Archive for the ‘Don Julio Tequila’ tag

Don Julio Shakes Things Up at FOOD & WINE Classic in Aspen

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001__MG_2061In honor of founder, Don Julio González, and his passionate pursuit to craft the world’s finest luxury tequila, Tequila Don Julio has introduced a vintage fleet of pickup trucks from the 1942-era that represent his unparalleled spirit and legacy. Each truck comes with a high tech cocktail tap system (installed by the Airstream Speakeasy team) that can serve crafted cocktails at a high volume for large-scale events. This single tower, dual tap nitrogen system features 25 gallons worth of cocktail storage that ensures speed of service at the perfect temperature.

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This “Craft on Draft” system came in handy at several culinary events around the FOOD & WINE Classic in Aspen this year. MKTG INC brought the truck and Denver’s finest mixologists to epicurean celebrations such as Heritage Fire: a gathering of 50+ chefs who practiced wood-fired, whole animal cooking techniques over live-fires, Sunday Fun Day: an industry only day consisting of beef and eggs, white water rafting and a 200 2-pound lobster feed, and the annual Last Man Standing Party: a fete not to miss at the scenic mountain top park overlooking Aspen.

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The trucks will be based in New York, Chicago, Dallas, Houston, San Francisco and Los Angeles. Whether you’re enjoying delicious food at a culinary festival or taking in the sounds at the summer’s hottest music festivals, be sure to keep your eyes peeled since the trucks will serve innovative seasonal drinks to enjoy at any occasion.

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Coachella 2015: Never Ending Flow of Don Julio Tequila at Neon Carnival

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Neon Carnival, the invite-only, after-party to music festival Coachella, returned for the sixth year in a row, but according to LA Times, “this year was bigger and better than ever.” Festival goers enjoyed a “never-ending flow of cold Don Julio tequila” served from the Airstream Speakeasy while partaking in carnival games, rides and dancing late into the night to music by acclaimed DJs Ruckus, Jesse Marco, Kayper, Politik and surprise appearance by A-Trak. Attendees also enjoyed Don Julio’s custom experiences, which included a Don Julio ring toss game and Don Julio giant slide. In addition to Hollywood elite, numerous celebrities were in attendance and enjoyed Don Julio VIP bottle service such as Leonardo DiCaprio, Aaron Paul, Alexander Wang, Ashley Greene, Brian Greenberg, Chanel Iman, Hilary Duff, Jamie Chung, Jared Followill of Kings of Leon, Joe Jonas, Julianne Hough, MUSE, Scott Eastwood, Stacy Keibler and more.

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