Archive for the ‘Dentsu Aegis Network’ tag

MKTG Team Enjoys The Great American Eclipse, All Over The Country

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On August 21, 2017, along with at least half of Americans, Team MKTG took to the streets, and the roofs and for some (like Markus Sheldon) to the path of the eclipse to experience history – the first total eclipse of the sun visible across the entire contiguous US since June 8, 1918! Wherever you watched it from, we hope you had as much fun with the experience…and made as much of a big deal as we did at our offices across the US. There’s nothing quite like bonding over the wonders of outer space on a Monday afternoon.

The team from MKTG New York got to the roofdeck first and scored the VIP seats well before the 250 others made it up to catch the eclipse. We’re not competitive or anything!;)

 

MKTG San Francisco captures a selfie on their rooftop patio pre-eclipse

 

MKTG Chicago taking eclipse viewing to the streets oustide of their office. A total aside, but right there in the distance is the famous Mr. Beef. If you’re ever in Chicago, make sure you grab a sandwich there!

 

MKTG Westport is prepared with their homemade cereal box projectors

 

MKTG Charlotte hosted a party on their office patio with a pot luck and beer cart, and then got special permission from our building to access the roof to watch the eclipse. WELL DONE CHARLOTTE!

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

August 22nd, 2017 at 11:03 am

S&E Sponsorship becomes MKTG following acquisition

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S&E Sponsorship has been officially integrated into the Dentsu Aegis Network, which acquired the sports marketing and lifestyle company in late 2016.

The official integration was marked by the agency changing its name to MKTG, which is Dentsu’s sport and entertainment lifestyle brand. MKTG Canada joins a Dentsu network with existing offices in Sydney, London, Paris and Dusseldorf.

In addition to a new owner and name change, the MKTG Canada team has also moved into a new office and picked up three new clients since the start of the year. The agency recently signed deals with Adidas, FedEx and Milk2Go.

To read the rest of the article, click here

Written by Val Maloney

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DENTSU AEGIS US WOMEN’S LEADERSHIP SERIES FEATURING ELISE MITCHELL

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Elise Mitchell and Rob Horler, CEO Dentsu Aegis Network US Q&A at the first Women’s Leadership Series of the Year at DAN US HQ in Tribeca, New York

As part of Dentsu Aegis Network’s global commitment to fostering gender diversity and supporting female leaders across its businesses, the network hosts a quarterly speaker series dedicated to discussing the opportunities and challenges of female talent. The first edition was hosted at the new US headquarters of the Dentsu Aegis Network in New York’s trendy TriBeCa neighborhood and featured Elise Mitchell, founder and CEO of global communications agency Mitchell Communications. Approximately 75 people from across the company (including at least 15 MKTGers) spent the evening networking, celebrating women in leadership, and hearing Elise’s amazing story of entrepreneurship and growth.

Elise shared key lessons from her recently released book, Leading Through The Turn, and was later joined by Rob Horler, CEO DAN US, for a Q&A with the audience. Was an awesome night and is an even more awesome read. Grab your copy today!

For more photos from the event, check out Mitchell’s Facebook page.

 

 

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MKTG4GOOD: MKTG San Francisco | Adopt a Family

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For the past month, the San Francisco office has been working with Adopt a Family as part of our annual winter corporate social responsibility event. Adopt a Family is a non-profit organization that pairs families in need with donors (like us!) and the donors  follow a wishlist and shop for holiday gifts for the families. 

We received two families to support so we split the West Coast team (this included everyone in LA and our gals currently working in NY) up. We arranged as a little friendly competition and the teams signed up for items and shopped. Earlier this week, we gathered all of the gifts in San Fran and spent much of the day gift wrapping and getting everything ready to hand over to these amazing families. Take a look! 

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Written by Stephanie Rudnick
Stephanie Rudnick

December 7th, 2016 at 1:44 pm

Canon Celebrates New Camera with Surprise Gallery Event at The Whitney

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Reposted (and a bit revised) from our partner agency 360i’s blog. We were honored to help them fully produce this powerful experience. 

To launch the highly-anticipated EOS 5D Mark IV, Canon and 360i gave four photographers an impossible challenge: only 24 hours after receiving the camera, they would have to display the images they captured at a full-fledged pop-up exhibit, produced by MKTG, at the white hot Whitney Museum in New York City’s Meatpacking district.

Just hours before the event, neither Canon nor 360i nor MKTG knew what images provided by Roberto Valenzuela, Jendra Jarnagin, Alex Strohl and Sue Bryce would look like. But confident in the camera’s abilities, they welcomed 130 prominent members of the media, influencers and New York’s photography community to watch as they were unveiled for the first time around the gallery. As guests arrived, every frame in the gallery was still empty. Then, while the audience watched, the photos were printed with Canon printers and mounted on the walls of the gallery over the course of the evening.

