Archive for the ‘Diageo’ tag

A Day in the Life: Jonathan Zheng, MKTG APAC

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It takes a certain type of person to move abroad- especially half-way around the world. So it’s perfect timing to kick off our new “A Day in the Life” series shining the #myMKTG spotlight on Jonathan Zheng, Senior Account Manager and MKTG globetrotter extraordinaire.

Formerly on the Diageo/Captain Morgan team in New York, as of this summer Jonathan relocated to MKTG’s new-ish office in Singapore and is working alongside another former NYC-office dweller (by way of Australia), our very own Cat Lyon.

From supping laksa at hawker centers to ordering coffee in Malay, the sights and smells of being abroad are flavoring Jonathan’s new daily routine. Take a look below for a day in the life of Jonathan Zheng…

Office Location:
MKTG APAC HQ in Singapore

What do you work on
JZ: I’m an accounts person in title, but we’re in startup mode here in Singapore which means I wear many hats. New business development, creative, strategy, production, vendor sourcing, event management – we’re doing it all! I’m also enjoying working with Cat to collaborate with other DAN agencies here in Singapore and across the APAC region. The opportunities here for MKTG are amazing.

What time do you wake up on a typical work day?
JZ: There is no typical day. Depends on where I need to be that day and when. Usually I just find out what time my roommate needs to be up the next day, and get up 15 minutes before him so I can steal the first shower.

What’s the first thing you do when you wake up? Do you have a routine? Come on, tell us!
JZ: We’re 12 hours ahead of NYC in Singapore, so the whole day is happening back home while I’m asleep. When I wake up, I try to get caught up on everything that went on back in the US – read news and current events, check sports scores, give social media a scroll-through.

Also, I’m in a group WhatsApp chat with my best friends back home. I always start my day by scrolling through the chat to get caught up on the conversation, then responding to all their corny jokes several hours late.

Your day cannot be properly started without ______…
JZ: Singaporean coffee. I take mine “Kopi C kosong peng” which is coffee with milk, no sugar, iced.

How do you commute to work and do you enjoy your commute? Details please!
JZ: I’m a 15 minute walk to work, and that was very intentional when I was apartment hunting. I walked to work in New York, too, and got way too comfortable with that routine. Fighting through crowds and riding the metro to work every morning and evening was most certainly not going to start happening now.

When you’re at work, do you wear headphones at your desk?
JZ: Yes.

Does your day have a soundtrack? If so, what’s on your playlist that is a daily obsession or gives you that stroke of genius?
JZ: Usually 90’s hip hop, but I like a little bit of everything and get in very random swings depending on how I’m feeling. On my way to work this morning the playlist was Nas, Royce Da 5’9”, Ghostface Killah, and Celine Dion.

Do you listen to podcasts? If so, which ones?
JZ: I’m a huge sports and pop culture fan. Love Bill Simmons’ show and his network of podcasts on The Ringer. Then some “smarter” stuff like Malcolm Gladwell’s Revisionist History, Stuff You Should Know, and of course NPR.

Name your top five apps and why…
JZ: Uber- it’s how I get around

HypeMachine – discovering new music

Couchsurfing – the most incredible resource for meeting new people internationally

Deliveroo – Singaporean Seamless for getting food delivered to me

DBS Banking/American Express – gotta track my $$$

What are some restaurants or spots near your office that make your day- from a lunch place that knows your ‘usual’ to a beautiful park- what locales do you live by?
JZ: Singapore is famous for its hawker centers – basically food courts with a wide range of local fare options. Hainanese chicken rice, laksa, char kway teow, mee goreng, roti prata, oyster omelets. Go Google Image search all of those!

What after-work activity makes your week complete?
JZ: Good dinner somewhere new and Diageo drinks. Ketel martini or Johnnie Walker Black rocks – always responsibly and in moderation!

provided by MKTG Singapore and Global Communications Team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 1st, 2016 at 10:35 am

16th Annual Tales of the Cocktail: MKTG & Diageo Making A Splash Together

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Photos courtesy of Diageo.

Photos courtesy of Diageo.

