Archive for the ‘DICK’S Sporting Goods’ tag

MKTG INSIGHTS: HOW SPONSORS ACTIVATE AT THE LITTLE LEAGUE WORLD SERIES

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The Little League World Series attracts a large audience both in person and on broadcast. However, the event is unique compared to other sporting events of a similar size due to less emphasis placed on the on-field performance and a greater emphasis on youth sport. Sponsors take advantage of these unique themes at the Little League World Series and leverage them in custom activations.

This past weekend marked the conclusion of the Little League World Series as Tokyo Kitasuna defeated the Lufkin, Texas to win the championship. The Little League World Series has been held every year since 1947 in Williamsport, Pennsylvania where Little League baseball players from around the world compete. The event is highly unique as more than 400,000 people attend every year and the event receives prominent broadcasting from ESPN.

The Little League World Series attracts a significant audience considering it is made up of 11-13-year-olds and not professional athletes. The unique nature of the Little League World Series also allows sponsors to take on the themes of the event and leverage them in promotions and activations.

With the Little League World Series being made up of young athletes, the event has much less emphasis on the on-field performance and a more grass roots feel than other sporting events of a similar size. The event also brings about nostalgia as former Littler Leaguers are reminded of when they participated in youth sports and get to share that experience with their family. With the Little League World Series unique attributes and high reach through broadcast and on-site attendees, sponsors look to activate in ways to play off the high family population and look to promote products or services that would highly resonate with families.

Honda Targets Baseball Families with Mini-Van Activation – As a 21-year partner of the Little League World Series, Honda has looked to tailor their activations around the event to appeal to families and the kids participating. Honda leverages the event to promote their Odyssey mini-van, having it appear in custom creative as well as providing shuttles to the event from local hotels. With plenty of families onsite at the event, Honda is promoting their family friendly vehicle and demonstrates its use during a time when parents will need the extra space to bring their kids to baseball.

Canon Provides Tournament Packages for Both Parents and Kids – At this year’s Little League World Series, Canon was promoting their Rebel camera in combination with their printer. Canon showed the two products on-site at this year’s Little League World Series where parents would be highly active in capturing their children’s on-field moments. Also, Canon created a player toolkit that was available for free on their website. The toolkit included scorecards, colouring books, and snack recipes and which was also promoted to be printed off using the Canon printer. Canon’s provided things that both the parents of the Little League Players would make use of during the tournament. Cannon’s approach looks to engage the entire family through their sponsorship.

Dick’s Sporting Goods Promotes their Youth Sports Service – Dick’s Sporting Goods uses the Little League World Series to promote their Team Sports HQ service which is an online portal that organizes youth sports teams, from scheduling to registration. They have created official Little League templates and offer it free to all users. With the high amount of families participating in youth sport attending or watching the Little League World Series, Dick’s has strong opportunity to promote their platform to an audience that will be interested in their product.

The Little League World Series is a unique event which attracts families invested in youth sport from all over. Sponsors recognize this crowd and look to activate at the event with products and strategies targeted to that demographic.

Originally posted by MKTG Canada

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Q&A: At Dick’s Sporting Goods, Why Making Sports Matter Goes Beyond The Game

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Great Q&A from our friend Barry Janoff from NewYorkSportsJournalism.com of our client DICK’S Sporting Good…doing good once again!

DicksSMlogo

 

By Barry Janoff

August 10, 2015: Dick’s Sporting Goods wants to have both an immediate and long-term impact in sports and beyond, not just as a national retailer— with more than 600 locations in 46 states and growing — and as a rookie partner with the U.S. Olympic Committee, but also in the way it connects with students and athletes.

Last year, under the auspices of Dick’s Sporting Goods Foundation, the company founded Sports Matter, a multi-year project that has committed $25 million to support youth athletics, with a focus on programs and teams that were being or about to be eliminated due to budget cuts.

