Archive for the ‘Diageo’ tag

Smirnoff Love Wins Launch @ Stonewall Inn

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Last week, Smirnoff officially launched their Limited-Edition No. 21 Vodka “Love Winsbottle in their continued support of the LGBTQ community. No two bottles are identical as they each feature a unique rainbow color aesthetic as well as various polaroid images of real couples on every bottle created and photographed by San Francisco-based photographer Sarah Deragon.

The launch was held at the iconic Stonewall Inn NYC, a national historic landmark site that launched the riots and modern LGBT rights movement. MKTG had the supreme pleasure of being at the forefront of transforming the iconic venue, elevating the look and feel of the space and executing the “Smirnoff Love Wins Launch Party.” The launch party also included several major media and social influencers such as Girl With No Job, Bachelorette Caila Quinn and several more.

Smirnoff has committed to donating $1f or every limited-edition bottle created (not, not just sold but created) to the Human Rights Campaign, which has currently equated to $260,000.
Go out there and buy your limited-edition bottle and support the cause!
To read more about the story behind the Love Wins bottles, see here
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TopSpin New York 2016

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For the sixth year in a row, MKTG was proud to produce another successful TopSpin Charity Ping Pong event last night at NY’s Metropolitan Pavilion as part of our MKTG4GOOD initiative. TopSpin raises awareness and provides funds for exceptional nonprofits that provide educational opportunities for under-served youth.

Over 1000 revelers enjoyed bites from some of the city’s top restaurants, themed cocktails and took home some insane goods from the ever-popular silent auctions…all the while cheering on celebrities, athletes and industry executives as they as they battled at the tables to take home the coveted TopSpin trophy and bragging rights.

Celebrity guests included US Women’s National Soccer Team star Megan Rapinoe, Buster Skrine, Marcus Williams, Dexter McDougle and Darryl Roberts from the NY Jets, Guillermo Hernangomez, Kyle O’Quinn, John Wallace, John Starks and Larry Johnson, WNBA stars Stefanie Dolson, Sue Bird and Deveraux Peters and Ibtihaj Muhammad, musician Kevin Jonas and the American sabre fencer and member of the United States fencing team best known for being the first Muslim American woman to wear a hijab while competing for the United States in the Olympics.

Take a look below for photos from last night’s event! Or watch our video HERE!

 

 

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Written by Paige McConney
Paige McConney

December 2nd, 2016 at 11:16 am

A Day in the Life: Karina Munoz, MKTG NY

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For the past 3.5 years, Karina Munoz has been living in NYC as a Diageo Account Director at MKTG NY. A Sydney native, Karina misses such after work perks like being able to jump into the sea (jealous!), but does not miss most things closing at 6pm. Clearly, convenience is king for Karina and since Manhattan has become her home for the moment, she’s not sure she’ll be able to revert back to her Sydney ways.

A Diageo veteran, Karina has been working for the brand over the past eight years both here and in Australia. Currently she oversees a number of the Diageo brands – Smirnoff, Bulleit, George Dickel, North American Whiskies, Naked Turtle (the list goes on!). As a Diageo global veteran, Karina feels gratitude for the high volume of travel she’s clocked in and has completed more Diageo Marketing Code courses than she can keep track of!

As common with many ex-pats, when the quintessentially American holiday Thanksgiving looms, Karina has found herself doing a “Friendsgiving” with her Aussie mates. However, this year she was adopted by her boyfriend’s family and had her first official American Thanksgiving. In true tradition, Karina brought the pie- a festive rite of passage!

MKTG: What time do you wake up on a typical work day and do you have a routine?
KM: It depends. I set my alarm for 6.30am with high hopes of working out. Generally, 7.30am though.

What’s the first thing you do when you wake up?
KM: Press snooze.

Your day cannot be properly started without ______…
KM: Coffee and HuffPost.

How do you commute to work and do you enjoy your commute? Details please!
KM: I love my commute. I walk to work and stop for (more) coffee along the way and listen to music. My favorite mornings are when it’s sunny and crisp.

