Archive for the ‘Dentsu Aegis Network’ tag

S&E Sponsorship becomes MKTG following acquisition

with one comment

 

S&E Sponsorship has been officially integrated into the Dentsu Aegis Network, which acquired the sports marketing and lifestyle company in late 2016.

The official integration was marked by the agency changing its name to MKTG, which is Dentsu’s sport and entertainment lifestyle brand. MKTG Canada joins a Dentsu network with existing offices in Sydney, London, Paris and Dusseldorf.

In addition to a new owner and name change, the MKTG Canada team has also moved into a new office and picked up three new clients since the start of the year. The agency recently signed deals with Adidas, FedEx and Milk2Go.

To read the rest of the article, click here

Written by Val Maloney

Share Button

DENTSU AEGIS US WOMEN’S LEADERSHIP SERIES FEATURING ELISE MITCHELL

without comments

Elise Mitchell and Rob Horler, CEO Dentsu Aegis Network US Q&A at the first Women’s Leadership Series of the Year at DAN US HQ in Tribeca, New York

As part of Dentsu Aegis Network’s global commitment to fostering gender diversity and supporting female leaders across its businesses, the network hosts a quarterly speaker series dedicated to discussing the opportunities and challenges of female talent. The first edition was hosted at the new US headquarters of the Dentsu Aegis Network in New York’s trendy TriBeCa neighborhood and featured Elise Mitchell, founder and CEO of global communications agency Mitchell Communications. Approximately 75 people from across the company (including at least 15 MKTGers) spent the evening networking, celebrating women in leadership, and hearing Elise’s amazing story of entrepreneurship and growth.

Elise shared key lessons from her recently released book, Leading Through The Turn, and was later joined by Rob Horler, CEO DAN US, for a Q&A with the audience. Was an awesome night and is an even more awesome read. Grab your copy today!

For more photos from the event, check out Mitchell’s Facebook page.

 

 

Share Button

MKTG4GOOD: MKTG San Francisco | Adopt a Family

with one comment

v3_adoptafamilybanner_2_afb-01

For the past month, the San Francisco office has been working with Adopt a Family as part of our annual winter corporate social responsibility event. Adopt a Family is a non-profit organization that pairs families in need with donors (like us!) and the donors  follow a wishlist and shop for holiday gifts for the families. 

We received two families to support so we split the West Coast team (this included everyone in LA and our gals currently working in NY) up. We arranged as a little friendly competition and the teams signed up for items and shopped. Earlier this week, we gathered all of the gifts in San Fran and spent much of the day gift wrapping and getting everything ready to hand over to these amazing families. Take a look! 

Share Button

Written by Stephanie Rudnick
Stephanie Rudnick

December 7th, 2016 at 1:44 pm

MKTG Presents: Pairings // An Art x Music Experience

with one comment

pairings1

Last week, MKTG New York held our first Pairings // An Art x Music Experience, an exclusive series promoting creative artists and cultural inspiration. Our launch event featured art by Ralph Miller and music by DJ Zev, who spun beats among our office’s chic, pop art-infused space- a fitting backdrop as MKTGers and Dentsu Aegis Network partners sipped Diageo brand cocktails.

Growing up in Nicaragua and the Dominican Republic, Ralph Miller was influenced by Central American and Caribbean Art. For the past 30 years, Ralph has created cutting-edge experiential media and attractions. DJ Zev, a native of Brooklyn, New York, has spun at some of the most recognized clubs and events around the world; and for celebrities and brands such as Nick Cannon, Fergie, Eva Mendes, Red Bull, MTV, Porsche, Macy’s and Disney.

 

–Contributed by MKTG Global Communications team

 

 

Share Button

Written by Andrea D'Alessandro
Andrea D'Alessandro

October 26th, 2016 at 4:48 pm

SportsBusiness Journal Visits MKTG’s NY HQ

without comments

CEO Charlie Horsey and his favorite work by Roy Lichtenstein he picked out for his first office decades ago

 

FROM SPORTSBUSINESS JOURNAL:

Posted on October 24, 2016

Lifestyle/event marketing agency MKTG’s design prowess is evident throughout its sleek offices in lower Manhattan’s Tribeca neighborhood.

On the walls are two pieces from seminal pop artists Roy Lichtenstein and Keith Haring. “Twenty-five years ago, I had my first office and a $500 decorating budget,” said Charlie Horsey, the agency’s CEO. “The Haring is about having fun, and the pointing Lichtenstein is about accountability.’’

Also on the wall is a certificate signed by Mickey Mouse and Scrooge McDuck, certifying that Horsey graduated from Disney University in 1988, with a “Mousters Degree.” Earning that diploma entailed working at Disney World and donning a Disney costume.

Shoutouts to his hometown St. Louis include a St. Louis Cardinals logo inside of the pocket door leading into his office. “Sometimes, I have to hide it,” he said with a laugh.

New executives of parent company Denstu climb Mount Fuji as a rite of passage. Horsey ascended in June with hundreds of co-workers: “Five and half hours up and 2 1/2 hours down, and we wrote postcards at the top, wishing our clients well.”