The problem is nationwide, and growing. According to Dick’s, between 2009-2011, some $3.5 billion was cut from school sports budgets, and by 2020 an estimated 27% of public high schools in the U.S. will not have any sports. “Saving youth sports is a core mission of our company,” said Lauren Hobart, svp/CMO for Dick’s Sporting Goods and president of The Dick’s Sporting Goods Foundation.

The platform expanded this year, including aligning with DonorsChoose.org, a crowd-funding destination, to reach more people and assist more programs.

To help drive awareness, Dick’s is working with a roster of sports and media celebrities, some of whom gathered for a recent media event and panel discussion in NASDAQ MarketSite in New York’s Time Square to launch the second year of Sports Matter.

The panel included former NFL head coach and current ESPN and Monday Night Footballcommentator and analyst Jon Gruden, who is in his second year of working with Sports Matter; Carli Lloyd, U.S. Women’s National Team captain and MVP of the recent FIFA Women’s World Cup; Karl-Anthony Towns, the NBA‘s 2015 overall No. 1 draft pick (Minnesota Timberwolves); veteran NFL wide receiver Brandon Marshall (New York Jets); actor Michael B. Jordan (Fantastic Four); Pulitzer Prize-winning journalist and author Buzz Bissinger (Friday Night Lights); and Paul Caccamo, founder and CEO for Up2Us Sports. (Pictured below: Gruden, Lloyd, Towns.)

This past February, Dick’s signed a deal to become the official sporting goods retail sponsor for the U.S. Olympic Committee and Team USA. The alliance is anchored by The Contenders, an in-store program to provide U.S. Olympic and Paralympic hopefuls with flexible work opportunities and other support to help them reach their goal. Lead spokesperson is Kerri Walsh Jennings, three-time gold medal winner in beach volleyball.

Read more here

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Written by Stephanie Rudnick
Stephanie Rudnick

August 11th, 2015 at 11:17 am

Game On, Pittsburgh!

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PrintPress Release: April 30, 2015

Americans Ready to Race at 7th DICK’S Sporting Goods Pittsburgh Marathon

P3R offers $132,000 overall prize purse plus $40,500 American Development Program and 2016 Olympic Marathon Trials qualifying bonus monies in the Steel City on Sunday, May 3

PITTSBURGH, PA – Defending Marathon champion Clara Santucci and top American male Tyler McCandless lead the U.S. contingent for the 2015 DICK’S Sporting Goods Pittsburgh Marathon and UPMC Health Plan Pittsburgh Half Marathon set for Sunday morning, May 3 in the Steel City.

Pittsburgh Three Rivers Marathon, Inc. (P3R), the event organizers, are offering $132,000 in guaranteed prize money with $8000 for the Marathon champions and $6500 for the Half-Marathon winners. In addition, P3R continues its support of American athletes by offering $40,500 in U.S.-only bonuses at both events as part of its American Development Program (ADP). There is also a bonus of $10,000 for the first person breaking Marathon event records: 2:10:24 by John Kagwe (KEN) in 1995 and 2:29:50 by Margaret Groos (USA) in 1988.

“Our theme this year is ‘Game on Pittsburgh’, and with deep fields and prize money, we look forward to our athletes being ‘on’ this Sunday morning to produce exciting races and 2016 U.S. Olympic Trials qualifying times in the City of Champions, and we could also see an event record or two broken,” said Patrice Matamoros, P3R CEO.

The ADP prize purse goes 5 deep per gender – provided race time standards are met:
Marathon (Men 2:25 or faster and Women 2:50 or faster): $4500, $3500, $2500, $1500 and $1000
Half Marathon (Men 1:12 or faster and Women 1:22 or faster): $3000, $2000, $1000, $750 and $500

U.S. athletes also have the opportunity to earn bonuses if they achieve the “A” or “B” qualifying standards for the 2016 U.S. Olympic Marathon Trials hosted by the ASICS LA Marathon on Saturday, February 13.