Does your day have a soundtrack? If so, what’s on your playlist that is a daily obsession or gives you that stroke of genius?
KM: It might sound trite, but I start my day listening to classical music. I find it helps to get the brain ticking.

Do you listen to podcasts? If so, which ones?
KM: Not really. I was obsessed with Serial and listened to all 12 episodes of the first season in one day. I haven’t found anything I’ve liked as much since.

Name your top five apps and why.
KM: 1) WhatsApp – being an expat.
2) Seamless – like most people who live in New York, I don’t use my kitchen much.
3) SoulCycle – I look at all the classes I might go to if something social doesn’t get in the way.
4) Hotels.com and Kayak (equally) – always planning the next weekend getaway.
5) NYTimes Crossword – you can use it without wifi so it’s good for train commutes.

What are some restaurants or spots near your office that make your day- from a lunch place that knows your ‘usual’ to a beautiful park- what locales do you live by?
KM: Belle Reve is always a winner. Sweetgreen when I feel like a walk.

What after-work activity makes your week complete?
KM: I like to make sure my team has had a good week. That always makes the week worthwhile. That, and a dirty martini.

–Contributed by Karina Munoz, MKTG NY and MKTG Global Communications Team
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Written by Andrea D'Alessandro
Andrea D'Alessandro

November 28th, 2016 at 3:04 pm

Smirnoff House at EDC Orlando: #LoveWins

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smirnoffhouse
It’s been a busy year for MKTG’s Smirnoff team and our client with the success of Smirnoff House, popping up at key EDM festivals throughout the year. This past weekend, the House made its final 2016 appearance at Electric Daisy Carnival, Orlando and it was an extra special event.Smirnoff is a big supporter of the LGBT community, and with this activation being in Orlando, we partnered with Pulse Nightclub, inviting some of their regular DJs to play at the House and be a part of the official lineup. We also had some of the bartenders from Pulse working at the activation and embracing #LoveWins (as beautifully illustrated on the House’s façade).

Even in the rain, the House and garden were packed from start to finish. The reputation of Smirnoff House is definitely getting out there, with it becoming a destination stage that festival attendees specifically seek out.

Check out some more coverage of Smirnoff House at EDC Orlando here and here, and some amazing photos below!


–Contributed by MKTG Smirnoff team 
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Written by Andrea D'Alessandro
Andrea D'Alessandro

November 10th, 2016 at 12:52 pm

MKTG Presents: Pairings // An Art x Music Experience

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pairings1

Last week, MKTG New York held our first Pairings // An Art x Music Experience, an exclusive series promoting creative artists and cultural inspiration. Our launch event featured art by Ralph Miller and music by DJ Zev, who spun beats among our office’s chic, pop art-infused space- a fitting backdrop as MKTGers and Dentsu Aegis Network partners sipped Diageo brand cocktails.

Growing up in Nicaragua and the Dominican Republic, Ralph Miller was influenced by Central American and Caribbean Art. For the past 30 years, Ralph has created cutting-edge experiential media and attractions. DJ Zev, a native of Brooklyn, New York, has spun at some of the most recognized clubs and events around the world; and for celebrities and brands such as Nick Cannon, Fergie, Eva Mendes, Red Bull, MTV, Porsche, Macy’s and Disney.

 

–Contributed by MKTG Global Communications team

 

 

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Written by Andrea D'Alessandro
Andrea D'Alessandro

October 26th, 2016 at 4:48 pm

SportsBusiness Journal Visits MKTG’s NY HQ

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CEO Charlie Horsey and his favorite work by Roy Lichtenstein he picked out for his first office decades ago

 

FROM SPORTSBUSINESS JOURNAL:

Posted on October 24, 2016

Lifestyle/event marketing agency MKTG’s design prowess is evident throughout its sleek offices in lower Manhattan’s Tribeca neighborhood.

On the walls are two pieces from seminal pop artists Roy Lichtenstein and Keith Haring. “Twenty-five years ago, I had my first office and a $500 decorating budget,” said Charlie Horsey, the agency’s CEO. “The Haring is about having fun, and the pointing Lichtenstein is about accountability.’’

