Archive for the ‘Community’ tag

MKTG Atlanta Women’s Leadership Group Hosts Interactive Career Day

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birney

MKTG’s Women’s Leadership Group Atlanta chapter ended their year’s roster of events hosting an inspiring career day with 60 5th grade girls from local Birney Elementary School. MKTG Atlanta has been partnering with Birney for over seven years, conducting reading/math groups, sponsoring their field day and much more.  So, it made perfect sense to host young ladies from the school as part of a final 2016 Women’s Leadership initiative.

The session kicked off with a conversational multimedia presentation exploring MKTG’s work and providing an industry overview. A tour of the office followed, leading up to the day’s final destination- the warehouse. Five interactive stations were set up demonstrating how MKTG activates sponsorships on behalf of our clients. To get a small idea of the fun they had, the girls rotated to each of the following stations experiencing…

Photo ops! The students learned about photo ops while enjoying the Wyndham photo station with a green screen- which printed out their photo.

Prizes! The OtterBox Plinko board was tons of fun as the girls slid a dummy phone through the Plinko board to try to win a prize.

Design production! The girls created their own socks at our heat press station where they selected one of the three designs and watched one of our HQ ladies create their product.

Ring toss! Testing their tossing skills, we had three of the large Wells Fargo horses serve as a ring toss (with hula hoops).

Virtual Reality! This station was by far the most fun. The girls were able to put on a VR headset, plus hand controllers- bringing an office setting to life by trying tasks like making coffee, putting an ink cartridge in a printer, opening filing cabinets, etc.

After a yummy pizza lunch, the girls had tons of comments like “What subjects do you take in school to do this kind of job?”, “I didn’t know jobs like this even existed!” and the most important- “Thanks for a great day!” Returning to Birney with a swag bag full of event premiums from various programs, MKTG’s Women’s Leadership Group was proud to close 2016 sharing such a fun, enlightening experience supporting local youth.

–Contributed by MKTG Atlanta

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Smirnoff House at EDC Orlando: #LoveWins

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smirnoffhouse
It’s been a busy year for MKTG’s Smirnoff team and our client with the success of Smirnoff House, popping up at key EDM festivals throughout the year. This past weekend, the House made its final 2016 appearance at Electric Daisy Carnival, Orlando and it was an extra special event.Smirnoff is a big supporter of the LGBT community, and with this activation being in Orlando, we partnered with Pulse Nightclub, inviting some of their regular DJs to play at the House and be a part of the official lineup. We also had some of the bartenders from Pulse working at the activation and embracing #LoveWins (as beautifully illustrated on the House’s façade).

Even in the rain, the House and garden were packed from start to finish. The reputation of Smirnoff House is definitely getting out there, with it becoming a destination stage that festival attendees specifically seek out.

Check out some more coverage of Smirnoff House at EDC Orlando here and here, and some amazing photos below!


–Contributed by MKTG Smirnoff team 
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Written by Andrea D'Alessandro
Andrea D'Alessandro

November 10th, 2016 at 12:52 pm

MKTG Named to Event Marketer’s It List

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We’re proud to announce that MKTG INC made Event Marketer’s It List of the top 100 event agencies! In the words of Event Marketer:

This year, the Top 100 event agencies collectively represent the best of what this industry has become. The conceptual work is stellar. The strategic expertise is bar none. The digital savvy is exceptional. It’s our strongest list to date, and, just as rigorous and thorough as it was the year we started it—this It List is your bankable guide to the veteran shops and rookie agencies that are leading event marketing today. Of course, making the final picks for each year’s list is no easy task. And this year we had more agencies apply than ever before. Inevitably, a few that once made the list will find that as their businesses have evolved, so too has our need to shine a spotlight on just those shops that are delivering the most experiential expertise.

It’s the most competitive agency community in the industry’s history to be sure. But it’s also one of the most exciting times for brand marketers, who have access to more talent, experience and specializations than ever. We congratulate all of the agencies selected for this year’s It List, and present to you the Top 100 Event Agencies of 2015.

Check out the full MKTG INC write-up here.

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DICK’S Sporting Goods Taps MKTG INC as Agency-of-Record

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dicks BEST

DICK’S Sporting Goods, the largest U.S.-based sporting goods retailer with more than 600 locations has chosen MKTG INC as its Event, Community and Experiential Agency-of-Record. We are tasked with providing strategy, planning, account management, as well as sponsorship activation of the 2015 DICK’S Sporting Goods Pittsburgh Marathon, line-of-business expansion development and ongoing integration and positioning of community marketing managers.