MKTG and Diageo made a splash at the 16th annual Tales of the Cocktail in New Orleans (July 19-24, 2016). TOTC is the world’s premier cocktail festival for both industry and consumers, sponsoring a series of seminars, tasting rooms, spirited dinners and volunteer events with the Bon Vivants (San Francisco-based & nationally recognized cocktail, hospitality, marketing and design firm). Immersive experiences allowed attendees to experience innovative Canadian-themed cocktails by Crown Royal, rejuvenate in the morning at the Tanqueray Gin & Juice bar, taste rare malts from the scotch portfolio- brought together by some of the greatest bartenders in the world at the World Class Family Reunion dinner and let loose at the #DiageoGames portfolio party.

Some highlights included:

Ode to the Bowl: Tequila Don Julio, Zacapa Rum, Ketel One Vodka and Bulleit Bourbon sponsored the unofficial kick-off to Tales of the Cocktail at the world-famous Rock’n’Bowl lanes, in a partnership with the Spare Room in Los Angeles. Teams from around the globe competed for the Punch Bowl prize, with Team London bringing home the gold!

World Class Family Reunion: After five years of touring the country and looking for the best bartenders, Diageo’s World Class program hosted a dinner to reunite past competitors and reminisce about the challenges and triumphs of the past five years.

#DiageoGames Portfolio Party: Diageo showcased 14 of its brands at the Diageo Games, arguably one of the most talked-about events at Tales of the Cocktail this year. Each brand represented a country, and activities that consumers could participate in included volleyball, badminton, speed-walking and foosball.

A buzz was building throughout the week with the “Follow the Torch” campaign and hashtag.  Bartender Sean Kenyon and a group of 15 bartenders began the journey with the torch in Denver, CO, riding their motorcycles to New Orleans, and the journey was completed throughout the week of Tales of the Cocktail in the French Quarter by bartenders on a custom, branded pedicab with inflatable torches. Each leg of the run was shared on social media, and generated more than 53,000 likes and views.

Tasting Room- A Spirited Celebration of the Americas: Lauren Mote (2015 Canadian World Class Champion and co-founder of Bittered Sling Bitters) partnered with Diageo’s Reserve Brands to execute this tasting room to take guests on a tour from Western Canada to the Southern United States, mid-Mexico through to Central America, with a quick bounce to the Patagonian region of South America, all told through the story of cocktails.

Guests enjoyed the following cocktails, brought to life in posters and recipe postcards designed by New Orleans-based artist Phillip Collier:

Neerlandia: Ketel One Vodka, Caesar Mix & Bittered Sling Gastown Bitters

Freemasonry Fizz: A breakfast-inspired Ramos gin fizz featuring Tanqueray No. TEN with local organic eggs & Fruit Loop cereal garnish

Anacafé: Zacapa Rum 23 paired with fresh espresso, yellow Chartreuse & Giffard Banane

Century Plant: Tequila Don Julio Blanco, Mezcal, Aloe Vera Juice, Ginger, Lime & Gose beer


–Contributed by the MKTG Diageo team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

July 26th, 2016 at 1:50 pm

Memorial Day & Captain Morgan in Vegas!

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While we were all taking a well-deserved break this Memorial Day weekend, Captain Morgan was busy celebrating the holiday in true Vegas style!
It was an epic gathering of course- the MKTG team seized a pro-active opportunity to create real-time content for the brand (in under 24 hours!) and further enhance our Diageo partnership.
#SunsOutRumsOut #KCCO
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Written by Andrea D'Alessandro
Andrea D'Alessandro

May 31st, 2016 at 11:40 am

MKTG Brings You: Merry & Bright Bevies

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With the countdown to the holiday break in full effect, we wanted to make sure all of our fantastic followers are well equipped to bring the holiday cheer.  Show off your hospitality and bartending skills with the below list of holiday cocktails that will be sure to wow your friends and family.

