Archive for the ‘Dentsu Aegis Network’ tag

Thank You Creativity: The Chronicles of a Cannes Lions First-Timer

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Cannes is ‘more than just rose or chardonnay’… Nikhil Parsad, MKTG San Francisco

MKTG San Francisco’s very own Creative Director, Nikhil Parsad, was appointed by the Dentsu Aegis Network Executive Board to represent MKTG at Cannes Lions 2016. Check out Nikhil’s recap of his experience at the festival here and check out his video digest on the Dentsu Aegis Vimeo Channel here.

 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

July 8th, 2016 at 4:02 pm

Dentsu Aegis Network boss Jerry Buhlmann: ‘Creativity is about immersive experiences’

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Agencies are still best-placed to offer advertisers impartial expertise and creative marketing solutions, according to Dentsu Aegis Network global chief executive Jerry Buhlmann.

Speaking to M&M Global at the group’s beach venue at Cannes Lions 2016 (watch interview HERE), Buhlmann says that, despite the claims of digital media and ad tech firms, agencies remain a marketers’ best friend – so long as they adapt to the new reality of the digital economy.

“In the context of this market, innovation is critical to success for brands. The only certainly over the next five years is the growth of the digital economy. Clients have to build digital economy businesses if they want to thrive and succeed,” says Buhlmann.

“We’re the only holding company with a vision, innovating the way brands are built. We see some big changes in the market, and some big opportunities. Being high growth and low legacy, which I think we are, gives us an advantage,” he adds, referring to the 46 acquisitions Dentsu Aegis Network has made over the past 18 months.

Read more over at M&M Global here

provided by MKTG Global Communications Team

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Written by Stephanie Rudnick
Stephanie Rudnick

June 24th, 2016 at 2:45 pm

Dentsu Singapore bags the top glory at #AOTYSG 2016!

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Dentsu

 

In what is a first in the history of Marketing Magazine’s Agency of the year Awards’, our friends at Dentsu Singapore emerged the top winner bagging the Overall Agency of the Year title.

The agency bagged two gold and one silver trophies across Brand Consultancy of the Year, Content Marketing Agency of the Year and Creative Agency of the year categories respectively.

The competition in no way was an easy one. There were two extremely strong contenders for the top spot this year – MRM//McCann and Ogilvy and Mather Singapore both winning the same number of trophies as Dentsu. It was down to the judges’ scores which made Dentsu the champion this year.

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Click here to read the rest of the article!

Article written by Hairol Salim, Marketing Interactive 

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MKTG Welcomes ApolloNation and Team Epic in Australia and New Zealand to the family!

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merger

Matt Connell, managing director of sport and entertainment, Kylie Green, managing director of activations and Simon Ryan, Dentsu Aegis ANZ CEO

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Dentsu agencies merge to form local branch of MKTG

Dentsu Aegis’ global lifestyle marketing arm MKTG is to get an official foothold in the Australian market after local network agencies, ApolloNation and Team Epic, have come together to service the one MKTG umbrella brand.

Marking the launch of Dentsu’s ninth global network brand and lifestyle agency, MKTG will be headed up Matt Connell in the role of managing director of sport and entertainment and Kylie Green as managing director of activations. Both roles will report into Dentsu Aegis Network ANZ CEO, Simon Ryan.

The launch of the MKTG network brand in Australia adds another string to the bow of the agency’s further 30 offices across 17 countries globally, and more than 1,450 specialist activations staff with headquarters in New York.

MKTG will look to lead in lifestyle marketing across the key service pillars of retail and shopper, live and experiential, sports and entertainment, enterprise and creative and innovation.

MKTG is part of the Dentsu Aegis Network globally but this move now sees it technically launch an Australia arm

Ryan says: “The Team Epic and ApolloNation teams share great synergies, and as we combine to become MKTG in Australia, our goal will be to be the best experiential, sport and entertainment lifestyle marketing organisation in the country.”

“This is an exciting chapter in the evolution of our Group and its global vision, and demonstrates our commitment to continually re-shaping our offering to provide the best value possible to our client partners.”

Charlie Horsey, MKTG Global CEO adds: “We have developed a strategy to ensure we not only continue moving forward into the future as leaders in lifestyle marketing, but remain as pioneers in the transformation of our industry.”

Email Nicola at nicolariches@yaffa.com.au.

Melbourne Team Pic Launch April 27

Our MKTG Melbourne Team celebrating…as Aussies do so well with a cold pint at their local!

