Archive for the ‘Custom’ tag

CÎROC at Coachella

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In celebration of their affinity for entertainment and fashion, CÎROC Vodka and MKTG teamed up with Revolve to bring Coachella’s most exclusive guests the hottest (literally and figuratively) desert oasis party: Revolve in the Desert. Aimed at engaging fashion influencers, celebrities, and luxury consumers, the VIP activation married custom cocktail experiences from CÎROC and Baileys with intimately curated lounge spaces, premium gifting and live performances. Over 3,000 guests attended across the two day event, with special appearances from ASAP Rocky, Kendrick Lamar, Russell Simmons, Tyler The Creator, Dani Song, Chiara Ferragni, Emily Ratajkowski, and Camilla Coehlo among others.

Check out the photos below!

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Smirnoff Rendezvous: EDC Las Vegas

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The world’s largest vodka brand continued their efforts to shun the pretentious vibes that has consumed the vodka category and be the brand leading the way for social inclusivity. Continuing of the momentum from their “Exclusively for Everybody” campaign launch, a massive EDM partnership with Live Nation tied the knot with what is one of the least pretentious communities. Smirnoff and MKTG Inc. did not waste any time and created the Rendezvous meet-up spot consumer experience seeking to build authentic relationships with Millennials by genuinely enhancing their festival experience. First up on the schedule, the Super Bowl of EDM festivals…

400,000+ dance music fans from all across the world gathered at the Las Vegas Motor Speedway in June to dance from dusk till dawn at the Electric Daisy Carnival. Insomniac’s annual flagship event has grown into the western hemisphere’s largest EDM festival and this year’s event featured eight brand new stages that were curated specifically to offer different sounds from 150 Top DJs from across the world including: Hardwell, Above & Beyond, Bassnectar and many more. 

The Rendezvous’ was the perfect place to Refresh, Recharge & Reunite for all 21+ ravers, which made waiting for your tardy friends much more enjoyable. Refresh stations and charging pods let guests clean up and charge their phones while they sipped on custom EDC themed cocktails. Custom designed red bandanas were given out to guests and professional body artists enhanced looks with UV owl art. The shuffle stage gave fans a large platform to show off their moves which were projected to thousands of folks walking the Rainbow Road strip on LED screens outside the entrance. When everyone’s crew finally made it to the meet-up spot, a group photo in front of the Smirnoff daisy filled eyebrow and red cup art installation was a must before heading back out into the Madness. After 3 nights filled with fuzzy boots, fireworks and desert sunrises the kickoff to a busy year filled with 20+ major EDM music festivals was well underway.

Keep an eye out at your next EDM festival for the Smirnoff Rendezvous and have your crew meet-up with us there.

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Written by Paige McConney
Paige McConney

September 11th, 2015 at 10:16 am

CÎROC Rocks Vegas and Miami

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In partnership with SBE Hotels, MKTG ideated and managed custom footprints at SLS hotel properties for CÎROC in Las Vegas and Miami Beach inspired by St. Tropez summer aesthetic and lifestyle. Aimed at engaging with the aspirational luxury consumer, these poolside activations featured branded spatial elements, VIP gifting and custom sampling mechanics executed thoughout the month of July. Over 5,000 consumers sampled with special appearances by MSTRKRFT, Matisyahu, and New World Punx. 

 

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Written by Paige McConney
Paige McConney

August 25th, 2015 at 4:49 pm