Archive for the ‘Daily Dose’ tag

Pheel the Moment

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Screen shot 2012-05-09 at 5.30.58 PMIn the latest attempt to infiltrate and brand the way that social media users share content, Kraft recently launched a Facebook app around Philadelphia Cream Cheese entitled “Pheel the Moment“.  The app allows users to organize their Facebook photos into one streaming video collection of travel memories, inappropriate bar celebrations, and POV pictures girls take at the beach with only their legs showing (we get it…you’re there).

While the name may be a bit cheesy (pun intended), the app takes a page out of the new Facebook Timeline  in creating a more streamlined social media experience for sharing content.  Sorting through the clutter of apps on Facebook can prove to be disconcerting, but the ones that succeed do so by focusing on enhancing an existing behavior of its users.  Given that photo uploading is one of the most commonly used features of Facebook (i.e. “You’ve been tagged in 67 photos!”), this app seems to fit the bill.

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Written by Stephanie Rudnick
Stephanie Rudnick

May 9th, 2012 at 10:17 pm

The World Without: 1 Ambitious Harvard Grad

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Screen shot 2012-05-02 at 4.05.57 PM

Photo Credit: Fast Company

It’s a difficult task to quantify the affect that industry leaders have on the world, but Forbes Brazil recently set out to do just that.

“In a campaign created by Ogilvy Brazil, faceless portraits of Mark Zuckerberg, Bill Gates, Richard Branson and others are seen alongside rudimentary (nonsensical, really) infographics where the contributions of each are presented as losses to society.” (via Fast Company)

While some could argue that someone would have filled the void eventually should these characters not existed, it’s an interesting look into just how greatly they have affected the world.  Zuckerberg’s contributions to the world clearly go far beyond the financial realm, connecting approximately 845 million people across the world, and (perhaps, more shockingly) allegedly informing 300,000 people that they were being cheated on via his often-intrusive website.  Blissful ignorance, anyone?

(Not mentioned: the thousands of app requests from that kid you never talked to in high school.)

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Written by Stephanie Rudnick
Stephanie Rudnick

May 2nd, 2012 at 10:00 pm

Posted in Daily Dose

Tagged with ,

Words of Encouragement Before the Weekend

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I apologize I haven’t gotten this blog post out earlier. You see, I’m an Art Director and have quite a bit of projects on my plate. And I’m looking for motivation any place I can get it.

With the witty work from copywriters Will Benham and Chris Baker, I can do just that – find superlative encouragement to push through my work and have it on the client’s desk before lunchtime…. As soon as I stop playing around on their site.

http://goartdirectorgo.com/

Have an encouraging weekend!

Go Art Director Go

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Written by Admin
Admin

April 13th, 2012 at 8:29 pm

Posted in Experience

Tagged with ,

Skype Takes on Facebook, Twitter in New Ad Campaign

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skype_back_to_humanity_01 (1)While saying that technology has caused a dramatic shift in the way that we communicate isn’t exactly a groundbreaking social commentary, a tech-based company leading the charge ‘back to humanity’ certainly fits that bill. That’s exactly what Skype has set out to do in its latest ad campaign, which features less-than-subtle digs at social media outlets Facebook and Twitter via witty one-liners intended to position Skype as the truest form of online conversation.

While one could argue that only in-person conversation could truly bring us back to humanity, Skype bases its argument on the notion that it’s the only medium that allows for a full, face-to-face conversation.

“Apart from the outdoor ads, though, Skype will also be rolling out an online campaign over the next few months, with targeted banner ads and an application on Skype’s Facebook page for creating “Humoticons” — pictures of one’s actual smiley and/or frowny face to use in place of emoticons” (via Fast Company).

While I (like Larry David) am not a fan of the smiley face and certain other aspects of these abbreviated forms of communication, this campaign (and Skype’s product in general) ignores the essential question of whether or not people actually truly want to talk to each other anymore (don’t answer that, I just like to hear myself talk).

