Archive for the ‘Daily Dose’ tag

MKTG’S NYC

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HighlinePhoto Credit: Vimeo.com

Filmmaker Cameron Michael just released this amazing time-lapse video called The Manhattan Project that covers various scenes of life in Manhattan. The footage successfully highlights many of the amazing stores, sights & experiences in MKTG’s backyard around NYC’s Meatpacking District. It also depicts many of the sites where MKTG has created exceptional brand experiences throughout Manhattan over the years. We’ve done the Jose Cuervo Platino Penthouse at The Hotel on Rivington, Nike Run Club in Central Park and Johnnie Walker Blue Label engraving in Grand Central Terminal, just to name a few. Have you been lucky enough to attend one of our events?

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Written by Peter McCutcheon
Peter McCutcheon

June 21st, 2012 at 10:00 am

Build Your Brand By Not Talking About It… huh?

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londol-olympics-coca-colaPhoto Credit: FastCompany.com

We sometimes talk about brands as though their brand equity can be bought and sold. Recently WPP valued Apple at $183 billion where as Omnicom Interbrand valued the company at $33 billion. McDonalds placed second in one and first in the other. Let’s agree on one thing – these reports do nothing for how a consumer perceives a brand or have the brand does overall in building a strong following.

In a recent Fast Company article by Brian Millar, a strategy director at Sense Worldwide, he gave brands some unusual advice. When building your brand, stop talking about your brand!

For example, when was the last time Apple did a pure brand ad? 15 years ago? Instead the company positions the products as the heroes.

On the flip side, Coca-Cola, after years of focusing on brand building, the company lost touch with what consumers were actually drinking. The company has refocused their effort on design and increased their value.

Millar dares brands to stop talking about themselves for a month. Is this silent treatment a good idea? Check out the full article here.

I encourage you to check out the full article here. We sometimes talk about brands as though their value can be bought and sold. Recently WPP valued Apple at $183 billion where Omnicom Interbrand valued the company at $33 billion. If anything constructive comes out of these reports, one thing is that these valuations mean nothing to how well the brand is perceived by consumers.
An interesting Fast Company article by Brian Millar, a strategy director at Sense Worldwide, gave brands some good advice. When building your brand, stop talking about your brand!
For example, when was the last time Apple did a pure brand ad? 15 years ago? The company began positioning products as the heroes.
Or look at Coca-Cola, after years of focusing on brand building, the company lost touch with what consumers were actually drinking. The company has refocused that effort and increased their value.
I encourage you to check out the full article here.
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Written by Admin
Admin

June 19th, 2012 at 7:00 pm

Printing Instagram

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Coastermatic-525x351

Photo credit: PSFK.com

It seemed that for the longest time, the idea of printing photographs was a thing of the past. Once everything went digital, people snapped photos quickly and haphazardly because there’s no cost involved to enjoy the photos. Digital photos could live on multiple devices while prints became expensive and clumsy (not to mention difficult to share with your 1,000+ Facebook friends). But the recent popularity of Instagram has led to the birth of companies like Printstagram & Coastermatic, who are providing an opportunity to print these artsy photos on a variety of mediums (posters, stickers, books, t-shirts and even coasters).

We’ve already talked about how to implement Instagram at events, but these companies add a whole new element to the user experience. People love to customize everything and this provides the ability to do that in a permanent way that can live way beyond the event. Additionally, these could be given as gifts that help further extend the reach of a brand via social diffusion.

If nothing else, this is a great Father’s Day gift idea. You definitely have some making up to do after last year…

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Written by Peter McCutcheon
Peter McCutcheon

June 14th, 2012 at 10:00 am

Nike’s Green Jerseys

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Screen Shot

Screen shot: http://www.youtube.com/user/nikebetterworld

For years, I’ve heard companies claim that their clothing is made out of recycled soda bottles. It’s not that I didn’t believe it, I just didn’t… understand it. Until now. Leave it up to Nike to explain the whole process in an awesome video that shows how their new football soccer jerseys are made of 7 plastic bottles each. Apparently each pair of shorts is made of 6. From Nike Better World:

Reclaimed, discarded plastic bottles are melted down to produce new yarn, which is converted into fabric. This recycling process saves raw materials and reduces energy consumption by an estimated 30% compared to manufacturing virgin polyester. Since 2010, Nike Football has used an estimated 115 million recycled plastic bottles to create its high performance kits. Lined up end to end, that’s enough bottles to stretch halfway around the world

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Written by Peter McCutcheon
Peter McCutcheon

June 7th, 2012 at 8:22 pm

From Sea to Shining LEDs

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bay_bridge_villareal_hires-300-660x371Photo Credit: Wired.com

San Francisco recently celebrated the 75th anniversary of the Golden Gate Bridge. While the 20 minute fireworks display awed thousands who watched, the show was too quick to leave a lasting impression.

If it is up to Leo Villareal, an artist known for his light installations and displays at Burning Man, the Golden Gate’s counterpart, the Bay Bridge, might see something more permanent in the form of programmable LED lights. Inspired by water, traffic, and local weather patterns, the LED lights will cover the bridge’s wires, but be invisible to drivers on the bridge.

And while you might imagine that a light installation of this size would need a large server room to operate, the whole light installation would be controlled by a computer the size of a Mac Mini!

The project is still looking to raise $1.8 million in funding and has setup a Causes page for donations. Find out more about the project at BayLights.org and a recent article in Wired.

