Archive for the ‘Communications’ tag
As part of Dentsu Aegis Network’s global commitment to fostering gender diversity and supporting female leaders across its businesses, the network hosts a quarterly speaker series dedicated to discussing the opportunities and challenges of female talent. The first edition was hosted at the new US headquarters of the Dentsu Aegis Network in New York’s trendy TriBeCa neighborhood and featured Elise Mitchell, founder and CEO of global communications agency Mitchell Communications. Approximately 75 people from across the company (including at least 15 MKTGers) spent the evening networking, celebrating women in leadership, and hearing Elise’s amazing story of entrepreneurship and growth.
Elise shared key lessons from her recently released book, Leading Through The Turn, and was later joined by Rob Horler, CEO DAN US, for a Q&A with the audience. Was an awesome night and is an even more awesome read. Grab your copy today!
For more photos from the event, check out Mitchell’s Facebook page.
For this month’s Guest Column, we sat down with Stephanie Rudnick, MKTG INC’s new SVP, Marketing Communications. An almost 20-year industry veteran, Stephanie shares her thoughts and expertise on the world of PR and experiential marketing, MKTG and the best advice she’s ever received.
What will your role be here at MKTG INC?
I’ll be developing and managing all aspects of the company’s communication strategy and practice, including media and industry relations, external communications and brand management.
What’s the best advice you’ve ever received?
“Carpe diem” – Live each day as if it were your last. It’s something I’ve lived by since learning about it in elementary school from my favorite English teacher.
How did you get into PR?
When I decided on my major, it was WAY before PR was as widely understood as it is today. I spent a lot of time working with non-profits in high school in Chicago and loved when the media would come to our events and publicize our causes. When I learned that I could study journalism with a PR focus, it just felt right. I went to college at USC in Los Angeles because I wanted to study in a major city where my teachers were working professionals in my field, but also because the location would offer me access to a wide array of internships. I was lucky enough to have internships every semester – from beauty to music to technology to entertainment and celebrity publicity – which helped expose me to how different PR can be depending on the client. Since then, I’ve done pretty much every kind of PR across a ton of verticals, both agency and in-house. Now that I’m older, one of my favorite things is to mentor young people who are interested learning how to navigate the business and continue to help them along throughout their careers.
What publications or websites do you find most relevant to your career?
It’s part of my job to read, read, read and do my best to stay on top of what’s going on in our industry and in general. So, I start my day with a scan of Twitter, which helps me get a handle quickly on the news of the day. Then, first thing at work, I go old-school and get my hands dirty tearing through the New York Times and the Wall Street Journal. I also read the hard copy of the Sports Business Journal and the SBJ’s three daily e-newsletters, as well as MediaPost, EM, Adweek and AdAge. The list goes on and on.
What are some of your favorite work experiences?
I’m so grateful that my job has afforded me so many amazing experiences. I’ve been able to travel around the globe, working, and experiencing working in other cultures. One of the craziest experiences was in Beijing, when just hours before a press conference I was organizing, a friend tipped me off that if I wanted the media to actually publish/broadcast something, I had to give them a gift and CASH. For real. That was fun to have to explain to finance why the company owed me thousands of CNYs in cash and for T-shirts from the hotel gift shop! I also have to share that one of my all-time favorite nights at work was in 2012 at the NFL Draft when my client, Andrew Luck, was drafted first. It was so crazy and exciting and anxiety-inducing being backstage with Andrew and his family and all of the other draftees and their families, waiting for “the call” from the teams. Not sure that will ever happen again, unless my son decides that’s the route he wants to take…urgh.
Who have been your favorite clients?
That’s a hard one but I would say that working with the totally courageous and amazing NBA center Jason Collins was a highlight of my career.
What are your favorite apps?
Amazon, Uber, Starbucks, SportsCenter, Swarm, American Airlines, Diapers.com, Fitbit, WeatherBug, WhatsApp, FlightTracker, OpenTable, Seamless, Timehop and Tile.
What are three things you can’t travel without?
Earplugs, a flat-iron and my Philips Sonicare toothbrush
When not at the office, where are we most likely to find you? (Not that we’ll be looking, of course.)
At home in Battery Park or running around downtown Manhattan with my husband Duncan, and kids Charlie (2 1/2) and Matilda (5 months). And probably reading.
Charlie Horsey, Chairman and CEO, announced today that the company has added key staff positions in the company’s Chicago and New York offices.
Scott Malaga joined the Chicago office as Senior Vice President of Business Development. In his new role, he will lead the company’s Midwest business development efforts and provide sponsorship consultation for clients. Malaga has more than 15 years of experience in sales and sports marketing, with previous positions including Senior Vice President of Strategic Partnerships for Intersport and Vice President of Corporate Partnerships with the Chicago Fire. Prior to that, he spent more than a decade selling and managing college sports media and activation.
Malaga received his undergraduate degree from Cornell University, where he was a first team All-Ivy running back and was inducted into the Cornell Athletic Hall of Fame in 1999. He received his Masters Degree in Sports Administration from Ohio University. He and his wife live in Elmhurst, IL.
Also new to the Chicago office is Ryan Carter, who joined the MKTG INC team as Vice President, Client Service. In his new role, he will manage relationships with brand partnerships in the Midwest and beyond. He has more than 15 years of experience in creating unique consumer engagements for some of the world’s most recognized brands.
Most recently, Ryan worked on Nike’s Central Territory Brand Team, where he was responsible for bringing Nike Running to life in a 22-state territory, including marquee events like the Bank of America Chicago Marathon. Ryan also led a cross-functional team that launched Nike+ in 2012. Prior to Nike, Ryan worked in leadership roles at Intersport, DePaul University Athletics and the American Junior Golf Association. Ryan is a graduate of University of North Carolina-Chapel Hill and resides in Oak Park with his wife, Molly, and their two children.
In the New York office, MKTG INC named Katie Kirby to the newly-created Director of Communications position. In that role, she will spearhead the company’s communications and public relations efforts.
Katie brings 15 years of experience to MKTG INC, ranging from grassroots marketing to global brand promotion in sports, spirits and hospitality. Most recently, she managed integrated communications programs at DKC Public Relations in New York. Prior to that, Katie worked at Beam, Inc. in Deerfield, IL, where she oversaw global PR outreach for Beam’s vodka, rum and tequila brands. Katie previously worked as Director of Public Relations for the Chicago White Sox, where she managed PR efforts for the team’s marketing, community relations and sales initiatives, highlighted by the team’s World Series Championship in 2005. Katie serves as the Vice President of Marketing for the Public Relations Society of America (PRSA)’s NY Chapter. She graduated from Ohio University with a degree in Journalism.
“This is an exciting time for MKTG INC, and these new hires reflect our growth and ongoing expansion.” said Horsey. “Coming off of a summer where we executed dynamic programs for partners including Nike, Diageo, NBA, MSNBC, Proctor & Gamble and others, MKTG INC is continuing to deliver exciting, innovative programs to clients in the US and abroad.”