The Zacapa Solera Hot Cocoa

1 1/4 ounces Zacapa Rum 23
1/2 ounce Pedro Ximenez Sherry
5 ounces Hot Cocoa
Grated Cinnamon and Cracked Pink Peppercorn for Garnish
Combine rum, sherry and hot cocoa into a cocktail shaker. Shake well. Pour contents into glass mug. Garnish with grated cinnamon and pink peppercorn.
(Recipe by Lynnette Marrero for Zacapa)



An Old Fashioned Holiday

teaspoon brown sugar
orange peel
 dashes Angostura bitters
1 1/2
 ounces Bulleit bourbon
1 1/2 
ounces apple cider
Muddle sugar, peel and bitters until sugar dissolves. Add bourbon and apple cider and add ice. 



Tanqueray Gin Flip

1 ¼ ounces Tanqueray® London Dry
½ ounce almond syrup
½ ounce heavy cream
1 egg
3 dashes Angostura bitters
Combine all ingredients in a shaker. Shake vigorously and pour into a coupe glass. Garnish with star anise.
(Recipe courtesy of Tanqueray)



Morgan Mule
Mogan Mule1.5  oz. Captain Morgan® Original Spiced Rum
4  oz. ginger beer
2  sprig(s) mint
2  lime wheels
Muddle a mint sprig and lime wheel in the bottom of a tall glass. Add rum and ginger beer. Garnish with mint and lime.
(Recipe courtesy of Captain Morgan Original Spiced Rum)





The Ketel Fig & Rosemary
Ketel-One-Fig-Rosemary1.5 oz. Ketel One Oranje® Flavored Vodka
1 tsp. Dalmatia original fig spread
1 small branch of rosemary
0.25 oz. fresh lemon juice
0.5 oz. simple syrup
3 dashes Angostura bitters
Club soda
Dry shake Ketel One Oranje flavored vodka, fig spread and rosemary in a mixing glass. Add lemon juice and simple syrup and shake with ice. Strain into a highball glass filled with ice. Top with club soda and Angostura bitters.
(Courtesy of Kettle One)


Don’t forget to get the party started with MKTG’s own Holiday Cheer mix on Spotify.


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Written by Theo Berenson
Theo Berenson

December 22nd, 2015 at 12:19 pm

Portland Cocktail Week: F16 Bulleit

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Bulleit sponsored a lunch during Portland Cocktail Week and collaborated with 4 local vendors to create Bulleit-inspired menus, products and services for guests to experience. The local vendors included: Blue Star Donut, Ruby Jewel Ice Cream, Rudy’s Barber Shop and Portland Beard Company

The Blueberry Bourbon Basil Donuts and Bourbon Pecan Ice Cream were a hit with consumers. Rudy’s Barber Shop offered complimentary beard trims and Portland Beard Company distributed free samples and beard oils for purchase. Attendees experimented with the Maple Bourbon Sauce that was placed on all picnic tables, pairing it with burgers and sandwiches that were provided by food trucks.

See below for exclusive photos of the event!

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Written by Paige McConney
Paige McConney

November 5th, 2015 at 11:59 am

Portland Cocktail Week: Zacapa Rum

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Zacapa’s global Brand Ambassador, Rebecca Quiñonez, hosted the Zacapa Rum Art of Slow Lounge at Portland Cocktail Week, as part of the Diageo World Class activation. Students at Portland Cocktail Week were able to access the Lounge space in-between classes, and there were four activation spaces set up in the same room by a variety of brands. Zacapa Rum transformed the Diageo space into the Art of Slow Lounge, allowing students to:

RELAX: with 5-10 minute chair massages, provided by massage therapists from the East West College of the Healing Arts (55 massages were executed in total)

REFUEL: Portland Roasting Coffee set up complimentary hot and cold brew coffee service, and whole beans were gifted to students in half-pound branded coffee bags

INDULGE: Macaroons were brought in from Farina Bakery

DISCOVER: World Class champion bartenders Charles Joly and Tyson Buhler served Zacapa Rum’s Guatemalan Coffee Cooler and signature Old Fashioned cocktails, along with Zacapa Rum National Trade Executor Lynette Marrero. Guests had the opportunity to meet our start bartenders, and learn about both Zacapa Rum and Diageo World Class

Follow our journey as we continue to recap Portland Cocktail Week highlighting other Diageo brands we worked with this year! Stay tuned!