“We have been working with MKTG for well over a year on several projects and have been so impressed with how, from strategy through to execution, they consistently over-deliver,” said Mark Rooks, DICK’S Sporting Goods Vice President of Sports and Community Marketing. “This is a really exciting time at DICK’S as we roll out several sponsorships and consumer and business-facing programs that MKTG will help us bring to market. We could not be more thrilled with our selection.”

“We are so proud of our great success and influence within the retail, sports, entertainment and community-building space over the years and have truly enjoyed working with DICK’S in helping them think differently about their sponsorship and engagement executions,” said Charlie Horsey, CEO, MKTG INC. “DICK’S Sporting Goods is loved by people of all ages, which makes developing strategies, to engage consumers and the DICK’S community so exciting by leveraging both digital tools and live activations that resonate.”

The account will lead by Kevin Collins, GM of MKTG’s Chicago office and the core team will include members form across the agency’s US footprint.

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What’s in Your Wallet, Deb?

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Have you looked at your business card recently? If not you should. MKTG INC’s cards are known for their unique perspective and purpose (the latter being expressly to embarrass their bearer, natch). This column takes a look at the business cards of our coworkers and hears the stories behind them. Here’s the story behind the business card of Deb Friar, SVP, Business Development in MKTG INC’s Cincinnati office.

You won’t meet many people who love both technology AND being a beachcomber, but Deb is not known as a person who typically takes the traditional route.
From retail management (Target) to brand marketing (Pepsi) to technology marketing services biz dev (Catalina) and from Minnesota (the tundra) to Florida (the beach!) – my path has been anything but traditional.

That trait is especially clear in how she helps her clients see beyond traditional marketing to adopt bolder, community-driven programming.
Clients take the safe route by doing what they’ve done before. It’s the role of biz dev to remove the risk associated with trying something new. It takes patience and perseverance to build trust with prospective clients. I’m fortunate to work with the best and brightest in the world of marketing!

Just don’t ever try to bury her in the sand.
I’m like other biz dev folks – we rise to the challenge!

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The Newest Trend in Social Commerce – Cash Mobbing

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How much do your customers love and value you and your brand?
In today’s economy, small businesses are challenged every day for survival, with over 50% of small businesses failing in the first five years.  But satisfied customers have joined a new social commerce trend called cash mobbing that is designed to help small businesses when they need it the most.
Wikipedia defines a cash mob as “a group of people who assemble at a local business to buy items.  The purpose of these mobs is to support both the local businesses and the overall community.”  Cash mobs allow customers to act collectively and help out their favorite local businesses with one-day boosts in revenue that help them stay afloat during these challenging times.
Why would customers do this?  Loyalty.  Businesses that provide customers with great product and excellent customer servicecreate happy customers.And, happy customers are loyal customers who are willing to help you out in times of need regardless of whether any discount is provided.
With small businesses being the lifeblood of the US economy, American Express, the poster child pioneer for social commerce, has jumped on this trend with their “Small Business Saturday” cashmobs.   Cardholders are given a $25 credit when they use the card at small retailers on a specific Saturdays.  While this heightened social consciousness may be a fad born from tough times, the opportunities for other brands (like Groupon) to build on Amex’s initiative could be huge.
Would your customer’s cash mob for you?  If you’re not sure, you may want to check with your most loyal customers to see how they’re feeling about you these days. The success of your business and your brand may soon depend on it.Photo Credit:

international-cash-mob-dayHow much do your customers love and value you and your brand?

In today’s economy, small businesses are challenged every day for survival, with over 50% of small businesses failing in the first five years.  But satisfied customers have joined a new social commerce trend called cash mobbing that is designed to help small businesses when they need it the most.

Wikipedia defines a cash mob as “a group of people who assemble at a local business to buy items.  The purpose of these mobs is to support both the local businesses and the overall community.”  Cash mobs allow customers to act collectively and help out their favorite local businesses with one-day boosts in revenue that help them stay afloat during these challenging times.

Why would customers do this?  Loyalty.  Businesses that provide customers with great product and excellent customer service create happy customers.  And, happy customers are loyal customers who are willing to help you out in times of need regardless of whether any discount is provided.

With small businesses being the lifeblood of the US economy, American Express, the poster child pioneer for social commerce, has jumped on this trend with their “Small Business Saturday” cashmobs.  Cardholders are given a $25 credit when they use the card at small retailers on a specific Saturday.  While this heightened social consciousness may be a fad born from tough times, the opportunities for other brands (like Groupon) to build on AmEx’s initiative could be huge.

Would your customer’s cash mob for you?  If you’re not sure, you may want to check with your most loyal customers to see how they’re feeling about you these days.  The success of your business and your brand may soon depend on it.

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Written by John Mousseau
John Mousseau

July 2nd, 2012 at 7:47 pm