Archive for the ‘Daily Dose’ tag

Head of US Digital, Gavin Blawie, Speaks at Advertising Week New York

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Yesterday, on the final day of a very busy Advertising Week in New York City, our very own Gavin Blawie (Head of US Digital) participated in a panel entitled, The Power of the Fan: How to Win Them (& Their Friends).  In front of a packed audience at the Liberty Theatre in Times Square, Gavin joined Nicholas Carlson (Editor in Chief at Business Insider’s popular channel: Insider), Jeff Gregor (CMO and Chief Catalyst Officer at TNT & tbs), Walker Jacobs (Chief Operating Officer at FANDOM), and Christopher Vollmer (Global Entertainment and Media Advisory Leader at PwC) in a discussion about how to engage sports fans in a true, honest way.

Gavin shared with us his three takeaways from the panel including:

“In a social era, fans are the cornerstone of every modern marketing effort, for they converse and share in communities self organized around what they care about most. 

“Whether it’s lifestyle or digital, all smart brand marketers connect and amplify on social through fans. It works because people believe people, and a fan can help convert non-fans faster and cheaper than brands can.”

“Smart marketers need to build on organic fan conversations, and complement them through the lens of making the fan experience better, richer, and more sharable”

Gavin received great feedback including this from the organizer: “Gavin, you added a ton to the conversation. I know Nicholas was really grateful!” For those of us in the audience, we can surely vouch for that! If you’d like to view the entire panel, it’s been posted here.

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

October 2nd, 2017 at 9:27 am

Yahoo! Fights Back With A Googler As CEO

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Marissa-MayerPhoto Credit: Fast Company

Many of us have forgotten about Yahoo! as the company has struggled to innovate. The fiasco with the last CEO Scott Thompson having fake credentials wasn’t a confidence boost for the public either.
Possible replacements were being thrown around and it was speculated that the interim CEO, Ross Levinsohn,  was expected to be announced any day. Hulu CEO publicly came out and said he was not interested in the position.
Monday came and out of nowhere, Marissa Mayer of Google was announced as new CEO. She was an early Googler (#20) and has been involved in many of Google’s hit products. Marissa was responsible for keeping the Google.com homepage simple and easy to use.
Big things are expected of her as she is seen as a product visionary. Some are hoping she can pull a “Steve Jobs” turnaround for the company.
Did I mention she is also expecting a baby. Congrats Marissa!

Many of us have forgotten about Yahoo! as the company has struggled to innovate. The fiasco with the last CEO Scott Thompson having fake credentials wasn’t a confidence boost for the public either.

Possible replacements were being thrown around and it was speculated that the interim CEO, Ross Levinsohn,  was expected to be announced any day. Hulu CEO publicly came out and said he was not interested in the position.

Monday came and out of nowhere, Marissa Mayer of Google was announced as new CEO. She was an early Googler (#20) and has been involved in many of Google’s hit products. Marissa was responsible for keeping the Google.com homepage simple and easy to use.

Big things are expected of her as she is seen as a product visionary. Some are hoping she can pull a “Steve Jobs” turnaround for the company.

Did I mention she is also expecting a baby. Congrats Marissa!

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Written by Admin
Admin

July 18th, 2012 at 4:06 am

A Picture is Worth 23 Chromosomes…

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Is it possible to make your art anymore personal? DNA11 thinks so.
The company launched in 2005 and is making it easy for anyone to take a little of themselves and make a truly customized piece of art. Maybe you aren’t interested in your genome being displayed, but what about your pets? DNA11, like many other brands, has discovered that consumers are moving to more individual, customized experiences.
This isn’t your $25 stock image from Ikea though. A personalized DNA11 print might cost cost anywhere from $100-$1000. A custom DNA waterfall went for $25,000.
So what do you think? Will you let them prick your finger?

061812-DNA-PAINTING-029edit-660x440Photo Credit: Wired.com

Is it possible to make art anymore personal? DNA11 thinks so.

The company launched in 2005 and is making it easy for anyone to take a little of themselves and make a truly customized piece of art. DNA11, like many other brands, has discovered that consumers are moving to more individual, customized experiences. It doesn’t get anymore personal than this.