Also on the wall is a certificate signed by Mickey Mouse and Scrooge McDuck, certifying that Horsey graduated from Disney University in 1988, with a “Mousters Degree.” Earning that diploma entailed working at Disney World and donning a Disney costume.

Shoutouts to his hometown St. Louis include a St. Louis Cardinals logo inside of the pocket door leading into his office. “Sometimes, I have to hide it,” he said with a laugh.

New executives of parent company Denstu climb Mount Fuji as a rite of passage. Horsey ascended in June with hundreds of co-workers: “Five and half hours up and 2 1/2 hours down, and we wrote postcards at the top, wishing our clients well.”

Across the hall, there’s a full tavern setup, in tribute to client Diageo, along with a coffee bar. Horsey insists his routine is more caffeine- than alcohol-infused, but his ability to draw a perfect Guinness pint is impressive nonetheless.

MKTG Chief Creative Officer Ben Roth handled much of the office design.

PHOTOS BY PATRICK E. MCCARTHY

A variety of natural textures and lighting add to the open, inspiring environment at MKTG’s headquarters.
Global brand communications director Stephanie Rudnick chooses a soda from the soda machine customized by the MKTG NY Creative Department.
Hometown shoutout to Major League Baseball’s St. Louis Cardinals, Charlie’s home team.

MKTG Chief Creative Officer Ben Roth commissioned local artist Andrea von Bujdoss to paint a staff entrance with something powerful and thought-provoking for employees to see as they come and go each day: “What Tomorrow Holds.”

A fierce Mickey Mouse stands watch in the office, a not to Charlie’s time at Disney U

Horsey earned his “Mousters Degree” in 1988.
Disney University participants. That’s Charlie in the striped shirt on Mickey’s left!
A pint is never far away with offerings from long-standing client Diageo at the MKTG bar across the hall from his office.
A subtle, overhead reminder of the firm’s call letters in homage to it’s original NYC HQ in Chelsea Market.
Horsey joined new Dentsu employees on an annual Mount Fuji excursion in Japan with Dentsu President and CEO Tadashi Ishii.
Photo: COURTESY OF DAN
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A Toast To Summer…With Some Diageo Brand Cocktails!

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Photos courtesy of Diageo.

Photos courtesy of Diageo.

Are you in need of some showstopping cocktails to make your Labor Day BBQ Instagram-worthy? Thanks to Smirnoff and Crown Royal, we’re keeping the pool party going with some inventive tipples born out of this summer’s #DiageoGames from Diageo’s Tales of the Cocktail event. It’s not too late to be patriotic (and a bit retro) with some red, white and blue popsicles infused with Smirnoff vodka. Smirnoff partnered with the Pop Parlour in Orlando to create these tasty treats that will take you back to your childhood, with a kick.

You’ll need some popsicle sticks and plastic cups to start.

Then combine:

Red layer: 1/2 ounce Smirnoff vodka with 1/2 ounce grenadine 

White layer: 1/2 ounce Smirnoff vodka and 1/2 ounce lemon juice, 1/4 ounce lime juice, and 1 tablespoon evaporated cane juice 

Blue layer: 1/2 ounce Smirnoff vodka and 1/2 ounce blue raspberry syrup

Throw in the freezer and enjoy when frozen!

Or, if you’re loving the days getting shorter and craving a cozy hot chocolate, why not make a cold version and spike it with Crown Royal whiskey… and go mile high with the toppings?!

For more cocktail inspiration, head over to Smirnoff and Crown Royal to keep the summer festivities going into September!

 

Contributed by the MKTG Diageo team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 30th, 2016 at 12:10 pm

Smirnoff House: The Party Is Just Getting Started

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MKTG has already brought some serious Smirnoff House party vibes to the Electric Daisy Carnival Las Vegas & HARD Summer this year- and we’re just getting started.  The House’s intimate stage puts you only a fist bump away from your favorite headlining DJs, many of whom just finished playing in front of 70,000+ crowds at a main stage.DJs in our House use this platform to transcend typical genre boundaries playing their favorite floor-shaking sounds (it literally shakes!) and pairing up with other top artists B2B (that’s back-to-back, for all you EDM newbies) to create a special moment for their fans. You never know who will show up to crash this House party until they’re behind the decks (sometimes we don’t even know)!

