Archive for the ‘DAN’ tag

MKTG4GOOD: Goodies for the Troops

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As part of our MKTG ongoing initiative to give back, our Crown Royal team brought together MKTG and DAN agencies for the opportunity to support Crown Royal’s partner “Packages from Home,” a program that encourages consumers to support overseas US troops by creating care packages through stuffing specially-branded Crown Royal bags with their top needs. The mission of Packages From Home is to send care and comfort packages to deployed American military heroes who are stationed in active duty locales around the world, as well as to facilitate activities that elevate morale of all veterans.

MKTG lead the effort and reached out to all DAN US Agencies asking them to participate, commit at least $500 in supplies and guarantee volunteers. The response was awesome. We’re thrilled to report that 651 goodie bags and personalized notes were pulled together last Thursday at many MKTG and DAN offices across the US, as well as the DAN HQ in midtown Manhattan. With another two offices to go, we are expecting to pack over 1,250 bags! The goodie bags (plush royal purple drawstring bags) were stuffed to the gills with treats like Slim Jims, Oreos, Fruit Snacks, Pringles, Pop Tarts, Crystal Lite On-The-Go, Peanut Butter packets, and most importantly, a signed postcard of gratitude and well wishes.

Many thanks to everyone that participated, especially those that took the time to organize the many elements needed to make this important initiative a success. Enjoy the photos below from the various offices having fun while giving back.

If you’d like to learn more about Packages from Home, visit www.packagesfromhome.org

 

 

 

 

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Written by Stephanie Rudnick
Stephanie Rudnick

July 31st, 2018 at 4:07 pm

Dentsu Aegis Network Sport & Entertainment win at the European Sponsorship Association Excellence Awards!!

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Dentsu Aegis Network Sport & Entertainment won two prestigious European Sponsorship Association (ESA) Excellence Awards on Thursday 11 February, 2016 at the annual European Sponsorship Association awards ceremony, held at the Café de Paris in London. The Awards celebrate successful sponsorship campaigns in all sectors – sport, culture, entertainment, media, community and corporate responsibility.

Their long standing work with British Gas’ ‘Sponsorship of British Swimming’ was awarded the coveted title of ‘Sport Sponsorship of the Year’. British Gas’ ‘Sponsorship of British Swimming’ was duly recognised for a fantastic sponsorship that has spaned six years since 2009. Along the journey British Gas helped over 100,000 children to swim, provided 1.5 million free swims and supported elite athletes on the world stage.

DAN swim

Dentsu Aegis Network also added to this sporting success with a ground-breaking win in the music space which shows the true breadth of DAN’s offering in Sport & Entertainment.

Working in partnership with The Story Lab UK, their work for Microsoft Lumia was awarded the top prize in the ‘Multi National’ category following a comprehensive judging process that evaluated sponsorship campaign entries from across Europe.

Their work for Microsoft was focused on driving the perception of Lumia being seen as a creative brand to a cultural relevant audience across six key European markets.

Clean Bandit, a band on the rise and with global appeal, were looking for help on their next music video. They spotted a perfect opportunity to build the phone and all its capabilities into their creative process. The music video went on to be Clean Bandit’s most successful launch to date and it can be viewed here! Skip to end to see their three part ‘making of’ documentary showing how we made it all happen.

DAN2

David Peters, Managing Director Dentsu Aegis Network Sport & Entertainment UK said of the wins: ‘An ESA Excellence Award represents the industry ‘gold standard’ and it is a fantastic recognition of the best-in-class sponsorship campaigns that we deliver for our clients across Sport & Entertainment’.

Again, congratulations to our sister agency DAN S&E in London!!

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Written by Paige McConney
Paige McConney

February 29th, 2016 at 11:08 am

MKTG Named Lifestyle Marketing Leader by Dentsu Aegis Network

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MKTG_Logomark1

In conjunction with Dentsu Aegis Network announcing MKTG as a new global brand, the lifestyle marketing agency has also rebranded with this new logo mark.


It is a big day here at MKTG in the US and frankly, around the globe!

Today, October 19, 2015, Dentsu Aegis Network (DAN) officially created a new pillar to organize around its support of lifestyle marketing and named MKTG to take the lead as the Network’s 9th global brand.

With that, other DAN agencies that work in lifestyle marketing, including Out-of-Home agency Posterscope’s experiential arm, psLIVE’s offices across Europe and Asia Pacific, South Africa’s Crimson Room and Australia/New Zealand’s Apollo Nation as well as leading US-based sports and entertainment consulting agency Team Epic, will be realigned as part of MKTG over the next 12 months.

What does this mean?

By this time next year, we are anticipated to grow from 450 full-time employees in two countries, to nearly 1,000 full-time employees in 14 countries, providing the same insights, creative solutions, execution and customer service our clients and employees have come to expect from us.

The move was done with two strategic objectives in mind….provide growth and development opportunities for our employees and to better service our client partners.

You can read the official announcement here.

We’re very excited about the new direction our agency has taken. The possibilities are endless and we can’t wait to keep sharing our journey with you. Stay tuned!

 

MKTGINC; HOK

MKTG’s NYC HQ. Come for a visit!

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Written by Paige McConney
Paige McConney

October 19th, 2015 at 2:06 pm

MKTG INC @ Cannes Lions 2015

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A team from MKTG INC recently traveled to the Cannes Lions International Festival of Creativity. The festival is the annual mecca for the global marketing communications industry, with the most powerful brands, media outlets, agencies of all kinds (advertising, PR, experiential, digital, technology, data, social, mobile, creative, and many many others) – approximately 15,000 people, flocking to Cannes to network, to visit brand experiences, to close major deals, to learn, to meet a lot of people, and in many cases take home some hardware.

Sure, the setting is seriously glorious, but it is honestly a beast of a week. Think Sundance or CES…at the beach…in the South of France, in the summer. You are running, watching a panel on a rooftop in 85 degree heat, then running into a freezing cold conference room and back again, and grabbing food along the way, usually until sundown when things slow up a bit.

Luckily, my friend Julie Thompson, a 16-year Cannes Lions veteran, wrote this hugely insightful article for Adweek, that I used as gospel to make sure I made the most of my four days in Cannes. Even with Julie’s help, I still overbooked myself, but not complaining.

Between the client and press meetings at our home base, the Dentsu Aegis Beach House, panels, Q&As, creative showcases, press sit-downs, more panels from Adweek, Medialink, digiday, LinkedIn and visits to Google Beach, Facebook’s Hacker Square, and my favorite stop, The Girls Lounge, I averaged 22,000 steps a day according to my trusty companion, my FitBit.

Anyway, rather than yarn on, I figured I’d share with you some photos I snapped along the way:

 

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