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MKTG INC & Yahoo Take Over SXSW’s Brazos Hall

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The annual SXSW festival presents a unique cross section of emerging technology, digital media and entertainment. Through a diverse set of events, Yahoo’s Brazos Hall was a representation of the many dimensions of SXSW and Yahoo. With 8 days of events that included tech talks, comedy shows and music concerts, Yahoo partnered with MKTG INC to become a daily habit for festival-goers.

To kick off interactive, Yahoo Sports hosted a day full of college basketball games, sports trivia and a beer pong tournament. On Sunday, Yahoo Tech editor David Pogue launched his Tech Mix series and included discussions with influencers such as Biz Stone and Brandon Stanton, among others. Other daytime events included recruiting sessions and panels from the Yahoo Finance and Yahoo Sports teams. At night, Yahoo’s Brazos Hall was transformed for comedy showcases, featuring notable comedians such as Tim Meadows, Jeffrey Tambor, T.J. Miller and Adam Pally.

Yahoo

Over the final 5 days of SXSW, Yahoo’s Brazos Hall played host to many top performers. Headlining Tuesday, March 11 was Hey Marseilles, followed by Big Sean and Pusha T in the G.O.O.D Music Showcase on Wednesday night. Blondie and the Foxboro Hot Tubs (aka Green Day) stole the show Thursday and Friday before 2Chainz and B.O.B. wrapped up an incredible week of performances with their Saturday show.

During the day guests were treated to an intimate environment where they could sit in on live acoustic recordings from up-and-coming and established artists such as Spandau Ballet and Mary Lambert as part of  Yahoo Music’s Up Close on Yahoo Screen. Outside of Brazos, Yahoo’s fun purple-branded Barcycle made its way around Austin, giving out purple popsicles and mustaches to SXSW attendees. This activation drew a considerable amount of buzz across social medial platforms, with #yodel as the rallying cry for Yahoo’s week at SXSW.

brazos

In what was a success for both Yahoo and MKTG INC, Brazos Hall became a must-see space within SXSW that represented Yahoo’s innovations. We look forward to partnering with Yahoo again to continue the innovation!

Check out photos from our time at SXSW on Flickr.

Written by: Eric Evenson & Jenny Appel

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