawn at the Electric Daisy Carnival. Insomniac’s annual flagship event has grown into the western hemisphere’s largest EDM festival and this year’s event featured eight brand new stages that were curated specifically to offer different sounds from 150 Top DJs from across the world including: Hardwell, Above & Beyond, Bassnectar and many more. 

The Rendezvous’ was the perfect place to Refresh, Recharge & Reunite for all 21+ ravers, which made waiting for your tardy friends much more enjoyable. Refresh stations and charging pods let guests clean up and charge their phones while they sipped on custom EDC themed cocktails. Custom designed red bandanas were given out to guests and professional body artists enhanced looks with UV owl art. The shuffle stage gave fans a large platform to show off their moves which were projected to thousands of folks walking the Rainbow Road strip on LED screens outside the entrance. When everyone’s crew finally made it to the meet-up spot, a group photo in front of the Smirnoff daisy filled eyebrow and red cup art installation was a must before heading back out into the Madness. After 3 nights filled with fuzzy boots, fireworks and desert sunrises the kickoff to a busy year filled with 20+ major EDM music festivals was well underway.

Keep an eye out at your next EDM festival for the Smirnoff Rendezvous and have your crew meet-up with us there.

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Written by The Wolf
The Wolf

September 11th, 2015 at 10:16 am