Article by: Nicola Riches

 

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Written by Paige McConney
Paige McConney

April 27th, 2016 at 8:06 am

Gatorade Fuel Lab named one of the best brand experiences at SXSW 2016

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We are so thrilled to be celebrating a hugely successful launch of the Gatorade Fuel Lab with our awesome client, Gatorade, this past week at SXSW, unveiling an interactive showcase of Gatorade’s latest innovation. Gatorade’s brand promise is to serve today’s evolved athlete by combining new data about performance, nutrition and biomechanics – and Fuel Lab certainly brought that to life. Now that we have packed up SX, we are hitting the road to bring the Lab to locations across the US, starting with The Big Apple on March 30th!

And to top it off, yesterday, CNBC posted a story that the Fuel Lab was one of the best brand experiences at SX! And there were a LOT of great experiences to choose from so we are all very honored. Here is what they had to say:

Gatorade

Gatorade transported SXSW attendees inside its Gatorade Fuel Lab, a real facility in Barrington, Illinois, where athletes and Gatorade scientists work together to create the ideal sports drink formula. People were invited to custom make their own Gatorade using “sports fuel” pods that just need to be added to water.

“Gatorade is an innovation company and we wanted to make a huge statement,” Xavi Cortadellas, senior director of innovation and design at Gatorade. “The whole idea is delivering sports fuel personalization.”

Gatorade hopes that eventually consumers can go online and find which “sports fuel” fits them best. Then choose the formula based on the type of activity they do and the weather they are experiencing. The pods are also easier to ship than bottles of Gatorade, which fits today’s digital consumer-led lifestyle.

“Consumers want personalization and technology in everything they are doing,” said Cortadellas.

 

Numerous MKTG capabilities were utilized – we handled concept, design, development, digital platform registration, data capture, activation execution and launch. And we had a BLAST and love our client!

The Fuel Lab activation now goes on tour to visit high school elite athletes at the following stops:
March 30 – March 31: New York (Grand Hyatt)
May 27 – May 30: Philadelphia
June 16 – June 19: Chicago (Navy Pier)
July 19 – July 27: Las Vegas
August 5 – August 7: Los Angeles


Learn more at www.gatorade.com/fuellab

Some other awesome coverage. #TeamMKTG 

http://www.brandchannel.com/2016/03/10/sxsw-2016-gatorade-fuel-lab-031016

http://www.adweek.com/news/technology/these-4-projects-are-helping-gatorade-bolster-its-brand-technology-170180 

http://www.fastcocreate.com/3057684/gatorade-drops-some-sports-science-with-new-ad-hinting-at-brands-future

https://twitter.com/BradJakeman/status/708721194195771393?lang=en 

https://twitter.com/danduan/status/709146912092327937?lang=en 

https://twitter.com/chassan/status/708718568280469504?lang=en 

https://twitter.com/KyleR/status/708355068056064000?lang=en 

https://twitter.com/jpmarcum/status/709147238367432704?lang=en 

https://twitter.com/iampatrickweir/status/709148964910714882?lang=en 

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Written by Stephanie Rudnick
Stephanie Rudnick

March 17th, 2016 at 2:43 pm

Dentsu Aegis Network Sport & Entertainment win at the European Sponsorship Association Excellence Awards!!

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Dentsu Aegis Network Sport & Entertainment won two prestigious European Sponsorship Association (ESA) Excellence Awards on Thursday 11 February, 2016 at the annual European Sponsorship Association awards ceremony, held at the Café de Paris in London. The Awards celebrate successful sponsorship campaigns in all sectors – sport, culture, entertainment, media, community and corporate responsibility.

Their long standing work with British Gas’ ‘Sponsorship of British Swimming’ was awarded the coveted title of ‘Sport Sponsorship of the Year’. British Gas’ ‘Sponsorship of British Swimming’ was duly recognised for a fantastic sponsorship that has spaned six years since 2009. Along the journey British Gas helped over 100,000 children to swim, provided 1.5 million free swims and supported elite athletes on the world stage.

DAN swim

Dentsu Aegis Network also added to this sporting success with a ground-breaking win in the music space which shows the true breadth of DAN’s offering in Sport & Entertainment.

Working in partnership with The Story Lab UK, their work for Microsoft Lumia was awarded the top prize in the ‘Multi National’ category following a comprehensive judging process that evaluated sponsorship campaign entries from across Europe.

Their work for Microsoft was focused on driving the perception of Lumia being seen as a creative brand to a cultural relevant audience across six key European markets.

Clean Bandit, a band on the rise and with global appeal, were looking for help on their next music video. They spotted a perfect opportunity to build the phone and all its capabilities into their creative process. The music video went on to be Clean Bandit’s most successful launch to date and it can be viewed here! Skip to end to see their three part ‘making of’ documentary showing how we made it all happen.

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David Peters, Managing Director Dentsu Aegis Network Sport & Entertainment UK said of the wins: ‘An ESA Excellence Award represents the industry ‘gold standard’ and it is a fantastic recognition of the best-in-class sponsorship campaigns that we deliver for our clients across Sport & Entertainment’.

Again, congratulations to our sister agency DAN S&E in London!!

