Archive for the ‘DJs’ tag

MKTG Music: France

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Late last year, the team at MKTG in France launched a formal music practice called MKTG Music. Lead by Thomas Blanc, MKTG’s Deputy General Manager, the team supports brands by developing relevant relationships using music (musicians, pieces of music, DJs, composers, producers), culture and collective passions to help them connect to their targets.

The offer proposes to support brands in an alternative cultural and creative territory and to create content and experiences that will develop brand influence and the engagement of their audiences. MKTG Music has already collaborated with the artist Claptone (DJ, producer of electronic music and masked artist) to orchestrate the launch of the new limited edition Cubanisto by Claptone.

Check out their mission statement below and contact Thomas Blanc for more details!

BECAUSE IT IS PASSIONATE AND UNIFYING, BECAUSE IT LIVES AND SHARES, BECAUSE IT IS CONSUMED AND BOUGHT, BECAUSE IT TRANSCENDS THE NOTIONS OF AGE, GENDER AND TERRITORY, BUT ALSO BECAUSE ‘IT SEES THE BIRTH OF NEW MODES OF CONSUMPTION, MUSIC OPENS UNIQUE OPPORTUNITIES FOR BRANDS. MKTG MUSIC IS THE SYNERGY BETWEEN OUR BUSINESS EXPERTISE, OUR KNOW-HOW OF EXPERIENCE DESIGNERS AND OUR INNOVATIVE APPROACH TO THE MUSIC MARKET.

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Written by Stephanie Rudnick
Stephanie Rudnick

April 9th, 2018 at 5:00 pm

Smirnoff Rendezvous: EDC Las Vegas

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The world’s largest vodka brand continued their efforts to shun the pretentious vibes that has consumed the vodka category and be the brand leading the way for social inclusivity. Continuing of the momentum from their “Exclusively for Everybody” campaign launch, a massive EDM partnership with Live Nation tied the knot with what is one of the least pretentious communities. Smirnoff and MKTG Inc. did not waste any time and created the Rendezvous meet-up spot consumer experience seeking to build authentic relationships with Millennials by genuinely enhancing their festival experience. First up on the schedule, the Super Bowl of EDM festivals…

400,000+ dance music fans from all across the world gathered at the Las Vegas Motor Speedway in June to dance from dusk till dawn at the Electric Daisy Carnival. Insomniac’s annual flagship event has grown into the western hemisphere’s largest EDM festival and this year’s event featured eight brand new stages that were curated specifically to offer different sounds from 150 Top DJs from across the world including: Hardwell, Above & Beyond, Bassnectar and many more. 

The Rendezvous’ was the perfect place to Refresh, Recharge & Reunite for all 21+ ravers, which made waiting for your tardy friends much more enjoyable. Refresh stations and charging pods let guests clean up and charge their phones while they sipped on custom EDC themed cocktails. Custom designed red bandanas were given out to guests and professional body artists enhanced looks with UV owl art. The shuffle stage gave fans a large platform to show off their moves which were projected to thousands of folks walking the Rainbow Road strip on LED screens outside the entrance. When everyone’s crew finally made it to the meet-up spot, a group photo in front of the Smirnoff daisy filled eyebrow and red cup art installation was a must before heading back out into the Madness. After 3 nights filled with fuzzy boots, fireworks and desert sunrises the kickoff to a busy year filled with 20+ major EDM music festivals was well underway.

Keep an eye out at your next EDM festival for the Smirnoff Rendezvous and have your crew meet-up with us there.

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Written by The Wolf
The Wolf

September 11th, 2015 at 10:16 am