Archive for the ‘Diageo’ tag

Keep Sailing With Johnnie Walker

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JW

After completing successful tours in Asia and Europe, the John Walker & Sons Voyager tour embarked on its third leg heading to the Caribbean. MKTG INC was brought on to make sure this tour was just as successful as the previous two.

Diageo was on a hunt to find a brand new yacht suitable for the tour.  Our very own Matt Manning, Derek Cummings and John Demas led the search and ultimately went the secret agent route and chose the Regina, which was prominently featured in the recent James Bond film “Skyfall” (as seen in this entire clip http://bit.ly/1f66sjN).

While John was busy beautifully redesigning the yacht, Derek worked on coordinating a routing schedule and managing port logistics at each tour stop with help from industry experts Brazil Yacht Services.

I was lucky enough to be on-board and truly live the Voyager experience for over 2 months. I made some lifelong friends, saw some amazing places (Antigua, Trinidad, Aruba, Puerto Rico, Dominican Republic, Colombia) and worked with some wonderful people along the way. Not to mention I completely dodged a little thing called the Polar Vortex.

JW6

Living the Voyager experience meant not taking any short cuts. Sailing from port-to-port may have been the most unique thing about the entire tour for me. There were a few times where being out on the deck on the open seas meant complete relaxation and escape from every other human being on the planet. Miles and miles of blue water is all I’d see. No cell phone, no internet, no distractions. On the other hand our trips (ranged from 16hrs to 60hrs) were mostly filled with high waves, deep boat rolls and some pretty intense boat movement (getting tossed out of bed or soaked on the deck became pretty common place). I don’t think I’ll be quitting my day job for a life at sea any time soon.

Full event production mode started the moment we docked. We activated 2-4 event days in each market with about 3 events each day. Daily challenges, issues and changes in addition to the slew of people who would constantly come by the boat for tours kept things really interesting along the way. Escaping the madness was a tad bit difficult considering we were living at the venue, but thankfully everything worked itself out leaving guests with unforgettable experiences ranging from rough wave sailing trips to black tie dinners to high energy dance parties on-board.

For more John Walker & Sons Voyager Photos: http://jwsvoyager.com/gallery/
Trinidad Event Video: http://vimeo.com/88886683
Aruba Event Video: http://vimeo.com/87215386
Dominican Republic Event Video: http://vimeo.com/89409955
Colombia Video: http://vimeo.com/90054934

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April 30th, 2014 at 3:31 pm

A Perfect Pairing for PRIDE

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Diageo_Pride

MKTG INC has paired up with Smirnoff and the DIAGEO Rainbow Network to celebrate LGBT Pride Month in the Northeast with Pride Parade Floats, Festivals, and Events taking place throughout the month of June in Washington D.C., Philadelphia and New York. The activation theme for 2013 celebrates the progress and ongoing campaign towards Marriage Equality – Every Pairing is Perfect.

With three new sorbet inspired vodkas to stimulate the tastebuds, but not the waistline, Smirnoff Sorbet Light was the perfect brand to make a SPLASH at PRIDE with less than 78 calories per cocktail and three great new flavors – Raspberry Pomegranate, Light Mango Passion Fruit and Light Lemon. The Float celebrates this theme by utilizing three 7-foot inflatable bottles and a recreation of an ice cream booth accompanied by staff dressed in attire that both portrays the sorbet server and embraces the Pride Parade energy. This float has already been a booming part of the Capitol Pride parade in Washington D.C. and the Philly Pride parade in Philadelphia. The float will make its final run in the New York Pride Parade on June 30th.

Outside of the parade, Smirnoff Sorbet Light has partnered with the LGBT Community Center and to host The Center Garden Party located on the Hudson River’s Pier 84. Kicking off Pride Week in New York with over 1,500 supporters, the Garden Party will bring “A Taste of Pride” with 40 restaurants offering samples from their delicious menus and will be complimented by a variety of Smirnoff Sorbet Light specialty cocktails, including a special pairing of 16 Handles Mango Tango Sorbet with Smirnoff Sorbet Light Raspberry Pomegranate….yum!

Be sure to make your way to the NY Pride Parade Sunday June 30th while mixing and matching your Smirnoff Sorbet Light (responsibly!) because you cant go wrong – Every Pairing is Perfect!

Written by: Charlie DeCrescenzo

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June 28th, 2013 at 11:59 am

Diageo Stirs Up World Class Finals in Brazil

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DiageoWorldClass2

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During the week of July 8, MKTG INC held a critical role in the fourth annual Diageo World Class Finals in Rio de Janeiro, Brazil.  World Class is Diageo’s global search for the World’s Best Bartender and this year over 10,000 bartenders in 47 countries competed for the coveted title.

MKTG INC executed a series of events throughout the week on behalf of Tequila Don Julio to the Diageo Executive Team, key customers, media and bartenders from around the world.  To highlight cross-coordination and agency capabilities, MKTG INC led a brilliant week of execution including two high-profile dinners and seminars (Diageo Client Services) with the support of a specialized RSVP site (Digital), spectacular POS (Creative) and presentations (Video).

Like the last two years, MKTG INC continues to be acknowledged for its outstanding execution during World Class.

