Archive for the ‘creative’ tag

Nissan Heisman House Tour Rolls on for 12th Season

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For the 12th straight season, Nissan is partnering with ESPN to bring the Heisman House tour to life, much to the delight of college football fans. Perhaps you’ve seen the ESPN commercials, featuring former Heisman greats such as Charles Woodson or Herschel Walker living it up in a fictional fraternity-esque “Heisman House”. This year, the tour continues on covering 10 different schools during the fall, including the likes of Notre Dame, LSU, Ohio State and more.

At each tour stop, Nissan and ESPN invite fans to “Get to know the Heisman Trophy Winners” during a pre-game experience that celebrates college football’s most outstanding players. Fans can take a 360-degree, on-the-field picture with the Heisman Trophy, “Catch a Virtual Ride with the Heisman Winners” in the all-new Nissan Rouge SL, and vote for the winner of the 2018 Heisman Memorial Trophy. All fans participating in these activities are able to walk away with Heisman-branded shirts and posters in their school’s colors.

On top of all this, the Tour draws a huge crowd with its talent stage, which features former Heisman winners and legends from each school. Each tour stop features an ESPN host who conducts a chalk talk with the legends before an autograph signing session. This year, ESPN’s Ryen Russillo and Neil Everett have hosted the likes of Barry Sanders, Ricky Williams, and George Rogers, much to the delight of the local crowd.

Nissan continues to make headway in the college football space with its powerful combination of experiential marketing backing up a traditional advertising concept. Drawing up to 1,800 visitors per stop, the tour allows consumers to learn about the latest Nissan vehicles and features, while enjoying exclusive opportunities to meet their football heroes.

For more details and full tour schedule, be sure to check out the Heisman House site!

 

 

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Written by The Wolf
The Wolf

November 1st, 2018 at 10:40 am

LeBron James Changed My Life – by Elliot Gerard

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LeBron James changed my life.

Every year during the NBA playoffs, he takes a break from social media to 100% focus on the game with the aim of taking home another championship. His social media blackout has been officially coined “Zero Dark 30” and rather than tweet, he posts an image with the hashtag #StriveForGreatness.

Well…much to my total surprise, during the 2017 playoffs, he chose my work to grace his page the entire playoffs.

MKTG’s Elliot Gerard and John “Graph” Boyce’s piece chosen by LeBron during the 2017 NBA Finals

Right then and there, I knew that my life was about to change and I had to seize the moment and truly Strive or Greatness. And just like LeBron does, I would give every ounce of myself to make sure I could do so.

I was already somewhat established as an artist in the sports industry working with teams like the Knicks and media brands like ESPN. I knew I could do more though.

This was an opportunity to take the ball and run with it.

I reached out to organizations like Sports Illustrated, Turner Sports and most importantly The Cleveland Cavaliers and to see if they could be a part of this journey. There were many people that told me they were not interested or did not respond. But every time I would look at LeBron’s post, it fueled me to continue to strive for greatness.

The Cavaliers were the first to get back to me. After talking with their lead art director, Kevin Johnson on the phone, we were already coming up with the idea of creating a mural that helped recapture the energy of my image that LeBron had chosen.

I had created the original image in collaboration with a talented artist John “Graph” Boyce, so I made sure that he was a part of any project centered around the Zero Dark 30. Keeping the authenticity of the original piece in all artwork we created together for this campaign was key.

While each playoff round went by, the more nervous I got. However, as the Cavaliers looked more and more likely to reach their straight third trip to the Finals, and LeBron’s historic 7th straight trip, things started to come into place. With no budget for a PR team, I spent many late nights reaching out and finding ways to get interviews with podcasts, publications and blogs. Then slowly, we started booking projects for media outlets like FanSided and Bleacher Report, creating artwork celebrating LeBron’s historic run to the finals.

The major turning point came when the Cavaliers called me after winning Game 4 of the Eastern Conference Finals with the final approval on the project. We were asked to create a mural coined “Defend the Land” of the entire Cavaliers team interacting with the cityscape and literally defending the city of Cleveland. This larger-than-life piece would be displayed outside of The Q Arena (and in front of the entrance to the Cavaliers’ Fan Fast) for games 3 and 4 of the NBA Finals.

I honestly couldn’t have dreamt of a bigger honor. And while it was hard for me to believe this string of events was real, it was time to get to work. Graph and I spent multiple all-nighters getting all the artwork ready, and wouldn’t rest until every piece had achieved greatness.

The mural at The Q (Quicken Loans Arena) — Home of the Cavs

Next up, it was wheels up to Cleveland for the mural unveiling. Besides personally needing to be there to see this moment in person, the Cavs organization made it even more special having me interviewed by local news outlets and making a big deal out of the piece. The most enjoyment I got, however, was watching the fans take pictures in front of the artwork get excited and inspired before the game.

Getting to “The Land” was a once-in-a-lifetime adventure… I was far from done though.

“Strive For Greatness” was now my philosophy. For so many years I was okay being unsatisfied with my day job and putting all my energy into my personal side sports art business. No more – I wanted to be a part of a winning culture, merge my passions with my career and be a leader in my industry.

MKTG was an agency I had freelanced for and they had always impressed me not only with their top-notch clients, but also with the excellent culture they displayed. I knew if the opportunity arose, MKTG was the company I could continue this journey with.

Before LeBron James chose my artwork, I would not have even thought to reach out and engage them to discuss joining the team. But I had the confidence I had always been seeking and know that my passion could add another dimension to the already great team I had worked with. A few months later, as I sit at my desk at MKTG as VP/Creative Director, I realize that the moment I learned that my work was chosen by someone I’ve always admired, that it was time to take a leap and change my life.

Thank you LeBron James. You opened my eyes and lit a fire within me. I will always continue to heed your words. The striving never ends and greatness always awaits.

Here’s to another Championship run!

–contributed by: Elliot Gerard, MKTG Westport

 

 

 

 

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Written by The Wolf
The Wolf

February 5th, 2018 at 11:16 am