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With over 8.2 million impressions, the campaign and gallery event was a successful celebration of Canon’s passion for imaging, and confidence in their flagship camera.

 

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Dentsu Aegis Network boss Jerry Buhlmann: ‘Creativity is about immersive experiences’

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Agencies are still best-placed to offer advertisers impartial expertise and creative marketing solutions, according to Dentsu Aegis Network global chief executive Jerry Buhlmann.

Speaking to M&M Global at the group’s beach venue at Cannes Lions 2016 (watch interview HERE), Buhlmann says that, despite the claims of digital media and ad tech firms, agencies remain a marketers’ best friend – so long as they adapt to the new reality of the digital economy.

“In the context of this market, innovation is critical to success for brands. The only certainly over the next five years is the growth of the digital economy. Clients have to build digital economy businesses if they want to thrive and succeed,” says Buhlmann.

“We’re the only holding company with a vision, innovating the way brands are built. We see some big changes in the market, and some big opportunities. Being high growth and low legacy, which I think we are, gives us an advantage,” he adds, referring to the 46 acquisitions Dentsu Aegis Network has made over the past 18 months.

Read more over at M&M Global here

provided by MKTG Global Communications Team

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Written by Stephanie Rudnick
Stephanie Rudnick

June 24th, 2016 at 2:45 pm

Dentsu Singapore bags the top glory at #AOTYSG 2016!

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In what is a first in the history of Marketing Magazine’s Agency of the year Awards’, our friends at Dentsu Singapore emerged the top winner bagging the Overall Agency of the Year title.

The agency bagged two gold and one silver trophies across Brand Consultancy of the Year, Content Marketing Agency of the Year and Creative Agency of the year categories respectively.

The competition in no way was an easy one. There were two extremely strong contenders for the top spot this year – MRM//McCann and Ogilvy and Mather Singapore both winning the same number of trophies as Dentsu. It was down to the judges’ scores which made Dentsu the champion this year.

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Click here to read the rest of the article!

Article written by Hairol Salim, Marketing Interactive 

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MKTG Welcomes ApolloNation and Team Epic in Australia and New Zealand to the family!

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Matt Connell, managing director of sport and entertainment, Kylie Green, managing director of activations and Simon Ryan, Dentsu Aegis ANZ CEO

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Dentsu agencies merge to form local branch of MKTG

Dentsu Aegis’ global lifestyle marketing arm MKTG is to get an official foothold in the Australian market after local network agencies, ApolloNation and Team Epic, have come together to service the one MKTG umbrella brand.

Marking the launch of Dentsu’s ninth global network brand and lifestyle agency, MKTG will be headed up Matt Connell in the role of managing director of sport and entertainment and Kylie Green as managing director of activations. Both roles will report into Dentsu Aegis Network ANZ CEO, Simon Ryan.

The launch of the MKTG network brand in Australia adds another string to the bow of the agency’s further 30 offices across 17 countries globally, and more than 1,450 specialist activations staff with headquarters in New York.

MKTG will look to lead in lifestyle marketing across the key service pillars of retail and shopper, live and experiential, sports and entertainment, enterprise and creative and innovation.

MKTG is part of the Dentsu Aegis Network globally but this move now sees it technically launch an Australia arm

Ryan says: “The Team Epic and ApolloNation teams share great synergies, and as we combine to become MKTG in Australia, our goal will be to be the best experiential, sport and entertainment lifestyle marketing organisation in the country.”

“This is an exciting chapter in the evolution of our Group and its global vision, and demonstrates our commitment to continually re-shaping our offering to provide the best value possible to our client partners.”

Charlie Horsey, MKTG Global CEO adds: “We have developed a strategy to ensure we not only continue moving forward into the future as leaders in lifestyle marketing, but remain as pioneers in the transformation of our industry.”

Email Nicola at nicolariches@yaffa.com.au.

Melbourne Team Pic Launch April 27

Our MKTG Melbourne Team celebrating…as Aussies do so well with a cold pint at their local!

Article by: Nicola Riches

 

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Gatorade Fuel Lab named one of the best brand experiences at SXSW 2016

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We are so thrilled to be celebrating a hugely successful launch of the Gatorade Fuel Lab with our awesome client, Gatorade, this past week at SXSW, unveiling an interactive showcase of Gatorade’s latest innovation. Gatorade’s brand promise is to serve today’s evolved athlete by combining new data about performance, nutrition and biomechanics – and Fuel Lab certainly brought that to life. Now that we have packed up SX, we are hitting the road to bring the Lab to locations across the US, starting with The Big Apple on March 30th!