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Written by Paige McConney
Paige McConney

November 3rd, 2015 at 2:42 pm

‘Power’ Party: Terrence J. Honors Lala Anthony at Zacapa’s NYC Rooftop Soiree

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Culture | By on August 28, 2015 @ 11:52 am

Event kicks off new series of intimate dinner parties toasting top NYC media and entertainment figures, in partnership with TheWrap, produced by MKTG for Diageo’s Zacapa Rum


E! host Terrence Jenkins raises a Zacapa Rum toast to guest of honor Lala Anthony, as Diageo’s Keenan Towns looks on, at the first Zacapa Room and TheWrap dinner party in NYC on Thursday night, August 27. (credit: Shannon Sturgis)

It’s not always lonely at the top.

E! News host Terrence J gathered 30 intimates on an NYC rooftop overlooking the Empire State Building for a special evening honoring former MTV VMA Lala Anthony on Thursday night. Anthony, star of 50 Cent’s Starz series “Power,” wrapped filming on Season 2 of the show two weeks ago.

For Lala and Terrence, the two have a long history together. In addition to co-starring in the “Think Like a Man” franchise and both gaining fame as hosts of live daily pop culture shows (Terrence on BET’s “106th and Park”, Lala as an MTV VJ on “TRL” and “Direct Effect”), Mrs. Carmelo Anthony would have you believe their bond goes back to the womb.



The ZaCoco cocktail started off the weekend early. (Shannon Sturgis)

– Source: The Wrap


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Written by Stephanie Rudnick
Stephanie Rudnick

September 3rd, 2015 at 9:26 am

Meet our NYC Interns

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From left to right: Melissa Trager, Nike; Stasean Ridley, Strategy & Planning; Emily Upson, Sales & Marketing; Lauren Wagner, Creative; Chrissy Hughes, Diageo; Julia Coombs, Production

— Emily Upson

We have all heard daunting tales of pointless internships, where interns are relegated solely to making copies and getting coffee while constantly asking themselves “Is it 5 o’clock yet?” But in my six weeks as an intern at MKTG INC, I have yet to get anybody coffee; in fact, I’ve had full-time employees offering to get me coffee on their run downstairs. We even have a “coffee talk” program, where each intern is given a Starbucks card (being the broke college student that I am, this is huge), as well as the opportunity to invite any employee in the company to coffee for a chat. Even though I am an intern in the Sales and Marketing department, I have had the chance to sit down with Tim Owens, VP, Production to pick his brain about another part of the industry that piques my interest.

If you ask any of the 12 MKTG summer interns in NY, Chicago, Atlanta and San Francisco about their typical day, the answers would be universal: there’s no such thing as a typical day.

We are in and out of the office, attending meetings and events, performing research, and even getting our hands dirty in the event production aspect of the industry. However, this isn’t to say we haven’t done our share of invoices and expense reports.

Many of the eight New York interns have spent recent weeks working on the Warby Parker Hackathon, a project MKTG INC is producing pro-bono in partnership with Warby Parker and the City of New York.

The Warby Parker Hackathon, called #HudsonHack, will host over 200 tech interns in New York City, and students will compete for 24 hours to come up with innovative solutions for several local nonprofit organizations. Our MKTG interns have been working in-and-out of their usual departments to help put on this event. Intern Stasean has been with the project since the brainstorming phase, working alongside the Strategy & Planning team to come up with ideas for sponsorships and activations within the event. The opportunity to meet so many members of the Warby Parker team and regularly visit their offices has allowed our interns to “really build a connection with the brand,” says Stasean. Meanwhile creative intern Lauren has had weekly trips to WP HQ to work with their design team. Julia and I have also tagged along, developing the event’s social media plan, recruiting intern participants, and helping with sponsorship outreach.

MKTG’s remaining summer interns have also worked on Diageo projects such as Chrissy’s work on Smirnoff’s NYC Pride Parade activation, and Julia and Melissa’s slew of Nike summer training events, even previewing not-yet-public classes and interacting with Nike trainers and clients.

