Archive for the ‘customers’ tag

Move Over Millennials

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Most of us are still amazed with how much we can do with technology these days. Whether it is paying for Starbucks with your iPhone or adjusting the temperature of your house from any Internet-connected device, screens of any size are changing how we interact with what is around us.
For the children born in the last three to five years, they will never remember a world without a mobile phone or a touchscreen of some sort. Welcome “Generation Screen,” the generation that is always connected and served information on displays everywhere around them. Are you ready?
Not even the largest companies are taking this as seriously as they need to. According to IAB, only 45% of Fortune 500 companies have a mobile optimized site.
Read the full article on AdAge.

Kids_iPads

Photo Credit: kiddytrack.com

Most of us are still amazed with how much we can do with technology these days. Whether it is paying for Starbucks with your iPhone or adjusting the temperature of your house from any connected device, screens of many sizes are changing how we interact with the world around us.

Welcome “Generation Screen,” the generation that will never remember a world without Internet connectivity and touchscreen interfaces. While this generation is only three to five years old now, they will be the audience brands will cater to in the not far future. Are brands ready for this?

The truth is, many aren’t ready. Not even the largest companies are taking this as seriously as they need to, as IAB recently found that only 45% of Fortune 500 companies have a mobile-optimized site.

Read more on AdAge.

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Written by Admin
Admin

August 14th, 2012 at 5:29 pm

Want Growth? Engage Your Loyal Customers

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AdvocacyPhoto CreditL 123rf.com

James Ferguson, MKTG INC’s EVP of Corporate Development, puts the expert in expertise.  Featured in Word Of Mouth Marketing Association’s blog titled All Things WOM, he gives important tips on how to build your consumer engagement strategy.  Read the full article here and start engaging with your loyal customers today.

Remember, loyal customers drive volume!

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Written by Stephanie Rudnick
Stephanie Rudnick

August 1st, 2012 at 8:33 pm

A Picture is Worth 23 Chromosomes…

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Is it possible to make your art anymore personal? DNA11 thinks so.
The company launched in 2005 and is making it easy for anyone to take a little of themselves and make a truly customized piece of art. Maybe you aren’t interested in your genome being displayed, but what about your pets? DNA11, like many other brands, has discovered that consumers are moving to more individual, customized experiences.
This isn’t your $25 stock image from Ikea though. A personalized DNA11 print might cost cost anywhere from $100-$1000. A custom DNA waterfall went for $25,000.
So what do you think? Will you let them prick your finger?

061812-DNA-PAINTING-029edit-660x440Photo Credit: Wired.com

Is it possible to make art anymore personal? DNA11 thinks so.

The company launched in 2005 and is making it easy for anyone to take a little of themselves and make a truly customized piece of art. DNA11, like many other brands, has discovered that consumers are moving to more individual, customized experiences. It doesn’t get anymore personal than this.

Don’t expect IKEA prices as this isn’t stock imagery.  A personalized DNA11 print might cost cost anywhere from $100-$1000. A custom DNA waterfall went for $25,000.

So what do you think? Will you let them prick your finger?

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Written by Admin
Admin

June 26th, 2012 at 6:09 pm

Light Bulbs, Bright Ideas

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Charles Horsey

Fun fact: Before Charlie Horsey was our boss, his boss was Bob Barker. Well, indirectly, anyway. To learn more about that and other little-known gems from Charlie’s wild and wooly 20-plus-year career, check out the MKTG INC CEO’s interview in sales and marketing mag FINS.com. Come on down!

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Written by Michelle Heller
Michelle Heller

September 28th, 2011 at 5:53 pm

Meet Fast Company’s New Blogger

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Monster mania

Monster Mania

What’s the first thing you think when you think of Lady Gaga? If your name is Louis Marino, you think direct-to-consumer marketing.

In the inaugural post for his new column for Fast Company, MKTG’s own Creative Studio head explains what we as experiential marketers can learn from Mother Monster, leaving us with just one question — does this new column make Louis a member of the papa … paparazzi?

Image credit: violet.blue

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Written by Michelle Heller
Michelle Heller

August 3rd, 2011 at 10:10 am

Summertime Is the Right Time for Gen Y

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MKTG CEO Charlie Horsey

MKTG CEO Charlie Horsey

Lazy summer days are no time for smart marketers to be lazy, says MKTG’s own Charlie Horsey in an Ad Age article this week. The opportunities for building strong, long-term connections with the elusive Gen Y consumer, he says, are much more numerous in the season of outdoor festivals, sporting events and good old-fashioned fun in the sun. In other words, to reach Gen Y ya gotta strike while the summer is hot.

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Written by Michelle Heller
Michelle Heller

June 15th, 2011 at 1:58 pm

Match Point: How to Reach Rural Markets

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Question: Which manufactured consumer product has the deepest market penetration in rural India?

Answer: Matches

In fact, 97% of rural households purchase matches on a monthly basis. Matches are a unique product because of their high, constant demand and low price point.Their ubiquitous presence provides fascinating insights into India’s rural distribution networks, and offer potential ways to inform and interact with India’s relatively untouched market.

Read the article below. Super interesting.

via Match Point: How to Reach Rural Markets | Blog | NextBillion.net | Development through Enterprise.

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Written by Elizabeth Valleau
Elizabeth Valleau

November 4th, 2009 at 12:20 pm

What is ‘mktg’

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The mktg world as we know it is changing and we don’t know what to make of it, right? I believe we need to better understand the expectations of those we are attempting to market to. The easiest way to do that, I believe is by asking them. So from time to time, when convenient and not (depending on the wishes and deadlines of the editing staff of this blog), I will adventure out in to the frightening world of consumerism and attempt to gather insight and direction ….straight from the horse(y)s mouth. Here’s my first video:

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Written by Charlie Horsey
Charlie Horsey

October 29th, 2009 at 2:54 pm

Posted in Experience

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