And to top it off, yesterday, CNBC posted a story that the Fuel Lab was one of the best brand experiences at SX! And there were a LOT of great experiences to choose from so we are all very honored. Here is what they had to say:

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Gatorade transported SXSW attendees inside its Gatorade Fuel Lab, a real facility in Barrington, Illinois, where athletes and Gatorade scientists work together to create the ideal sports drink formula. People were invited to custom make their own Gatorade using “sports fuel” pods that just need to be added to water.

“Gatorade is an innovation company and we wanted to make a huge statement,” Xavi Cortadellas, senior director of innovation and design at Gatorade. “The whole idea is delivering sports fuel personalization.”

Gatorade hopes that eventually consumers can go online and find which “sports fuel” fits them best. Then choose the formula based on the type of activity they do and the weather they are experiencing. The pods are also easier to ship than bottles of Gatorade, which fits today’s digital consumer-led lifestyle.

“Consumers want personalization and technology in everything they are doing,” said Cortadellas.

 

Numerous MKTG capabilities were utilized – we handled concept, design, development, digital platform registration, data capture, activation execution and launch. And we had a BLAST and love our client!

The Fuel Lab activation now goes on tour to visit high school elite athletes at the following stops:
March 30 – March 31: New York (Grand Hyatt)
May 27 – May 30: Philadelphia
June 16 – June 19: Chicago (Navy Pier)
July 19 – July 27: Las Vegas
August 5 – August 7: Los Angeles


Learn more at www.gatorade.com/fuellab

Some other awesome coverage. #TeamMKTG 

http://www.brandchannel.com/2016/03/10/sxsw-2016-gatorade-fuel-lab-031016

http://www.adweek.com/news/technology/these-4-projects-are-helping-gatorade-bolster-its-brand-technology-170180 

http://www.fastcocreate.com/3057684/gatorade-drops-some-sports-science-with-new-ad-hinting-at-brands-future

https://twitter.com/BradJakeman/status/708721194195771393?lang=en 

https://twitter.com/danduan/status/709146912092327937?lang=en 

https://twitter.com/chassan/status/708718568280469504?lang=en 

https://twitter.com/KyleR/status/708355068056064000?lang=en 

https://twitter.com/jpmarcum/status/709147238367432704?lang=en 

https://twitter.com/iampatrickweir/status/709148964910714882?lang=en 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 17th, 2016 at 2:43 pm

Dentsu Aegis Network Sport & Entertainment win at the European Sponsorship Association Excellence Awards!!

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Dentsu Aegis Network Sport & Entertainment won two prestigious European Sponsorship Association (ESA) Excellence Awards on Thursday 11 February, 2016 at the annual European Sponsorship Association awards ceremony, held at the Café de Paris in London. The Awards celebrate successful sponsorship campaigns in all sectors – sport, culture, entertainment, media, community and corporate responsibility.

Their long standing work with British Gas’ ‘Sponsorship of British Swimming’ was awarded the coveted title of ‘Sport Sponsorship of the Year’. British Gas’ ‘Sponsorship of British Swimming’ was duly recognised for a fantastic sponsorship that has spaned six years since 2009. Along the journey British Gas helped over 100,000 children to swim, provided 1.5 million free swims and supported elite athletes on the world stage.

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Dentsu Aegis Network also added to this sporting success with a ground-breaking win in the music space which shows the true breadth of DAN’s offering in Sport & Entertainment.

Working in partnership with The Story Lab UK, their work for Microsoft Lumia was awarded the top prize in the ‘Multi National’ category following a comprehensive judging process that evaluated sponsorship campaign entries from across Europe.

Their work for Microsoft was focused on driving the perception of Lumia being seen as a creative brand to a cultural relevant audience across six key European markets.

Clean Bandit, a band on the rise and with global appeal, were looking for help on their next music video. They spotted a perfect opportunity to build the phone and all its capabilities into their creative process. The music video went on to be Clean Bandit’s most successful launch to date and it can be viewed here! Skip to end to see their three part ‘making of’ documentary showing how we made it all happen.

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David Peters, Managing Director Dentsu Aegis Network Sport & Entertainment UK said of the wins: ‘An ESA Excellence Award represents the industry ‘gold standard’ and it is a fantastic recognition of the best-in-class sponsorship campaigns that we deliver for our clients across Sport & Entertainment’.

Again, congratulations to our sister agency DAN S&E in London!!

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Written by The Wolf
The Wolf

February 29th, 2016 at 11:08 am