More intern updates to come as our MKTG keep us all busy!

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A World Class Diageo Competition

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Since I got involved with the 2014 session of the World Class program, I’ve been speaking with bartenders around the world about why I got involved in the first place. To answer this question, I first look at why I’ve ever thrown my hat into the ring for any competition. I can promise you that being handed a giant engraved shaker on stage is well near the bottom of my list of motivations.

One of the principal reasons I love to compete and why World Class was so intriguing is the people. No doubt one of the most unique aspects of our profession is the incredible community we have. I jump at the chance to meet other bartenders and surround myself with like-minded individuals who work in different styles. A competition like this brings together bartenders with an array of experiences. Even if you’re not competing, getting involved is beneficial. We’re always learning and evolving. That growth is never more active than when we break out of our day to day routine. Not to mention, you’re making new friends along the way. Having a bar stool waiting for you in distant cities isn’t the worst problem to have. Being able to reciprocate when people come to your town is even better.

Charles Joly

One of my favorite things about World Class is that it is not a “cocktail competition.” Sure, your drinks need to taste great; however, this is truly a bartending competition. You’re challenged to utilize the skills we practice every day as bartenders, allowing you to highlight your strengths and helping you identify areas that may need improvement. You’re revisiting fundamentals while showcasing your own creative style. As I prepared for each round (regionally, nationally and globally) the cocktails I created became more complete, my attention to detail improved and I was simply more present behind the bar. My goal was to continuously learn, improve and provide the best guest experience possible. During the months of preparation, I was actively making myself a better bartender.

Getting to spend time with a diverse pool of competitors, bartending for leaders in our industry and traveling to some pretty insane locales all adds fuel to the fire. I’ve always been an experiential person. “Things” come and go, but your life experiences make you who you are and will always be with you. Few other industries are as connected as ours. You really never know who you’ll meet or where those connections will take you.

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Whether you have a strong competitive drive or just want to challenge yourself to hone your craft, there are plenty of reasons to get involved. Even if you’re just checking out the online videos or attending one of the seminars, you’re bound to pick up something. Most importantly, have fun with it. We have the best job on the planet. Spread the love, be kind and push hard.


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Written by Charles Joly
Charles Joly

March 6th, 2015 at 2:25 pm

Top Five Drinks You’ll Be ‘Bragh’ging About on St. Patrick’s Day

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On St. Patrick’s Day—Tuesday, March 17—millions of people around the world will don green and celebrate the Irish with parades, good cheer, and of course, a drink! To spice up your beverage selection in anticipation of the holiday, we will be releasing one recommendation each day for the next 5 days. We hope to help you and your loved ones sip on some traditional Irish libations, as well as inspire you to add some twists to timeless classics. No matter where the celebrations take you, we encourage you to try these out responsibly.

Although we all enjoy celebrating every year in March, many don’t know the real reason behind the festivities. St. Patrick was the Patron Saint of Ireland, but like so many of us participating in this holiday, he wasn’t even Irish. He was born in Britain, and died on March 17, 461. The celebration in memory of his death was first observed in the United States in Boston, Massachusetts in 1737. Throughout the centuries it has turned into a worldwide celebration that everyone can enjoy (not just the Irish Catholics!). St. Paddy’s day is particularly large in America, as there are 39.6 million US residents with Irish ancestry, and tons more who are just Irish for the day!

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Our first suggestion, believe it or not, is “the most talked about American Blonde in years.” While many of you may be thinking Taylor Swift or Channing Tatum, it’s actually the Guinness Blonde American Lager.

Guinness goes Blonde with the first beer released in their new highly anticipated discovery series.  And we promise, this link to American Blondes is completely safe for work!

This beer is the first collaboration between the Guinness Factory in Dublin, Ireland and the Latrobe Brewery in Latrobe, Pennsylvania, USA. It is made with the 125-year-old traditional Guinness yeast, but reimagined with American hops and brewing techniques. We think that this is the perfect beer for Americans celebrating St. Pat on this side of the pond! After all, everyone loves an Irish-American blonde, don’t they?

