Archive for the ‘Dentsu Aegis Network’ tag

Dentsu Aegis to bring MKTG to India, merge it with Fountainhead Entertainment

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econ times
from The Economic Times India by Pritha Mitra Dasgupta, ET Bureau Jan 28, 2016, 11.22AM IST

MUMBAI: Dentsu Aegis Network is bring ing its New York-based lifestyle marketing agency MKTG to India. The agency will be merged with Dentsu Aegis’ recently-acquired event management company Fountainhead Entertainment, which was renamed as Fountainhead psLive.

The new unit will now be called Fountainhead-MKTG. “In India, the lifestyle marketing solutions mar ket is growing at twice the rate of the ATL (above-the line) market. The formation of Fountainhead MKTG will help us achieve our mission of being the second-largest agency group by end 2017 in India,” said Ashish Bhasin, chief executive officer, South Asia at Dentsu Aegis Network.

The development marks the end of the psLive, the London-based media and communication firm’s experiential marketing unit, in India.

Fountainhead has over 200 employees across offices in Mumbai, Delhi and Bengaluru. The first phase of the merger will focus on knowledge transfer, import of technology and training. One major objective of this new unit will be to create intellectual properties for brands, the company said.

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Written by Stephanie Rudnick
Stephanie Rudnick

February 3rd, 2016 at 3:51 pm

MKTG Named Lifestyle Marketing Leader by Dentsu Aegis Network

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MKTG_Logomark1

In conjunction with Dentsu Aegis Network announcing MKTG as a new global brand, the lifestyle marketing agency has also rebranded with this new logo mark.


It is a big day here at MKTG in the US and frankly, around the globe!

Today, October 19, 2015, Dentsu Aegis Network (DAN) officially created a new pillar to organize around its support of lifestyle marketing and named MKTG to take the lead as the Network’s 9th global brand.

With that, other DAN agencies that work in lifestyle marketing, including Out-of-Home agency Posterscope’s experiential arm, psLIVE’s offices across Europe and Asia Pacific, South Africa’s Crimson Room and Australia/New Zealand’s Apollo Nation as well as leading US-based sports and entertainment consulting agency Team Epic, will be realigned as part of MKTG over the next 12 months.

What does this mean?

By this time next year, we are anticipated to grow from 450 full-time employees in two countries, to nearly 1,000 full-time employees in 14 countries, providing the same insights, creative solutions, execution and customer service our clients and employees have come to expect from us.

The move was done with two strategic objectives in mind….provide growth and development opportunities for our employees and to better service our client partners.

You can read the official announcement here.

We’re very excited about the new direction our agency has taken. The possibilities are endless and we can’t wait to keep sharing our journey with you. Stay tuned!

 

MKTGINC; HOK

MKTG’s NYC HQ. Come for a visit!

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Written by The Wolf
The Wolf

October 19th, 2015 at 2:06 pm