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Written by Paige McConney
Paige McConney

February 29th, 2016 at 11:08 am

Dentsu Aegis to bring MKTG to India, merge it with Fountainhead Entertainment

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econ times
from The Economic Times India by Pritha Mitra Dasgupta, ET Bureau Jan 28, 2016, 11.22AM IST

MUMBAI: Dentsu Aegis Network is bring ing its New York-based lifestyle marketing agency MKTG to India. The agency will be merged with Dentsu Aegis’ recently-acquired event management company Fountainhead Entertainment, which was renamed as Fountainhead psLive.

The new unit will now be called Fountainhead-MKTG. “In India, the lifestyle marketing solutions mar ket is growing at twice the rate of the ATL (above-the line) market. The formation of Fountainhead MKTG will help us achieve our mission of being the second-largest agency group by end 2017 in India,” said Ashish Bhasin, chief executive officer, South Asia at Dentsu Aegis Network.

The development marks the end of the psLive, the London-based media and communication firm’s experiential marketing unit, in India.

Fountainhead has over 200 employees across offices in Mumbai, Delhi and Bengaluru. The first phase of the merger will focus on knowledge transfer, import of technology and training. One major objective of this new unit will be to create intellectual properties for brands, the company said.

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Written by Stephanie Rudnick
Stephanie Rudnick

February 3rd, 2016 at 3:51 pm

MKTG Named Lifestyle Marketing Leader by Dentsu Aegis Network

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In conjunction with Dentsu Aegis Network announcing MKTG as a new global brand, the lifestyle marketing agency has also rebranded with this new logo mark.


It is a big day here at MKTG in the US and frankly, around the globe!

Today, October 19, 2015, Dentsu Aegis Network (DAN) officially created a new pillar to organize around its support of lifestyle marketing and named MKTG to take the lead as the Network’s 9th global brand.

With that, other DAN agencies that work in lifestyle marketing, including Out-of-Home agency Posterscope’s experiential arm, psLIVE’s offices across Europe and Asia Pacific, South Africa’s Crimson Room and Australia/New Zealand’s Apollo Nation as well as leading US-based sports and entertainment consulting agency Team Epic, will be realigned as part of MKTG over the next 12 months.

What does this mean?

By this time next year, we are anticipated to grow from 450 full-time employees in two countries, to nearly 1,000 full-time employees in 14 countries, providing the same insights, creative solutions, execution and customer service our clients and employees have come to expect from us.

The move was done with two strategic objectives in mind….provide growth and development opportunities for our employees and to better service our client partners.

You can read the official announcement here.

We’re very excited about the new direction our agency has taken. The possibilities are endless and we can’t wait to keep sharing our journey with you. Stay tuned!

 

MKTGINC; HOK

MKTG’s NYC HQ. Come for a visit!

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Written by Paige McConney
Paige McConney

October 19th, 2015 at 2:06 pm

Live from Atlanta, It’s psLIVE

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Photo courtesy of psLIVE

As you’ve probably heard, MKTG INC was acquired by Dentsu Aegis Network this fall. With this exciting development comes the great news that psLIVE, another Dentsu agency, and MKTG INC are now in the same happy agency family. Here’s a note from our new friends in Atlanta:

“With the recent addition of MKTG INC to the Dentsu Aegis Network family, we here in Atlanta are looking forward to working with a great, innovative group. And you then must be wondering – what is with those guys in Atlanta? Who are they? What is their office like? Does it smell like Chick-Fil-A?

Well first, psLIVE is made up of brand strategists, creatives, producers and innovators with a passion for doing things different in order to deliver a better live brand experience. And to be honest, that pretty much describes every one of us. We are a small group of around 60, so each of us wear a lot of hats. We’re all creatives who find ways to do things differently for our clients. At the same time, we’re all producers with frontline field experience. Whether behind the desk or behind the pallet jack, we love every step of the process, from start to finish.

Part of the reason we’re so hands-on is that we have the privilege of having our office attached to our warehouse of truss, trucks and toys. Between our office, warehouse and outdoor storage of buses and trailers, we come to work every day to a 100,000-square-foot operations center. This allows us to be active with our inventory on a day-to-day basis and gives us the space to experiment and have fun. At times our warehouse has been home to inflatables, a functional bar, a helicopter, and a fully serviceable batting cage. Not to mention all of the internal events and parties we can throw in the vast space!

A few of our key clients include AT&T, ESPN, PepsiCo, Peet’s Coffee and Tea, Southwest Airlines, the NFL, the USTA and ConAgra Foods. In addition to Atlanta, we have people in Norwalk and Chicago.

IMG_3235We are excited about having MKTG INC within the Network and we continue to look forward to creating and innovating together.

And yes, we are obsessed with Chick-Fil-A. It’s the best.

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