Archive for the ‘Diageo’ tag

A Day In The Life of…Guinness Ambassador Ryan Wagner

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It’s that time again! Time to get to know another one of our amazing #HumansofMKTG.  To finish off the year, we’re taking a look at a day in the life of Ryan Wagner, our Baltimore-based Guinness Brewery Ambassador.

What exactly does it mean to be a Guinness Brewery Ambassador?

Well, there’s a team of nine of us around the country, we divide up the country evenly. My territory is Maryland, DC, Virginia, North and South Carolina, Georgia and Tennessee. It’s our job to kind of spread the gospel of Guinness in any way that we can. So it’s mainly focused on education, and whether that’s getting in front of the sales team at a distributer, or getting in front of the bartending staff at an on-premise account and making sure that they’re up to date on Guinness’s quality standards and pouring techniques and all those things. Then it’s also designing consumer-facing events. I’m working with the Maryland Zoo for instance, in creating a program surrounding live zoo animals and the animals that are on the Gilroy posters from Guinness. So I do whatever I can to increase awareness of the things that we’re doing and making sure that everyone is as educated as possible about the world of beer. Not just the world of Guinness, because if people are smarter drinkers, then we hope that’ll lead them to Guinness anyway. And then also because I’m based in Baltimore and our new brewery is being built here, I’ve been spending a lot of time helping everybody get up to speed at the brewery and in the taproom as well.

The cat that’s “probably screaming”

Would you tell us a little bit about your morning routine?

Because I work primarily with staff at bars and restaurants and things like that, I tend to use my mornings to get caught up on admin work, whether that’s responding to emails or dealing with expenses. So I usually take my time in the mornings because, more often than not, I know it’s going to be a later evening. I’ll spend the earlier part of the day working on the busy work.

 

What about first thing when you wake up in the morning? The before work stuff…

Oh my goodness. I hit the snooze button like 17 times. I deal with the cat that’s probably screaming at me. If it’s the day my fiancé doesn’t open the gym where she works, then I’ll get up and make breakfast for us. If she’s already gone and it’s just me then breakfast is something really simple like cereal. Then I sit down and turn the TV to CNN or ESPN and get caught up on what’s going on in the world. Finally, I open the computer and get to work.

 

Are you a big podcast listener?

Occasionally I’ll listen to a couple of the beer podcasts. Some of the stuff that the guys at Beervana do or Good Beer Hunting to, again, keep up with what’s going on in the market.

 

Do you have any go-to lunch spots?

Yeah, Smoothie King! When you work in beer, and you know you’re going to be drinking a lot of it, you know a lot of your calories for the day are going to be coming from beer. So you have to try to keep it light for lunch. It’s not always easy, but if there’s a Smoothie King around I try to have that for lunch.

 

What about an after work activity? Do you have a favorite?

Spending time with my fiancé. We both work a lot. Depending on the time of year I work three or four jobs and she’s busy as well. She’s a group fitness director for a regional chain of athletic clubs so my favorite activity is literally something as simple as an SVU marathon and laying on the couch and just being around each other.

So you said you’re typically working 3-4 jobs at a time, can you tell us a little more about what those are?

Yeah it’s quite a few things! My background is really varied. Obviously, Guinness is my fulltime job and where I spend the majority of my time. In addition to the experience I have working with beer, I have a couple other part-time gigs that are a lot of fun that I like to do whenever I have the opportunity to. One of them is teaching a class called Body Pump, which is a group fitness weight-training class. So I’ll typically do that once or twice a week it’s usually early in the morning where I’ll go to the gym and teach a class. And then I also work for the local CBS radio affiliate in Baltimore doing sports talk radio. So I’ll do that a few times a month, where I’ll pick up a few hours and go in and talk sports. Then I also work for the Orioles when they’re in season. I am the announcer at the ballpark at Oriole Park at Camden Yards, so I’m the public address announcer at the stadium.

 

So let’s say the Orioles are in season, what does your workweek look like?

I mean it depends. So they’re home 81 times a year typically for anywhere from 3-10 days in a row at a time so it really just varies from week to week. But if I’m working all of my jobs simultaneously, which doesn’t happen terribly often, I might wake up at 5am to go teach a 6am class. I’d get back to the house at 7:30, have breakfast, and work on some admin stuff until it’s time to go on the road and go do my Guinness day. I’d visit a couple of accounts, do a staff training, work with bartenders on Perfect Pour, meet with a distributor. I’d meet with my distributor manager, see what’s going on for the week with him. Then I would be at the ballpark by 5 or 5:30. The game would start at 7. I’m there until 10. Then there are days where I go right from the ballpark to the radio station to do 10:30 until midnight on the radio. Again, it doesn’t happen often but if I’m doing all four in one day that’s what it’d look like.

