Archive for the ‘Craze’ tag

Pokémon Go & All That: Is Your Live Event Digitally Optimized?

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Photo courtesy of Event Magazine

MKTG UK Managing Director Michael Brown pens his views on the Pokémon Go craze and digitally optimized live events.  He explores what a new experiential agency should look like if it set up business right now.

Head to Event Magazine for the article here

 

Article by: Michael Brown for Event Magazine

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Written by Andrea D'Alessandro
Andrea D'Alessandro

September 12th, 2016 at 4:54 pm