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Written by Admin
Admin

June 5th, 2012 at 5:51 pm

Kanye West’s Seven Screen Pyramid at Cannes

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7S Pavilion Cannes Cruel Summer Screening 4_ Philippe Ruault_big

Photo credit: OMA.eu

Kanye West recently premiered his short film Cruel Summer at the Cannes Film Festival. We all know it wouldn’t be Kanye if he didn’t go big, so his creative team Donda hooked up with design firm OMA to create a giant outdoor pyramid theater fitted with seven cinema-size screens.

The pyramid was located on Palm Beach and the canopy was raised to provide a breathtaking view of the Mediterranean. Guests walked to the pyramid via a red carpet that widened into flooring for the 200 seat auditorium. Once inside, moviegoers watched the film that was actually shot with a custom seven-camera rig.

Kanye’s concerts have been known to feature crazy sets, so I wonder if his next tour will incorporate the pyramid in some way? I bet Daft Punk would have something to say about that…

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Written by Peter McCutcheon
Peter McCutcheon

May 31st, 2012 at 2:48 pm

Posted in Experience,Technology,video

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BET Awards Interactive App

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BET-Awards-2012-275x171

Image: Mashable.com

The 12th Annual BET Awards don’t kick off until July 1st, but people are already talking about the launch of a new interactive app, which will allow fans to start interacting with the ceremony in June. According to Mashable, the app features “gaming elements tied to voting for the award show’s nominees or predicting the order of the performers” along with “a clickable timeline of the BET Awards, in-depth artist profiles, curated tweets and videos.”

Award show apps are nothing new, but as they become more popular, we start to wonder what’s next. These apps are typically designed to interact with fans at home, but how do brands engage guests at the actual event beyond the existing social media outlets (Facebook, twitter, foursquare, etc.)? Can brands provide worthwhile content that enhances (rather than distracts from) the experience?

After a successful launch in 2011, the 2012 BET Awards will feature a “social media lounge,” where guests can hang out and post/tweet/brag about the event. This makes sense at an event full of television breaks & sponsored lounges, but what about at a shorter experiential event with limited time for personal interaction? This is the challenge brands will face as they look to capitalize on the new mobile landscape and extend the reach of their events in creative ways.

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Written by Peter McCutcheon
Peter McCutcheon

May 24th, 2012 at 10:00 am

NIKE Football Gets Tunnel Vision

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Screen shot 2012-05-23 at 2.00.06 PM

After previous efforts from NIKE Football (not that football) it should come as no surprise to see a star-studded, powerful commercial from the brand that brought us the ‘Write the Future‘ campaign and an epic, Guy Ritchie-directed, first-person adventure dubbed ‘Take it to the Next Level.’

Their latest effort entitled “My Time is Now,” features yet another all star player cast of Cristiano Ronaldo, Franck Ribery, Neymar, Chicharito, and many more, including a cameo from one LeBron James.  It’s the world’s game people, you should know these names…

What is different about this video however, is that it has nine hidden ‘tunnels’ buried within playback of the file.  When prompted, clicking these links transports you to an alternate space, where you can train to look like Ronaldo (if you’re into that sort of thing), explore NIKE’s latest boots, grab a tour of Barcelona’s training grounds or even give yourself a Mario Balotelli-like mohawk in the NIKE Barber Shop.  The best tunnel of all comes with the appearance of the Mercurial Vapor VIII, which connects speed with speed by channeling 1993 and bringing you straight into a Sonic the Hedgehog/NIKE video game.  Time wasters, you’re welcome.

By taking a relatively static and impersonal form of content delivery and bringing the user into the experience, NIKE has pushed forward to a new level of interactivity which can only enhance the viewer’s connection to the brand.  Not to mention the clip ends with Ronaldo in a hilariously small shirt.  You know…if you’re into that sort of thing.

Happy digging.

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Written by Stephanie Rudnick
Stephanie Rudnick

May 23rd, 2012 at 6:15 pm

An IPO, a Billionaire, and a Surprise Wedding

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Zuckerwedding

Photo Credit: Facebook.com/Zuck

Last week was a big week for Facebook. After years of speculation and hype, the company went public, raising more than $16 billion with a value of $104 billion.

As Zuckerberg rang to NASDAQ bell on Friday morning, he and hundreds of employees and investors became extremely wealthy – millions and billions wealthy.  According to luxury car dealerships and real estate agents, purchases have increased in the past few months, many paying with cash.

Just when it seemed the week couldn’t get more exciting, Mark Zuckerberg changed his Facebook relationship to “Married” on Saturday. Guests were invited to their Palo Alto home on Saturday for his longtime girlfriend’s graduation party and were surprised with a wedding ceremony.

If VH1’s Best Week Ever was still on air, I think we’d have a winner…

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Written by Admin
Admin

May 22nd, 2012 at 7:24 pm

Fill Up Your Cup

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It’s Friday and it’s certainly happy hour somewhere. So when you find yourself ponied up to a bar, check out the new Guinness campaign  – just order a pint! Hot from BBDO New York, there’s now a whole new way to have fun with QR codes with the Guinness Glass. When the dark beer is filled to the top, the code becomes visible. Scan the QR code and unlock promotions as well as access to a number of social media goodies. Guiness QR Glass

Have a nice weekend and bottoms up!

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Written by Admin
Admin

May 18th, 2012 at 10:01 pm

Posted in Experience

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