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Written by Stephanie Rudnick
Stephanie Rudnick

April 5th, 2012 at 12:17 am

Lollapalooza 2012: I Fink You Freeky and I Like You A Lot

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Photo Credit: ChicagoTribune.com

Photo Credit: ChicagoTribune.com

As a follow-up to Lollapalooza 2012’s ‘early bird’ ticket sale this past weekend (which sold out in 20 minutes), the festival launched a teaser campaign via digital screens at several iconic El stops in Chicago, featuring song lyrics from confirmed headliners at this year’s show.  Via the powers of online sleuthing and the folks at Wine and Pop, the lyrics have been traced back to four potential performers: Die Antwoord, The Weeknd, Justice, and Jack White.

The campaign from Lolla (and festival-promoters C3 Presents) not only takes the standard, web-based lineup release and flips it on its head, but it also provides an interactive and thought-provoking experience for consumers at some of the most iconic and high-traffic locations in Chicago.  While the full lineup won’t be released until April 11, this campaign helps bridge the gap from the pre-sale, while building buzz in an original and dare I say…freeky fashion.

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Written by Stephanie Rudnick
Stephanie Rudnick

March 29th, 2012 at 6:44 pm

Dollar Shave Club: Our Blades Are…Great

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If there’s one phrase that annoys me more than any other, it has to be the often over-used and misappropriated: “in this economy”.  While the expression certainly has its place, it’s often used as a cop-out.  Sometimes all it takes is a little creativity and a strategic
Enter Dollar Shave Club.  A new online start-up dedicated to providing “A Great Shave For a Few Bucks a Month”.
Screen shot 2012-03-21 at 2.48.00 PM

Photo Credit: DollarShaveClub.com

If there’s one phrase that annoys me more than any other, it has to be the often over-used: “in this economy”.  While the expression certainly has its place given our current financial landscape, it has also seemingly translated into a mantra for the risk-averse.  When looking at how start-ups succeed within this risk-averse world, sometimes all it takes is a little creativity and a strategic framework for providing consumers with something they truly need.

Enter Dollar Shave Club.  A new online start-up dedicated to providing “A Great Shave For a Few Bucks a Month“.  As the campaign (and any scruff-faced man) will tell you, purchasing name-brand razors each month can run up quite a bill.  Not to mention that they’re usually protected by high-powered security at your local pharmacy, and purchasing one requires bolt-cutters, an employee escort and a call from the President.

At the heart of the campaign is a hilarious viral video, which plays on everything from unemployment to unnecessary shave-tech, to most of your hard-earned dollars going straight to Roger Federer’s pockets.  There’s even a Cornelius Vanderbilt reference for you history nerds out there.

In this economy, this is how it’s done.

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Written by Stephanie Rudnick
Stephanie Rudnick

March 21st, 2012 at 8:14 pm

Live from SXSW: Homeless Hotspots

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Photo Credit: homelesshotspots.org

Photo Credit: homelesshotspots.org

Blogging to you all from the epicenter of hippies, nerds, and hobos, known to most as the SXSW Festival in Austin, Texas. While the first two groups often claim most of the attention during the festival, it was the homeless that became the center of a revolutionary and controversial marketing campaign from ad agency BBH Labs and Front Steps Shelter, a local non-profit. The campaign designated 14 local homeless people as 4G hotspots, along with a simplistic (and slightly offensive) t-shirt that read “I’m (Melvin), a 4G hotspot.” This bold initiative takes the age-old street newspaper vendor into the digital age, by providing a precious commodity to techies in Austin.  While the campaign will seemingly end amidst cries of exploitation when SXSW closes it’s doors, personally I’m just happy that Melvin let me get this post up in under four hours.  Take that nerds!

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Written by Stephanie Rudnick
Stephanie Rudnick

March 15th, 2012 at 2:14 am