Archive for the ‘EDC Las Vegas’ tag

MKTG & Smirnoff House at EDC: F17 FTW!

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From June 17-19, EDC Las Vegas was the launchpad for Smirnoff’s F17 brand expression campaign, in support of their “We’re Open” platform. Smirnoff House is not a new idea, as the brand had executed it in Europe, but our our Extreme Home Makeover: MKTG Edition, was more than evolutionary. The client’s resounding acknowledgement that the evolution of this idea had really helped create an experience beyond previous executions was a testament to the risk-taking conceptualization, revolutionary spirit, and heart-rate elevating efforts (from concept pitch to roof pitch) that MKTG continues to employ with everything we touch.

It was a house filled with good vibes. It was a house filled with love, inclusivity and diversity.

It was a house filled with forward thinking.

It was also an innovative house filled with cameras broadcasting live and programmed content to screens masked in picture frames on every wall of our house.

The photos below don’t even begin to highlight the energy in and around the house, but a little scan of the internet will get you a little closer to how MKTG is helping Smirnoff reach the 100M impressions that the campaign is set out to achieve in F17.

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Written by Andrea D'Alessandro
Andrea D'Alessandro

June 23rd, 2016 at 10:32 am