Don’t expect IKEA prices as this isn’t stock imagery.  A personalized DNA11 print might cost cost anywhere from $100-$1000. A custom DNA waterfall went for $25,000.

So what do you think? Will you let them prick your finger?

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Written by Admin
Admin

June 26th, 2012 at 6:09 pm

Build Your Brand By Not Talking About It… huh?

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londol-olympics-coca-colaPhoto Credit: FastCompany.com

We sometimes talk about brands as though their brand equity can be bought and sold. Recently WPP valued Apple at $183 billion where as Omnicom Interbrand valued the company at $33 billion. McDonalds placed second in one and first in the other. Let’s agree on one thing – these reports do nothing for how a consumer perceives a brand or have the brand does overall in building a strong following.

In a recent Fast Company article by Brian Millar, a strategy director at Sense Worldwide, he gave brands some unusual advice. When building your brand, stop talking about your brand!

For example, when was the last time Apple did a pure brand ad? 15 years ago? Instead the company positions the products as the heroes.

On the flip side, Coca-Cola, after years of focusing on brand building, the company lost touch with what consumers were actually drinking. The company has refocused their effort on design and increased their value.

Millar dares brands to stop talking about themselves for a month. Is this silent treatment a good idea? Check out the full article here.

I encourage you to check out the full article here. We sometimes talk about brands as though their value can be bought and sold. Recently WPP valued Apple at $183 billion where Omnicom Interbrand valued the company at $33 billion. If anything constructive comes out of these reports, one thing is that these valuations mean nothing to how well the brand is perceived by consumers.
An interesting Fast Company article by Brian Millar, a strategy director at Sense Worldwide, gave brands some good advice. When building your brand, stop talking about your brand!
For example, when was the last time Apple did a pure brand ad? 15 years ago? The company began positioning products as the heroes.
Or look at Coca-Cola, after years of focusing on brand building, the company lost touch with what consumers were actually drinking. The company has refocused that effort and increased their value.
I encourage you to check out the full article here.
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Written by Admin
Admin

June 19th, 2012 at 7:00 pm

From Sea to Shining LEDs

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bay_bridge_villareal_hires-300-660x371Photo Credit: Wired.com

San Francisco recently celebrated the 75th anniversary of the Golden Gate Bridge. While the 20 minute fireworks display awed thousands who watched, the show was too quick to leave a lasting impression.

If it is up to Leo Villareal, an artist known for his light installations and displays at Burning Man, the Golden Gate’s counterpart, the Bay Bridge, might see something more permanent in the form of programmable LED lights. Inspired by water, traffic, and local weather patterns, the LED lights will cover the bridge’s wires, but be invisible to drivers on the bridge.

And while you might imagine that a light installation of this size would need a large server room to operate, the whole light installation would be controlled by a computer the size of a Mac Mini!

The project is still looking to raise $1.8 million in funding and has setup a Causes page for donations. Find out more about the project at BayLights.org and a recent article in Wired.

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Written by Admin
Admin

June 5th, 2012 at 5:51 pm

NIKE Football Gets Tunnel Vision

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Screen shot 2012-05-23 at 2.00.06 PM

After previous efforts from NIKE Football (not that football) it should come as no surprise to see a star-studded, powerful commercial from the brand that brought us the ‘Write the Future‘ campaign and an epic, Guy Ritchie-directed, first-person adventure dubbed ‘Take it to the Next Level.’

Their latest effort entitled “My Time is Now,” features yet another all star player cast of Cristiano Ronaldo, Franck Ribery, Neymar, Chicharito, and many more, including a cameo from one LeBron James.  It’s the world’s game people, you should know these names…

What is different about this video however, is that it has nine hidden ‘tunnels’ buried within playback of the file.  When prompted, clicking these links transports you to an alternate space, where you can train to look like Ronaldo (if you’re into that sort of thing), explore NIKE’s latest boots, grab a tour of Barcelona’s training grounds or even give yourself a Mario Balotelli-like mohawk in the NIKE Barber Shop.  The best tunnel of all comes with the appearance of the Mercurial Vapor VIII, which connects speed with speed by channeling 1993 and bringing you straight into a Sonic the Hedgehog/NIKE video game.  Time wasters, you’re welcome.

