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NIKE Shows NYC How to #TrainFree

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On June 19th, MKTG INC and Nike showed NYC what it means to #TRAINFREE. 5 teams, each led by a Nike trainer, took to the streets of Brooklyn for high intensity workouts in some of BKs most iconic locations.

To kick off the night, the group headed to Brooklyn on their own Nike branded ferry, crossing the river as the sun begin to set on the NYC skyline. Celebrity trainer to the stars (Beyonce, Rihanna, and Alicia Keys to name a few), Ary Nunez, issued a challenge to the teams: earn more Fuel than your competitors. The teams took over Williamsburg Bridge, Brooklyn Bridge Park, Pearl Street Plaza and the Manhattan Bridge Archway decked out head-to-toe in Nike and the new Free Bionic shoe.

With 30 minutes of hard work behind them, the teams headed back over the river for an after party at Beauty and Essex. NY Giants RB David Wilson (best known for his back flip skills) met with the ladies and congratulated the winning team while the ladies ate, drank and danced the night away.

Written by: Lauren Koenig

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