Smirnoff House will be throwing it down again at Nocturnal Wonderland during Labor Day Weekend (9/2 – 9/4) and EDC Orlando (11/4 – 11/5) to round out 2016.  We are gearing up for an even more massive 2017 festival season, but in the meantime, be sure to check out some WTF moments.

If you can’t crash our party at a festival near you, don’t fret. Here are some of our FAVORITE SETS in their entirety to turn your desk, living room or wherever into your own Smirnoff House party!

Contributed by MKTG Smirnoff team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 24th, 2016 at 10:44 am

A Day in the Life: Jonathan Zheng, MKTG APAC

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It takes a certain type of person to move abroad- especially half-way around the world. So it’s perfect timing to kick off our new “A Day in the Life” series shining the #myMKTG spotlight on Jonathan Zheng, Senior Account Manager and MKTG globetrotter extraordinaire.

Formerly on the Diageo/Captain Morgan team in New York, as of this summer Jonathan relocated to MKTG’s new-ish office in Singapore and is working alongside another former NYC-office dweller (by way of Australia), our very own Cat Lyon.

From supping laksa at hawker centers to ordering coffee in Malay, the sights and smells of being abroad are flavoring Jonathan’s new daily routine. Take a look below for a day in the life of Jonathan Zheng…

Office Location:
MKTG APAC HQ in Singapore

What do you work on
?
JZ: I’m an accounts person in title, but we’re in startup mode here in Singapore which means I wear many hats. New business development, creative, strategy, production, vendor sourcing, event management – we’re doing it all! I’m also enjoying working with Cat to collaborate with other DAN agencies here in Singapore and across the APAC region. The opportunities here for MKTG are amazing.

What time do you wake up on a typical work day?
JZ: There is no typical day. Depends on where I need to be that day and when. Usually I just find out what time my roommate needs to be up the next day, and get up 15 minutes before him so I can steal the first shower.

What’s the first thing you do when you wake up? Do you have a routine? Come on, tell us!
JZ: We’re 12 hours ahead of NYC in Singapore, so the whole day is happening back home while I’m asleep. When I wake up, I try to get caught up on everything that went on back in the US – read news and current events, check sports scores, give social media a scroll-through.

Also, I’m in a group WhatsApp chat with my best friends back home. I always start my day by scrolling through the chat to get caught up on the conversation, then responding to all their corny jokes several hours late.

Your day cannot be properly started without ______…
JZ: Singaporean coffee. I take mine “Kopi C kosong peng” which is coffee with milk, no sugar, iced.

How do you commute to work and do you enjoy your commute? Details please!
JZ: I’m a 15 minute walk to work, and that was very intentional when I was apartment hunting. I walked to work in New York, too, and got way too comfortable with that routine. Fighting through crowds and riding the metro to work every morning and evening was most certainly not going to start happening now.

When you’re at work, do you wear headphones at your desk?
JZ: Yes.

Does your day have a soundtrack? If so, what’s on your playlist that is a daily obsession or gives you that stroke of genius?
JZ: Usually 90’s hip hop, but I like a little bit of everything and get in very random swings depending on how I’m feeling. On my way to work this morning the playlist was Nas, Royce Da 5’9”, Ghostface Killah, and Celine Dion.

Do you listen to podcasts? If so, which ones?
JZ: I’m a huge sports and pop culture fan. Love Bill Simmons’ show and his network of podcasts on The Ringer. Then some “smarter” stuff like Malcolm Gladwell’s Revisionist History, Stuff You Should Know, and of course NPR.