It was a pleasure speaking with Ryan about life as a Guinness Brewery Ambassador, sports announcer, group-fitness instructor, and radio host.  You can keep up with Ryan on Instagram and Twitter @rwags614 or just catch him at the Orioles home games next season.  

Now that we’re wrapping-up 2017 A Day In The Life pieces, I highly recommend closing your year by sitting down with a colleague you don’t know so well and getting to know them better. It’s a privilege to hear the stories of the people we surround ourselves with every day. One thing’s for sure, MKTG is full of some pretty amazing humans. – MaryKate

 

 

 

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Written by Mary Kate Pleggenkuhle
Mary Kate Pleggenkuhle

November 30th, 2017 at 2:28 pm

MKTG wins Diageo’s ‘Breakthrough Performance’ Award at Supplier Awards

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Thrilled to share that MKTG was honored by Diageo North America for “Breakthrough Performance” at the 2017 Supplier Awards. Thank you to our long-time partners at Diageo, and to our amazing team for all of their hard work and dedication.

See here for the press release

Cheers!

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Written by Paige McConney
Paige McConney

November 2nd, 2017 at 1:07 pm

Smirnoff Love Wins Launch @ Stonewall Inn

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Last week, Smirnoff officially launched their Limited-Edition No. 21 Vodka “Love Winsbottle in their continued support of the LGBTQ community. No two bottles are identical as they each feature a unique rainbow color aesthetic as well as various polaroid images of real couples on every bottle created and photographed by San Francisco-based photographer Sarah Deragon.

The launch was held at the iconic Stonewall Inn NYC, a national historic landmark site that launched the riots and modern LGBT rights movement. MKTG had the supreme pleasure of being at the forefront of transforming the iconic venue, elevating the look and feel of the space and executing the “Smirnoff Love Wins Launch Party.” The launch party also included several major media and social influencers such as Girl With No Job, Bachelorette Caila Quinn and several more.

Smirnoff has committed to donating $1f or every limited-edition bottle created (not, not just sold but created) to the Human Rights Campaign, which has currently equated to $260,000.
Go out there and buy your limited-edition bottle and support the cause!
To read more about the story behind the Love Wins bottles, see here
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TopSpin New York 2016

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For the sixth year in a row, MKTG was proud to produce another successful TopSpin Charity Ping Pong event last night at NY’s Metropolitan Pavilion as part of our MKTG4GOOD initiative. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

Over 1000 revelers enjoyed bites from some of the city’s top restaurants, themed cocktails and took home some insane goods from the ever-popular silent auctions…all the while cheering on celebrities, athletes and industry executives as they as they battled at the tables to take home the coveted TopSpin trophy and bragging rights.

Celebrity guests included US Women’s National Soccer Team star Megan Rapinoe, Buster Skrine, Marcus Williams, Dexter McDougle and Darryl Roberts from the NY Jets, Guillermo Hernangomez, Kyle O’Quinn, John Wallace, John Starks and Larry Johnson, WNBA stars Stefanie Dolson, Sue Bird and Deveraux Peters and Ibtihaj Muhammad, musician Kevin Jonas and the American sabre fencer and member of the United States fencing team best known for being the first Muslim American woman to wear a hijab while competing for the United States in the Olympics.

Take a look below for photos from last night’s event! Or watch our video HERE!

 

 

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Written by Paige McConney
Paige McConney

December 2nd, 2016 at 11:16 am

A Day in the Life: Karina Munoz, MKTG NY

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For the past 3.5 years, Karina Munoz has been living in NYC as a Diageo Account Director at MKTG NY. A Sydney native, Karina misses such after work perks like being able to jump into the sea (jealous!), but does not miss most things closing at 6pm. Clearly, convenience is king for Karina and since Manhattan has become her home for the moment, she’s not sure she’ll be able to revert back to her Sydney ways.

A Diageo veteran, Karina has been working for the brand over the past eight years both here and in Australia. Currently she oversees a number of the Diageo brands – Smirnoff, Bulleit, George Dickel, North American Whiskies, Naked Turtle (the list goes on!). As a Diageo global veteran, Karina feels gratitude for the high volume of travel she’s clocked in and has completed more Diageo Marketing Code courses than she can keep track of!

As common with many ex-pats, when the quintessentially American holiday Thanksgiving looms, Karina has found herself doing a “Friendsgiving” with her Aussie mates. However, this year she was adopted by her boyfriend’s family and had her first official American Thanksgiving. In true tradition, Karina brought the pie- a festive rite of passage!

