Archive for the ‘Cocktails’ tag

A Toast To Summer…With Some Diageo Brand Cocktails!

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Photos courtesy of Diageo.

Photos courtesy of Diageo.

Are you in need of some showstopping cocktails to make your Labor Day BBQ Instagram-worthy? Thanks to Smirnoff and Crown Royal, we’re keeping the pool party going with some inventive tipples born out of this summer’s #DiageoGames from Diageo’s Tales of the Cocktail event. It’s not too late to be patriotic (and a bit retro) with some red, white and blue popsicles infused with Smirnoff vodka. Smirnoff partnered with the Pop Parlour in Orlando to create these tasty treats that will take you back to your childhood, with a kick.

You’ll need some popsicle sticks and plastic cups to start.

Then combine:

Red layer: 1/2 ounce Smirnoff vodka with 1/2 ounce grenadine 

White layer: 1/2 ounce Smirnoff vodka and 1/2 ounce lemon juice, 1/4 ounce lime juice, and 1 tablespoon evaporated cane juice 

Blue layer: 1/2 ounce Smirnoff vodka and 1/2 ounce blue raspberry syrup

Throw in the freezer and enjoy when frozen!

Or, if you’re loving the days getting shorter and craving a cozy hot chocolate, why not make a cold version and spike it with Crown Royal whiskey… and go mile high with the toppings?!

For more cocktail inspiration, head over to Smirnoff and Crown Royal to keep the summer festivities going into September!

 

Contributed by the MKTG Diageo team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 30th, 2016 at 12:10 pm

Speed Rack Takes On Cancer Research

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Over the course of the last few years, the mixology industry has raised (and dominated) the bar to stand at the forefront of the service industry. Bartenders all over the country are rising to the occasion and proving that passion (and getting their elbows dirty from time to time) are the two main ingredients that drive the craft that inspires them each and every day. Visit a cocktail bar in your town and take a moment to notice how much thought, care, and time goes into the drink sitting in front of you. Read up on the bartending competitions that tour across the country, spreading education and affording bartenders the opportunity to elevate their game (World Class, anyone?). Recognize the efforts that are being made to not only shed light on the mixology industry, but also to spread awareness on charitable causes near and dear to the craft.

Here’s where Speed Rack comes in.

Founded in 2011, Ivy Mix and Lynnette Marrero teamed up to create an all-female bartending competition that honors women in the spirit industry while raising money for breast cancer research, education and prevention. Spanning across 8 different cities, the organizers, competitors, and volunteers involved with Speed Rack are some of the industry’s best and brightest in the country, donating their time and talent to a double-edged cause that promotes female bartenders and puts 100% of event proceeds towards breast cancer. And if that’s not enough of a reason to learn more, do yourselves a favor and check out what these competitors are bringing to the table.

Article by: Kristina Cappuccilli
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Written by Paige McConney
Paige McConney

May 10th, 2016 at 2:02 pm

CÎROC at Coachella

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Screen Shot 2016-04-25 at 11.31.07 AM
In celebration of their affinity for entertainment and fashion, CÎROC Vodka and MKTG teamed up with Revolve to bring Coachella’s most exclusive guests the hottest (literally and figuratively) desert oasis party: Revolve in the Desert. Aimed at engaging fashion influencers, celebrities, and luxury consumers, the VIP activation married custom cocktail experiences from CÎROC and Baileys with intimately curated lounge spaces, premium gifting and live performances. Over 3,000 guests attended across the two day event, with special appearances from ASAP Rocky, Kendrick Lamar, Russell Simmons, Tyler The Creator, Dani Song, Chiara Ferragni, Emily Ratajkowski, and Camilla Coehlo among others.

Check out the photos below!

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Smirnoff Rendezvous: EDC Las Vegas

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The world’s largest vodka brand continued their efforts to shun the pretentious vibes that has consumed the vodka category and be the brand leading the way for social inclusivity. Continuing of the momentum from their “Exclusively for Everybody” campaign launch, a massive EDM partnership with Live Nation tied the knot with what is one of the least pretentious communities. Smirnoff and MKTG Inc. did not waste any time and created the Rendezvous meet-up spot consumer experience seeking to build authentic relationships with Millennials by genuinely enhancing their festival experience. First up on the schedule, the Super Bowl of EDM festivals…

400,000+ dance music fans from all across the world gathered at the Las Vegas Motor Speedway in June to dance from dusk till dawn at the Electric Daisy Carnival. Insomniac’s annual flagship event has grown into the western hemisphere’s largest EDM festival and this year’s event featured eight brand new stages that were curated specifically to offer different sounds from 150 Top DJs from across the world including: Hardwell, Above & Beyond, Bassnectar and many more. 

The Rendezvous’ was the perfect place to Refresh, Recharge & Reunite for all 21+ ravers, which made waiting for your tardy friends much more enjoyable. Refresh stations and charging pods let guests clean up and charge their phones while they sipped on custom EDC themed cocktails. Custom designed red bandanas were given out to guests and professional body artists enhanced looks with UV owl art. The shuffle stage gave fans a large platform to show off their moves which were projected to thousands of folks walking the Rainbow Road strip on LED screens outside the entrance. When everyone’s crew finally made it to the meet-up spot, a group photo in front of the Smirnoff daisy filled eyebrow and red cup art installation was a must before heading back out into the Madness. After 3 nights filled with fuzzy boots, fireworks and desert sunrises the kickoff to a busy year filled with 20+ major EDM music festivals was well underway.

Keep an eye out at your next EDM festival for the Smirnoff Rendezvous and have your crew meet-up with us there.