Name your top five apps and why…
JZ: Uber- it’s how I get around

HypeMachine – discovering new music

Couchsurfing – the most incredible resource for meeting new people internationally

Deliveroo – Singaporean Seamless for getting food delivered to me

DBS Banking/American Express – gotta track my $$$

What are some restaurants or spots near your office that make your day- from a lunch place that knows your ‘usual’ to a beautiful park- what locales do you live by?
JZ: Singapore is famous for its hawker centers – basically food courts with a wide range of local fare options. Hainanese chicken rice, laksa, char kway teow, mee goreng, roti prata, oyster omelets. Go Google Image search all of those!

What after-work activity makes your week complete?
JZ: Good dinner somewhere new and Diageo drinks. Ketel martini or Johnnie Walker Black rocks – always responsibly and in moderation!

provided by MKTG Singapore and Global Communications Team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 1st, 2016 at 10:35 am

16th Annual Tales of the Cocktail: MKTG & Diageo Making A Splash Together

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Photos courtesy of Diageo.

Photos courtesy of Diageo.

MKTG and Diageo made a splash at the 16th annual Tales of the Cocktail in New Orleans (July 19-24, 2016). TOTC is the world’s premier cocktail festival for both industry and consumers, sponsoring a series of seminars, tasting rooms, spirited dinners and volunteer events with the Bon Vivants (San Francisco-based & nationally recognized cocktail, hospitality, marketing and design firm). Immersive experiences allowed attendees to experience innovative Canadian-themed cocktails by Crown Royal, rejuvenate in the morning at the Tanqueray Gin & Juice bar, taste rare malts from the scotch portfolio- brought together by some of the greatest bartenders in the world at the World Class Family Reunion dinner and let loose at the #DiageoGames portfolio party.

Some highlights included:

Ode to the Bowl: Tequila Don Julio, Zacapa Rum, Ketel One Vodka and Bulleit Bourbon sponsored the unofficial kick-off to Tales of the Cocktail at the world-famous Rock’n’Bowl lanes, in a partnership with the Spare Room in Los Angeles. Teams from around the globe competed for the Punch Bowl prize, with Team London bringing home the gold!

World Class Family Reunion: After five years of touring the country and looking for the best bartenders, Diageo’s World Class program hosted a dinner to reunite past competitors and reminisce about the challenges and triumphs of the past five years.

#DiageoGames Portfolio Party: Diageo showcased 14 of its brands at the Diageo Games, arguably one of the most talked-about events at Tales of the Cocktail this year. Each brand represented a country, and activities that consumers could participate in included volleyball, badminton, speed-walking and foosball.

A buzz was building throughout the week with the “Follow the Torch” campaign and hashtag.  Bartender Sean Kenyon and a group of 15 bartenders began the journey with the torch in Denver, CO, riding their motorcycles to New Orleans, and the journey was completed throughout the week of Tales of the Cocktail in the French Quarter by bartenders on a custom, branded pedicab with inflatable torches. Each leg of the run was shared on social media, and generated more than 53,000 likes and views.

Tasting Room- A Spirited Celebration of the Americas: Lauren Mote (2015 Canadian World Class Champion and co-founder of Bittered Sling Bitters) partnered with Diageo’s Reserve Brands to execute this tasting room to take guests on a tour from Western Canada to the Southern United States, mid-Mexico through to Central America, with a quick bounce to the Patagonian region of South America, all told through the story of cocktails.

Guests enjoyed the following cocktails, brought to life in posters and recipe postcards designed by New Orleans-based artist Phillip Collier:

Neerlandia: Ketel One Vodka, Caesar Mix & Bittered Sling Gastown Bitters

Freemasonry Fizz: A breakfast-inspired Ramos gin fizz featuring Tanqueray No. TEN with local organic eggs & Fruit Loop cereal garnish

Anacafé: Zacapa Rum 23 paired with fresh espresso, yellow Chartreuse & Giffard Banane

Century Plant: Tequila Don Julio Blanco, Mezcal, Aloe Vera Juice, Ginger, Lime & Gose beer

 

–Contributed by the MKTG Diageo team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

July 26th, 2016 at 1:50 pm