Written by: Julie Foo

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August 7th, 2012 at 2:35 pm

QCK3: FREDO

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fredo likes pretty street art

The BLG Friday Feature is the QCK3 (QUICK THREE). This is where BLG engages in a verbal romp with a friendly MKTG INC employee. Rules of engagement? The introduction is the back of your business card and the corresponding photo is randomly selected from your Facebook page. Take a dip in this weeks’ hotness.

Today’s Victim: Fredo

Part Account, part Production, part Creative, part Style Icon: Alfredo, a.k.a, Fredo a.k.a Don Pablo Cantina a.k.a the Tight Roll Assassin will do whatever it takes to get the job done – and done in style.

BLG: That is the best business card we have read yet. Assuming the Tight Roll Assassin refers to your expertly rolled khaki pants, yes?

FRDO: Naturally. And I actually don’t have a card. But if I did it wouldn’t say any of that shit. It would just say “Stay sexy my friends!”

BLG: I like you. So what do you do around here anyway?

FRDO: I do a little bit of this and little bit of that and somehow an event takes place, people are happy and the photos look hot. Truthfully – I don’t like talking about myself.

BLG: Never would have guessed. Ok then let’s talk about something other than you. This being a blog – what’s your favorite Interweb video?

FRDO: The Man Who Walked Around The World by Johnnie Walker. Hands down one of the best things I have ever seen.

BLG: That is a good one. And JW is delicious scotch. In fact, I think BLG needs a scotch right about now. Last, most important question: zombies or vampires?

FRDO: Vampires, 100%,  cause those guys are always styling while doing dirty deeds. Play on players!

BLG: And there you have it. Vampires: 1, Zombies: 0. Play on players, indeed.

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November 12th, 2010 at 12:37 pm

Posted in QCK3

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QCK3: TONY

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GO DAWGS

The BLG Friday Feature is the QCK3 (QUICK THREE). This is where BLG engages in a verbal romp with a friendly MKTG INC employee. Rules of engagement? The introduction is the back of your business card and the corresponding photo is randomly selected from your Facebook page. Sick ’em, boys!

Today’s subject: Tony

Tony is a Group Account Director who chose the ho-hum backing of his business card, so we don’t have a super-sweet description to put here. What does this say about Tony? BLG investigates on this fine Friday morning…

BLG: Why no custom business card? Is Tony not a risk-taker?

TNY: Well, I wanted it to say something about me making the world safe for democracy and/or kickin’ ass and takin’ names, but somehow that was lost in the editorial process. Can’t trust you writers.

BLG: Fair enough. And speaking of trust, I’m not sure i’d entrust the future of democracy with you anyway. You wouldn’t have time to watch college football…

TNY: Very true. GO DAWGS!

BLG: So what do you do when you aren’t doing here?

TNY: I think about how awesome it would be if I WAS here, and what I’ll do when I’m ACTUALLY here.  Aside from that, I play with my 2 little dudes (Aldo: 19 months and CJ: 5 Months, and my awesome wife Amber: 396 months).  This typically involves loading up the stroller (it’s a double-decker UppaBaby…it rocks) and wandering to all of the exotic spots of the Upper Eastside. I also watch UGA Football.  That is all.

BLG: I’m sure Amber is happy you took the time to count out how many months old she is. And that we are now publishing it here. Oops. So besides contributing to the Upper Eastside Strollerocracy, you have worked on a ton of programs in your MKTG INC tenure. What’s your fave?

TNY: I’d say it’d have to be The Classic Malts Mentor program.  (And you thought I was going to say Johnnie Walker Journey/House of Walker).  The Classic Malts Mentor program was a lot of fun, because I got to work with the Masters of Whisky to develop a program that was tactile, engaging, entertaining and had a direct impact on rate of sales for accounts.  AND we were talking about scotch, so how could it NOT be fun?

BLG: We love scotch at BLG. And yes, we did think you were going to say Johnnie Walker Journey/House of Walker.

TNY: Of course that would be a close second.  Because of the event, but also because of the people I got to know working on those programs over the last 5+ years.

BLG: I bet you went through a lot of kilts in 5+ years.

TNY: Naturally.


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November 5th, 2010 at 12:28 pm

FORTUNE FAVORS GUINNESS

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images

Fortune also favors the bold.  As the ancient Latin proverb goes, the  Goddess of Luck, Fortuna, favors those who consummately undertake course of action and risks.  We like risks at MKTG INC. We also really like Guinness.

Guinness, robust with roasted flavors of chocolate and coffee,  has been audacious enough to infiltrate sports bar environments of late, challenging consumers to go Head-to-Head in pouring the Perfect Pint.  Boom! Karate chop! Take that Bud and Miller!

And to the victor go the spoils. Guinness invited only the best and boldest to their Grand Finale event to tenaciously pour for a trip to Las Vegas in celebration of Super Bowl XLV. While there was one ultimate Perfect Pint Winner in the NE Region, it is rumored there will be another Guinness Head-to-Head competition between Jerome Bettis and the individual with the most outrageously, bold moment.  Want in? Keep a lookout for MKTG INC in a sports bar near you.

In fact, it’s 5pm on Friday – we’re going to practice.

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