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For day two we present to you a beer with a fun and rebellious spirit: Smithwick’s!

To sound authentic when ordering this at the bar, make sure to pronounce it “Smiddicks”.

Smithwick’s is the oldest Irish red ale style beer from Kilkenny, Ireland. Complete with hints of caramel, orange marmalade, campfire smoke and fresh citrus, this complex beverage is sure to be one of your favorites beyond the holiday.

It has always been a fan favorite. When it was first sent to America in 1950, the whole shipment was stolen off the docks of the Boston Harbor. It was so good that the locals kept it for themselves, rather than dumping it into the water.

We suggest pairing this ale with a burger, meatloaf, steak or a margarita pizza. We have found it to be particularly enjoyable with sharp cheddar and mild blue cheeses.

For those of you who prefer a lighter beer, we suggest the new Smithwick’s Pale Ale.

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On day three we suggest a timeless and delicious classic: Baileys.

-2,300: Glasses of Baileys enjoyed every minute around the world.
-180: Countries where Baileys is sold.
-50: Percent of spirits exported from Ireland bare the Baileys label.
-220 Million: Liters of milk used to make the fresh cream in Bailey’s each year; 38,000 dairy cows produce the milk on 1,500 farms, primarily on Ireland’s east coast.

While there are endless concoctions that can be bolstered with the delicious Irish cream, our favorite way to enjoy Baileys is on the rocks. A tip from the pros: put your glass in the freezer a few hours in advance for a frosty chill.

Looking to switch it up from the classic? Baileys has many new and exciting flavors. Try out Chocolate Cherry, Salted Caramel, and Vanilla Cinnamon this St. Paddy’s day.

On day 4 we suggest a drink that both bourbon lovers and beer enthusiasts can enjoy: a Wilde Old Fashioned. Named after the legendary Irish poet and writer Oscar Wilde, this cocktail combines a rich tradition with a bold new twist.

You might have expected for us to choose an Irish whiskey for this cocktail, but our favorite cocktails are built with bourbon. They have more flavor and complexity than whiskeys, which means they won’t get lost in the drink! So, keeping with the theme of celebrating St. Pat’s influence on the culture of Ireland, we chose to mix the bourbon with distinctly Irish Guinness!

Wilde Old Fashioned Recipe
1.5 oz Bulleit Bourbon
1 oz Guinness Extra Stout
.5 oz Rich Simple Syrup
Dash Angostura

1. Stir all ingredients in an ice filled mixing glass.
2. Strain over large ice cube.
3. Garnish with a large orange peel

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Happy St. Patrick’s Day Lads and Lassies! As I’m sure you may have guessed, on day 5 we suggest a traditional Guinness Draught! After all, it is the ultimate St. Patrick’s Day beverage.

Not only is this the beer of Ireland and beverage of choice for many who call the land home, it is the perfect drink for a day full of eating and drinking. Contrary to popular belief, it is light and thin, allowing those of you who are still sticking to New Years Resolutions to be happy. Believe it or not, there are only 125 calories in each 12 oz pint-sized glass. Guinness uses a unique Nitrogen/Carbon Dioxide mix to push the beer through the lines and into your glass. Unlike most other beers, it consists of 75% nitrogen and 25% carbon dioxide. Nitrogen is the reason for the thick, creamy head that is easily recognizable on a Guinness. The bubbles it creates are much smaller than CO2 bubbles, meaning you don’t get as full–this crafty trick allows us to save room for lots of corned beef and cabbage.

To ensure you are drinking the best pint of Guinness possible every time you choose the Irish stout, watch this video to learn about the perfect pour! We promise it really does make all the difference!

For those of you choosing not to drink this St. Patrick’s Day, it is very easy to incorporate Guinness into your delicious holiday recipes! From tenderizing beef in a classic meat-and-potatoes Irish stew, to drizzling it on vanilla ice cream we promise it adds wonderful flavor to whatever sweet treat or hearty meal you are making! Find some great recipes here:

However you choose to celebrate this history-rich tradition, always remember to enjoy responsibly!


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