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Written by Paige McConney
Paige McConney

September 11th, 2015 at 10:16 am

Don Julio Shakes Things Up at FOOD & WINE Classic in Aspen

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001__MG_2061In honor of founder, Don Julio González, and his passionate pursuit to craft the world’s finest luxury tequila, Tequila Don Julio has introduced a vintage fleet of pickup trucks from the 1942-era that represent his unparalleled spirit and legacy. Each truck comes with a high tech cocktail tap system (installed by the Airstream Speakeasy team) that can serve crafted cocktails at a high volume for large-scale events. This single tower, dual tap nitrogen system features 25 gallons worth of cocktail storage that ensures speed of service at the perfect temperature.

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This “Craft on Draft” system came in handy at several culinary events around the FOOD & WINE Classic in Aspen this year. MKTG INC brought the truck and Denver’s finest mixologists to epicurean celebrations such as Heritage Fire: a gathering of 50+ chefs who practiced wood-fired, whole animal cooking techniques over live-fires, Sunday Fun Day: an industry only day consisting of beef and eggs, white water rafting and a 200 2-pound lobster feed, and the annual Last Man Standing Party: a fete not to miss at the scenic mountain top park overlooking Aspen.

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The trucks will be based in New York, Chicago, Dallas, Houston, San Francisco and Los Angeles. Whether you’re enjoying delicious food at a culinary festival or taking in the sounds at the summer’s hottest music festivals, be sure to keep your eyes peeled since the trucks will serve innovative seasonal drinks to enjoy at any occasion.

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Meet Your Maker in Texas

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This year’s Austin Food + Wine Festival offered more than just a yellow rose of Texas; JW Marriott, as an official sponsor of the event, presented a bold-name lineup of wine and spirit makers to host tasting sessions in their warmly intimate “Meet the Maker” space. The wine and spirits makers included Tito Beveridge from Tito’s Vodka, Nate Weis from Silver Oak & Twomey Cellars, Daniel Barnes from Treaty Oak Distilling, Renee Airy from Duckhorn Vineyards, and David Page from Tequila Herradura. In between tasting sessions, mixologist, JW Marriott partner and Tippling Bros. co-founder Tad Carducci served up specialty cocktails to highlight some of the brands from the tasting sessions.

During the festival, more than 3000 festival-goers stopped by the “Meet the Maker” tent, including chefs Tim Love, Richard Blais, Jenn Louis, Ken Oringer and Steve McHugh.
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Johnnie Walker: Keep Disrupting

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Disrupt SF
These days when people hear “TechCrunch Disrupt,” they immediately think of the Startup Battlefield scenes from HBO’s Silicon Valley. The HBO version, though, is a parody — the headline speakers at the real Disrupt are not startups, they’re CEOs like Salesforce’s Marc Benioff, Yahoo’s Marissa Mayer, Tinder’s Sean Rad and Mark Cuban.

This year Johnnie Walker joined this formidable lineup of innovators by bringing its innovative whisky portfolio to Startup Alley. Disrupt marks the first stop on the Tier 2 House of Walker tour, which brings elements of the larger experiential tour into pre-existing consumer events. The House of Walker tour has been running since 2005 and offers consumers a multi-sensory cocktail and mentorship experience through the different variants of Johnnie Walker.

At Disrupt, MKTG INC produced a booth featuring a bespoke cocktail bar serving Johnnie Walker Red label, Black Label and Double Black cocktails to startups and investors looking to take a break from the craziness. Stephen Wilson, National Master of Whisky, took consumers through an in-depth tasting of Johnnie Walker Black and Double Black. Johnnie Walker partnered with 3D printer Makerbot to create a “Keep Walking” award, given to the startup that best encompassed Johnnie Walker’s pioneering and forward-thinking spirit.

Huan Ho and Dan Ellis of Rallyteam walked away with the “Keep Walking” award. Rallyteam is an employee empowerment platform that helps employees find interesting internal opportunities that fit their skill set. Ho and Ellis received a 3D printed Keep Walking award, an engraved Johnnie Walker Blue bottle, and a complimentary 20-person private Johnnie Walker tasting.

After three exhausting days of pitching and networking, entrepreneurs left Pier 48 one step closer to making their dream a reality.

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Sweet to Savory: A shift in American Cocktail Culture

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savory_cocktail_harticlePhoto Credit: Charles Masters

While America has a long cocktail culture to be proud of, they have also long battled with a reputation for overly sweet drinks. The British, The Aussie (mine included) and European palates have often commented on the cloying drinks in the US.

So it’s with great interest and anticipation that I’ve watched the groundswell behind Savory Cocktails. It started a few years ago with a move back to the classics. Manhattans, Old Fashioneds and other boozy concoctions became an everyday call.

Cocktails are rapidly becoming more nuanced as old recipes and techniques are uncovered; they are moving away from sugar and becoming more balanced.  Balance is not a science, but basic parameters apply – not too sweet, not too sour, and not too hot from the alcohol.

Recently I’ve noticed vinegar popping up on cocktail menus across the city. Saxon & Parole, Peels and Frankies 570 all offer vinegar spiked drinks. Non-alcoholic versions are also showing their head, notably at Pok Pok Wing on the Lower East Side who offer a range of delicious Thai fruit vinegars topped with Soda.

Vinegar is popular for a couple of reasons – the acid lengthens and enhances the flavors of the cocktail while balancing out the sweetness. It’s cost effective as you use so little and its stable; it’ll never really go off and doesn’t need to be freshly produced each day.

When you see vinegar drink pop up on a menu at your local bar, try it – your palate might just like it.

RECIPE: Honey Som Fizz

1.5 oz. Bulleit Bourbon

.5 oz. Som (Pok Pok Honey)

.75 oz. lemon juice

.25 oz. gum syrup

Shake all ingredients with ice. Pour into old-fashioned glass on rocks and top with soda water

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Written by clyon
clyon

May 30th, 2012 at 1:42 pm