MKTG: What time do you wake up on a typical work day and do you have a routine?
KM: It depends. I set my alarm for 6.30am with high hopes of working out. Generally, 7.30am though.

What’s the first thing you do when you wake up?
KM: Press snooze.

Your day cannot be properly started without ______…
KM: Coffee and HuffPost.

How do you commute to work and do you enjoy your commute? Details please!
KM: I love my commute. I walk to work and stop for (more) coffee along the way and listen to music. My favorite mornings are when it’s sunny and crisp.

Does your day have a soundtrack? If so, what’s on your playlist that is a daily obsession or gives you that stroke of genius?
KM: It might sound trite, but I start my day listening to classical music. I find it helps to get the brain ticking.

Do you listen to podcasts? If so, which ones?
KM: Not really. I was obsessed with Serial and listened to all 12 episodes of the first season in one day. I haven’t found anything I’ve liked as much since.

Name your top five apps and why.
KM: 1) WhatsApp – being an expat.
2) Seamless – like most people who live in New York, I don’t use my kitchen much.
3) SoulCycle – I look at all the classes I might go to if something social doesn’t get in the way.
4) Hotels.com and Kayak (equally) – always planning the next weekend getaway.
5) NYTimes Crossword – you can use it without wifi so it’s good for train commutes.

What are some restaurants or spots near your office that make your day- from a lunch place that knows your ‘usual’ to a beautiful park- what locales do you live by?
KM: Belle Reve is always a winner. Sweetgreen when I feel like a walk.

What after-work activity makes your week complete?
KM: I like to make sure my team has had a good week. That always makes the week worthwhile. That, and a dirty martini.

–Contributed by Karina Munoz, MKTG NY and MKTG Global Communications Team
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Written by Andrea D'Alessandro
Andrea D'Alessandro

November 28th, 2016 at 3:04 pm

Smirnoff House at EDC Orlando: #LoveWins

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smirnoffhouse
It’s been a busy year for MKTG’s Smirnoff team and our client with the success of Smirnoff House, popping up at key EDM festivals throughout the year. This past weekend, the House made its final 2016 appearance at Electric Daisy Carnival, Orlando and it was an extra special event.Smirnoff is a big supporter of the LGBT community, and with this activation being in Orlando, we partnered with Pulse Nightclub, inviting some of their regular DJs to play at the House and be a part of the official lineup. We also had some of the bartenders from Pulse working at the activation and embracing #LoveWins (as beautifully illustrated on the House’s façade).

Even in the rain, the House and garden were packed from start to finish. The reputation of Smirnoff House is definitely getting out there, with it becoming a destination stage that festival attendees specifically seek out.

Check out some more coverage of Smirnoff House at EDC Orlando here and here, and some amazing photos below!


–Contributed by MKTG Smirnoff team 
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Written by Andrea D'Alessandro
Andrea D'Alessandro

November 10th, 2016 at 12:52 pm

MKTG Presents: Pairings // An Art x Music Experience

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pairings1

Last week, MKTG New York held our first Pairings // An Art x Music Experience, an exclusive series promoting creative artists and cultural inspiration. Our launch event featured art by Ralph Miller and music by DJ Zev, who spun beats among our office’s chic, pop art-infused space- a fitting backdrop as MKTGers and Dentsu Aegis Network partners sipped Diageo brand cocktails.

Growing up in Nicaragua and the Dominican Republic, Ralph Miller was influenced by Central American and Caribbean Art. For the past 30 years, Ralph has created cutting-edge experiential media and attractions. DJ Zev, a native of Brooklyn, New York, has spun at some of the most recognized clubs and events around the world; and for celebrities and brands such as Nick Cannon, Fergie, Eva Mendes, Red Bull, MTV, Porsche, Macy’s and Disney.

 

–Contributed by MKTG Global Communications team

 

 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

October 26th, 2016 at 4:48 pm

SportsBusiness Journal Visits MKTG’s NY HQ

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CEO Charlie Horsey and his favorite work by Roy Lichtenstein he picked out for his first office decades ago

 

FROM SPORTSBUSINESS JOURNAL:

Posted on October 24, 2016

Lifestyle/event marketing agency MKTG’s design prowess is evident throughout its sleek offices in lower Manhattan’s Tribeca neighborhood.

On the walls are two pieces from seminal pop artists Roy Lichtenstein and Keith Haring. “Twenty-five years ago, I had my first office and a $500 decorating budget,” said Charlie Horsey, the agency’s CEO. “The Haring is about having fun, and the pointing Lichtenstein is about accountability.’’

Also on the wall is a certificate signed by Mickey Mouse and Scrooge McDuck, certifying that Horsey graduated from Disney University in 1988, with a “Mousters Degree.” Earning that diploma entailed working at Disney World and donning a Disney costume.