By taking a relatively static and impersonal form of content delivery and bringing the user into the experience, NIKE has pushed forward to a new level of interactivity which can only enhance the viewer’s connection to the brand.  Not to mention the clip ends with Ronaldo in a hilariously small shirt.  You know…if you’re into that sort of thing.

Happy digging.

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Written by Stephanie Rudnick
Stephanie Rudnick

May 23rd, 2012 at 6:15 pm

An IPO, a Billionaire, and a Surprise Wedding

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Zuckerwedding

Photo Credit: Facebook.com/Zuck

Last week was a big week for Facebook. After years of speculation and hype, the company went public, raising more than $16 billion with a value of $104 billion.

As Zuckerberg rang to NASDAQ bell on Friday morning, he and hundreds of employees and investors became extremely wealthy – millions and billions wealthy.  According to luxury car dealerships and real estate agents, purchases have increased in the past few months, many paying with cash.

Just when it seemed the week couldn’t get more exciting, Mark Zuckerberg changed his Facebook relationship to “Married” on Saturday. Guests were invited to their Palo Alto home on Saturday for his longtime girlfriend’s graduation party and were surprised with a wedding ceremony.

If VH1’s Best Week Ever was still on air, I think we’d have a winner…

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Written by Admin
Admin

May 22nd, 2012 at 7:24 pm

Fill Up Your Cup

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It’s Friday and it’s certainly happy hour somewhere. So when you find yourself ponied up to a bar, check out the new Guinness campaign  – just order a pint! Hot from BBDO New York, there’s now a whole new way to have fun with QR codes with the Guinness Glass. When the dark beer is filled to the top, the code becomes visible. Scan the QR code and unlock promotions as well as access to a number of social media goodies. Guiness QR Glass

Have a nice weekend and bottoms up!

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Written by Admin
Admin

May 18th, 2012 at 10:01 pm

Posted in Experience

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Vinylphiles Unite!

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Screen shot 2012-05-16 at 11.26.11 AM

Photo Credit: TheSpace.org

John Peel, the late, legendary British DJ of pirate-radio fame, has had his 25,000+ record collection transformed into an online, interactive museum that showcases an eclectic tour through the history of modern music. As the longest-standing DJ of the original BBC Radio 1, Peel is often cited as one of the most influential and progressive DJs to ever grace the airwaves. The website also showcases photos, videos and live sessions, and will be unveiling the first 100 albums of each letter in the collection each week from May 1st – October 1st. (A, B and C have already been released.)

The website marks the latest creative attempt to connect the physical to the digital, a concept that’s at the forefront for a vinyl industry trying to survive in an increasingly digital world, where instant (and mobile) gratification is king. Playback for the albums links to various streaming sites like Spotify, which bridges the generational gap and connects albums from as early as the 1950s to the Internet’s most recent musical hub.

As someone who still clings to his turntable with aspirations of becoming a vinyl snob, here’s hoping that creative ventures like these, along with free digital downloads and cheeky iPhone apps, is enough to keep my growing vinyl collection more relevant than my HD DVDs.

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Written by Stephanie Rudnick
Stephanie Rudnick

May 16th, 2012 at 4:47 pm

Posted in Daily Dose,Discovery

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Lessons From Chevy on Designing for Millennials

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Chevrolet Concept Blog

It seems as though every brand is trying to find a way to engage with millennials and attract the next generation of brand loyalists. Can you blame them?

One of the mistakes brands are making is creating a more youthful, less expensive version of a current product. Chevy is taking a different approach by spending millions on learning exactly what a millennial wants in a car. And while other age groups might seek youth, millennials are looking for a sophisticated, mature product. In fact, they actually want to appear older than they are.

After much research and numerous focus groups and prospective concepts, the automaker has chosen two to debut to the public. While the stereotypical millennial might be excited by the new design, Chevy is also targeting the parents. Learn more about Chevy’s strategy at Fast Company.

What do you think of Chevy’s new designs?

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Written by Admin
Admin

May 15th, 2012 at 4:28 pm

Posted in Daily Dose,Design

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