Across the hall, there’s a full tavern setup, in tribute to client Diageo, along with a coffee bar. Horsey insists his routine is more caffeine- than alcohol-infused, but his ability to draw a perfect Guinness pint is impressive nonetheless.

MKTG Chief Creative Officer Ben Roth handled much of the office design.

PHOTOS BY PATRICK E. MCCARTHY

A variety of natural textures and lighting add to the open, inspiring environment at MKTG’s headquarters.
Global brand communications director Stephanie Rudnick chooses a soda from the soda machine customized by the MKTG NY Creative Department.
Hometown shoutout to Major League Baseball’s St. Louis Cardinals, Charlie’s home team.

MKTG Chief Creative Officer Ben Roth commissioned local artist Andrea von Bujdoss to paint a staff entrance with something powerful and thought-provoking for employees to see as they come and go each day: “What Tomorrow Holds.”

A fierce Mickey Mouse stands watch in the office, a not to Charlie’s time at Disney U

Horsey earned his “Mousters Degree” in 1988.
Disney University participants. That’s Charlie in the striped shirt on Mickey’s left!
A pint is never far away with offerings from long-standing client Diageo at the MKTG bar across the hall from his office.
A subtle, overhead reminder of the firm’s call letters in homage to it’s original NYC HQ in Chelsea Market.
Horsey joined new Dentsu employees on an annual Mount Fuji excursion in Japan with Dentsu President and CEO Tadashi Ishii.
Photo: COURTESY OF DAN
Share Button

Canon Celebrates New Camera with Surprise Gallery Event at The Whitney

with one comment

Reposted (and a bit revised) from our partner agency 360i’s blog. We were honored to help them fully produce this powerful experience. 

To launch the highly-anticipated EOS 5D Mark IV, Canon and 360i gave four photographers an impossible challenge: only 24 hours after receiving the camera, they would have to display the images they captured at a full-fledged pop-up exhibit, produced by MKTG, at the white hot Whitney Museum in New York City’s Meatpacking district.

Just hours before the event, neither Canon nor 360i nor MKTG knew what images provided by Roberto Valenzuela, Jendra Jarnagin, Alex Strohl and Sue Bryce would look like. But confident in the camera’s abilities, they welcomed 130 prominent members of the media, influencers and New York’s photography community to watch as they were unveiled for the first time around the gallery. As guests arrived, every frame in the gallery was still empty. Then, while the audience watched, the photos were printed with Canon printers and mounted on the walls of the gallery over the course of the evening.

canon_mark4_release_371-1024x683

With over 8.2 million impressions, the campaign and gallery event was a successful celebration of Canon’s passion for imaging, and confidence in their flagship camera.

 

Share Button

MKTG CEO Charlie Horsey: Growing Strategically within the Dentsu Aegis Network

with one comment

Dentsu Aegis Network’s (DAN) UNBOXED series out of the US spotlights innovation, collaboration and talent. The most recent episode, Growing Strategically, takes a deeper dive into the importance of well-thought-out mergers and acquisitions within DAN from the perspective of leaders from acquired agencies within the group. MKTG was acquired by DAN in August of 2014, and CEO Charlie Horsey discusses the seamless integration of MKTG into the Network and how it has greatly benefitted not only clients, but our employees and culture.

–Contributed by MKTG Global Communications team

Share Button

Written by Andrea D'Alessandro
Andrea D'Alessandro

October 5th, 2016 at 10:42 am

MKTG Welcomes French Sports Marketing Agency Keneo to the Family

with one comment

screen-shot-2016-09-21-at-10-35-21-am

PRESS RELEASE: Dentsu Aegis strengthens sports marketing offering in France with acquisition of Keneo

September 21, 2016: Dentsu Aegis Network today announces the acquisition of Keneo, a leading French sports marketing agency. Keneo will be fully integrated into Dentsu Aegis Network’s lifestyle marketing agency MKTG, further strengthening the brand and the network’s sports consulting and marketing offering.

Founded in 2008 and screen-shot-2016-09-21-at-10-25-34-amheadquartered in Paris, Keneo provides a complete service offering from strategic consulting to execution, both in France and internationally. With a strong team of 30 sports marketing experts, the agency serves a large variety of professional clubs and organising committees, including the French Football Federation, Tokyo 2020, Paris 2024, Paris Saint-Germain and the National Rugby League, among others.

Following the acquisition, Edouard Donnelly, Chairman of Keneo, and Franck Ladouce, CEO of Keneo, will continue to lead their successful team, becoming CEO and Deputy CEO of MKTG France respectively. Both will report to Thierry Jadot, CEO of Dentsu Aegis Network France, Benelux and MENA, and work directly with Charlie Horsey, Global Brand President of MKTG, on integration, collaboration and business development.