Shoutouts to his hometown St. Louis include a St. Louis Cardinals logo inside of the pocket door leading into his office. “Sometimes, I have to hide it,” he said with a laugh.

New executives of parent company Denstu climb Mount Fuji as a rite of passage. Horsey ascended in June with hundreds of co-workers: “Five and half hours up and 2 1/2 hours down, and we wrote postcards at the top, wishing our clients well.”

Across the hall, there’s a full tavern setup, in tribute to client Diageo, along with a coffee bar. Horsey insists his routine is more caffeine- than alcohol-infused, but his ability to draw a perfect Guinness pint is impressive nonetheless.

MKTG Chief Creative Officer Ben Roth handled much of the office design.

PHOTOS BY PATRICK E. MCCARTHY

A variety of natural textures and lighting add to the open, inspiring environment at MKTG’s headquarters.
Global brand communications director Stephanie Rudnick chooses a soda from the soda machine customized by the MKTG NY Creative Department.
Hometown shoutout to Major League Baseball’s St. Louis Cardinals, Charlie’s home team.

MKTG Chief Creative Officer Ben Roth commissioned local artist Andrea von Bujdoss to paint a staff entrance with something powerful and thought-provoking for employees to see as they come and go each day: “What Tomorrow Holds.”

A fierce Mickey Mouse stands watch in the office, a not to Charlie’s time at Disney U

Horsey earned his “Mousters Degree” in 1988.
Disney University participants. That’s Charlie in the striped shirt on Mickey’s left!
A pint is never far away with offerings from long-standing client Diageo at the MKTG bar across the hall from his office.
A subtle, overhead reminder of the firm’s call letters in homage to it’s original NYC HQ in Chelsea Market.
Horsey joined new Dentsu employees on an annual Mount Fuji excursion in Japan with Dentsu President and CEO Tadashi Ishii.
Photo: COURTESY OF DAN
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A Toast To Summer…With Some Diageo Brand Cocktails!

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Photos courtesy of Diageo.

Photos courtesy of Diageo.

Are you in need of some showstopping cocktails to make your Labor Day BBQ Instagram-worthy? Thanks to Smirnoff and Crown Royal, we’re keeping the pool party going with some inventive tipples born out of this summer’s #DiageoGames from Diageo’s Tales of the Cocktail event. It’s not too late to be patriotic (and a bit retro) with some red, white and blue popsicles infused with Smirnoff vodka. Smirnoff partnered with the Pop Parlour in Orlando to create these tasty treats that will take you back to your childhood, with a kick.

You’ll need some popsicle sticks and plastic cups to start.

Then combine:

Red layer: 1/2 ounce Smirnoff vodka with 1/2 ounce grenadine 

White layer: 1/2 ounce Smirnoff vodka and 1/2 ounce lemon juice, 1/4 ounce lime juice, and 1 tablespoon evaporated cane juice 

Blue layer: 1/2 ounce Smirnoff vodka and 1/2 ounce blue raspberry syrup

Throw in the freezer and enjoy when frozen!

Or, if you’re loving the days getting shorter and craving a cozy hot chocolate, why not make a cold version and spike it with Crown Royal whiskey… and go mile high with the toppings?!

For more cocktail inspiration, head over to Smirnoff and Crown Royal to keep the summer festivities going into September!

 

Contributed by the MKTG Diageo team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 30th, 2016 at 12:10 pm

Smirnoff House: The Party Is Just Getting Started

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MKTG has already brought some serious Smirnoff House party vibes to the Electric Daisy Carnival Las Vegas & HARD Summer this year- and we’re just getting started.  The House’s intimate stage puts you only a fist bump away from your favorite headlining DJs, many of whom just finished playing in front of 70,000+ crowds at a main stage.DJs in our House use this platform to transcend typical genre boundaries playing their favorite floor-shaking sounds (it literally shakes!) and pairing up with other top artists B2B (that’s back-to-back, for all you EDM newbies) to create a special moment for their fans. You never know who will show up to crash this House party until they’re behind the decks (sometimes we don’t even know)!

Smirnoff House will be throwing it down again at Nocturnal Wonderland during Labor Day Weekend (9/2 – 9/4) and EDC Orlando (11/4 – 11/5) to round out 2016.  We are gearing up for an even more massive 2017 festival season, but in the meantime, be sure to check out some WTF moments.

If you can’t crash our party at a festival near you, don’t fret. Here are some of our FAVORITE SETS in their entirety to turn your desk, living room or wherever into your own Smirnoff House party!

Contributed by MKTG Smirnoff team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 24th, 2016 at 10:44 am