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Portland Cocktail Week: Zacapa Rum

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PDXCW15_Major_Lounge_Zacapa-029

Zacapa’s global Brand Ambassador, Rebecca Quiñonez, hosted the Zacapa Rum Art of Slow Lounge at Portland Cocktail Week, as part of the Diageo World Class activation. Students at Portland Cocktail Week were able to access the Lounge space in-between classes, and there were four activation spaces set up in the same room by a variety of brands. Zacapa Rum transformed the Diageo space into the Art of Slow Lounge, allowing students to:

RELAX: with 5-10 minute chair massages, provided by massage therapists from the East West College of the Healing Arts (55 massages were executed in total)

REFUEL: Portland Roasting Coffee set up complimentary hot and cold brew coffee service, and whole beans were gifted to students in half-pound branded coffee bags

INDULGE: Macaroons were brought in from Farina Bakery

DISCOVER: World Class champion bartenders Charles Joly and Tyson Buhler served Zacapa Rum’s Guatemalan Coffee Cooler and signature Old Fashioned cocktails, along with Zacapa Rum National Trade Executor Lynette Marrero. Guests had the opportunity to meet our start bartenders, and learn about both Zacapa Rum and Diageo World Class

Follow our journey as we continue to recap Portland Cocktail Week highlighting other Diageo brands we worked with this year! Stay tuned!

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Written by The Wolf
The Wolf

November 3rd, 2015 at 2:42 pm