Thierry Jadot, CEO of Dentsu Aegis Network France, Benelux and MENA, commented: “Keneo complements and strengthens an area of expertise already present in Dentsu Aegis Network’s DNA. This is a fantastic opportunity to project ourselves with even greater strength and speed into the sports marketing and communication sector with an agency that has become a reference in the field. The addition of Edouard and Franck to the Board of MKTG is an important asset for our network, and together we will be able to deliver a wide range of sport and entertainment campaigns and enable greater collaboration within our regions.”

Charlie Horsey, US CEO and Global Brand President MKTG, said: “Providing innovative, insight-driven sports marketing and consulting services to our clients is a huge priority at MKTG and we are thrilled to welcome the Keneo team in France to the MKTG family. Having the ability to leverage and collaborate with our global network of experts and resources will benefit not only everyone at MKTG, but our clients and our partners across the Dentsu Aegis Network as well. We look forward to working with Edouard and Franck and their entire team to achieve great things across France and around the globe.”

Edouard Donnelly, CEO of MKTG France said: “I am delighted to be joining MKTG and Dentsu Aegis Network. It was an obvious step for us to join an impressive network that shares our values and commitment to being at the forefront of sports marketing and we are delighted to join forces”.

Franck Ladouce, Deputy CEO of MKTG France, added: “We are particularly proud to join a group which is renowned for its innovation and creativity. This partnership represents many new opportunities for our people and our clients, combining the expertise of our teams with the strength and know-how of the group’s international network.”

 

–Contributed by Dentsu Aegis Network and MKTG

Share Button

MKTG Extends To Germany Through Acquisition of Markenloft

without comments

Screen Shot 2016-09-07 at 11.00.47 AM

August 18, 2016: Dentsu Aegis Network today announces that it has signed an agreement to acquire Markenloft GmbH (“Markenloft”), a leading brand and lifestyle marketing agency in Germany. The completion of this acquisition is subject to regulatory approval. Markenloft will be fully integrated in the lifestyle marketing agency MKTG, further expanding the brand’s footprint around the world and strengthening the network’s sports and entertainment, experiential and lifestyle marketing offering.

Founded in 2008 and headquartered in Dusseldorf, Markenloft has grown to become a leading brand and lifestyle marketing agency in Germany by creating new standards for advisory client relations based on ‘emotional brand selling’. Markenloft’s holistic brand experience approach brings together event marketing, live communication & experience production, experiential campaigns, sports & entertainment consulting, sponsorship management and celebrity consulting. With a strong team of more than 30 experiential marketing experts, the agency provides lifestyle marketing services to high profile clients across various industries.

Following the acquisition, Sebastian Birwe and Kai Burkhard – Founders and Managing Partners – will continue to lead their successful team within the new MKTG offering across Germany. They will report to Zoja Paskaljevic, CEO of Dentsu Aegis Network Germany.

Zoja Paskaljevic, CEO of Dentsu Aegis Network Germany, commented: “This is a really exciting opportunity for our group and I am delighted to welcome the Markenloft team to our network. Their experience and proven leadership will provide us with solid foundation to launch MKTG in Germany and significantly strengthen our lifestyle marketing offering globally. Bringing Markenloft to Dentsu Aegis Germany will build up an entirely new brand experience offering to deliver even more value for our clients.”

Charlie Horsey, Global Brand President MKTG, said: Establishing a presence in Germany has been a priority for us since being acquired by Dentsu Aegis Network in August 2014. We were committed to identifying an existing business that was not only a market leader and a functional fit, but a cultural fit. We found that in Markenloft from our first meeting. Sebastian and Kai have built out an incredible business, one that perfectly complements the integrated lifestyle marketing service offering we have been building out around the globe. We very much look forward to working with Sebastian, Kai and their entire team to achieve great things for MKTG, our employees and, of course, for our clients.

Sebastian Birwe, Managing Partner of Markenloft, commented: “We are truly excited to be joining the innovative Dentsu Aegis Network and launch MKTG in Germany. With this partnership, Markenloft will empower its talent, clients and ideas through MKTG’s established global network and resources that are beautifully aligned with our purpose and vision of our industry.”

“It’s an exciting day for Markenloft. MKTG is an extraordinary international network because of their commitment to always being at the forefront of brand experience and lifestyle marketing and we are thrilled to join forces. Together we can leverage the synergies in creativity and innovation on an global scale”, Kai Burkhard, Managing Partner of Markenloft, added.

 

Contributed by Dentsu Aegis Network 

Share Button

Thank You Creativity: The Chronicles of a Cannes Lions First-Timer

without comments

Screen Shot 2016-07-25 at 3.46.20 PM

Cannes is ‘more than just rose or chardonnay’… Nikhil Parsad, MKTG San Francisco

MKTG San Francisco’s very own Creative Director, Nikhil Parsad, was appointed by the Dentsu Aegis Network Executive Board to represent MKTG at Cannes Lions 2016. Check out Nikhil’s recap of his experience at the festival here and check out his video digest on the Dentsu Aegis Vimeo Channel here.

 

Share Button

Written by Andrea D'Alessandro
Andrea D'Alessandro

July 8th, 2016 at 4:02 pm