In addition to Clara Santucci (2:29:54, personal best) and Tyler McCandless (2:15:26), top Americans expected in Pittsburgh include:

MARATHON
U.S. Men
Tony Migliozzi (2:17:27)
Jed Christiansen (2:18:31)
Bryan Morseman (2:19:57)
Tyler Sewald (2:25:00)

U.S. Women
Yihunlish Bekele (2:30:39)
Devon Yanko (2:38:55)
Christina Murphy (2:39:15)
Emily Potter (2:39:55)
Emily Gordon (2:39:58)
Anna Weber (2:50:01)
Emily Giannotti (debut)

HALF-MARATHON
U.S. Men
Josh Dedering (1:03:31)
Christian Thompson (1:04:31)
Jeff Weiss (1:04:40)
Nik Schweikert (1:05:52)
Alex Koksal (1:09:24)
Josh Carson (1:09:28)

U.S. Women
Caitlin Comfort (1:12:16)
Carly Seymour (1:14:04)
Jennifer Bigham (1:15:59)
Sara Zambotti (1:16:58)
Kelsi Nutter (1:17:05)
Heather Utrata (1:18:56)
Kate Hails (1:19:58)
Mindy Sawtelle-Zottola (1:20:16)

P3R’s American Development Program includes the DICK’S Sporting Goods Pittsburgh Marathon, UPMC Health Plan Pittsburgh Half Marathon, GNC Live Well Liberty Mile on July 31 and EQT Pittsburgh 10 Miler tentaively scheduled for October 25.

For more event news, go to: www.thepittsburghmarathon.com/news

About the DICK’S Sporting Goods Pittsburgh Marathon
Join us for the ultimate experience that will take you on an unforgettable journey. The 2015 DICK’S Sporting Goods Pittsburgh Marathon is more than just a run. With 30,000 competitors and $25,000 in prizes, you’re sure to have one incredible adventure. Runners and spectators will play through 7 months of virtual and old-fashioned competition – starting at registration, continuing through training and culminating with one epic weekend of games.

Organized by the Pittsburgh Three Rivers Marathon, Inc. (P3R), the 7th edition is set for May 2-3, 2015. For more information, go to: PittsburghMarathon.com

About the Pittsburgh Three Rivers Marathon, Inc. (P3R)
Pittsburgh Three Rivers Marathon, Inc. (P3R) is a non-profit organization which promotes the love of long-distance running and enhances community involvement in fitness activities through high quality events open to a wide variety of ages and ability levels. Our events will consistently serve the needs of our runners and our sponsors; will engage and reward our volunteers; will enhance the economic well-being of the Pittsburgh region; will partner with public and private entities to create the best possible event experience; and partner with appropriate charitable organizations to give back to the community.

See more at: www.pittsburghmarathon.com/about-us
FACEBOOK: DSGPM    TWITTER: @PghMarathon    INSTAGRAM: PghMarathon

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DICK’S Sporting Goods Taps MKTG INC as Agency-of-Record

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dicks BEST

DICK’S Sporting Goods, the largest U.S.-based sporting goods retailer with more than 600 locations has chosen MKTG INC as its Event, Community and Experiential Agency-of-Record. We are tasked with providing strategy, planning, account management, as well as sponsorship activation of the 2015 DICK’S Sporting Goods Pittsburgh Marathon, line-of-business expansion development and ongoing integration and positioning of community marketing managers.

“We have been working with MKTG for well over a year on several projects and have been so impressed with how, from strategy through to execution, they consistently over-deliver,” said Mark Rooks, DICK’S Sporting Goods Vice President of Sports and Community Marketing. “This is a really exciting time at DICK’S as we roll out several sponsorships and consumer and business-facing programs that MKTG will help us bring to market. We could not be more thrilled with our selection.”

“We are so proud of our great success and influence within the retail, sports, entertainment and community-building space over the years and have truly enjoyed working with DICK’S in helping them think differently about their sponsorship and engagement executions,” said Charlie Horsey, CEO, MKTG INC. “DICK’S Sporting Goods is loved by people of all ages, which makes developing strategies, to engage consumers and the DICK’S community so exciting by leveraging both digital tools and live activations that resonate.”

The account will lead by Kevin Collins, GM of MKTG’s Chicago office and the core team will include members form across the agency’s US footprint.

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