Archive for the ‘EDC’ tag

Smirnoff House: The Party Is Just Getting Started

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 FotorCreated
MKTG has already brought some serious Smirnoff House party vibes to the Electric Daisy Carnival Las Vegas & HARD Summer this year- and we’re just getting started.  The House’s intimate stage puts you only a fist bump away from your favorite headlining DJs, many of whom just finished playing in front of 70,000+ crowds at a main stage.DJs in our House use this platform to transcend typical genre boundaries playing their favorite floor-shaking sounds (it literally shakes!) and pairing up with other top artists B2B (that’s back-to-back, for all you EDM newbies) to create a special moment for their fans. You never know who will show up to crash this House party until they’re behind the decks (sometimes we don’t even know)!

Smirnoff House will be throwing it down again at Nocturnal Wonderland during Labor Day Weekend (9/2 – 9/4) and EDC Orlando (11/4 – 11/5) to round out 2016.  We are gearing up for an even more massive 2017 festival season, but in the meantime, be sure to check out some WTF moments.

If you can’t crash our party at a festival near you, don’t fret. Here are some of our FAVORITE SETS in their entirety to turn your desk, living room or wherever into your own Smirnoff House party!

Contributed by MKTG Smirnoff team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 24th, 2016 at 10:44 am

Smirnoff Rendezvous: EDC Las Vegas

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The world’s largest vodka brand continued their efforts to shun the pretentious vibes that has consumed the vodka category and be the brand leading the way for social inclusivity. Continuing of the momentum from their “Exclusively for Everybody” campaign launch, a massive EDM partnership with Live Nation tied the knot with what is one of the least pretentious communities. Smirnoff and MKTG Inc. did not waste any time and created the Rendezvous meet-up spot consumer experience seeking to build authentic relationships with Millennials by genuinely enhancing their festival experience. First up on the schedule, the Super Bowl of EDM festivals…

400,000+ dance music fans from all across the world gathered at the Las Vegas Motor Speedway in June to dance from dusk till dawn at the Electric Daisy Carnival. Insomniac’s annual flagship event has grown into the western hemisphere’s largest EDM festival and this year’s event featured eight brand new stages that were curated specifically to offer different sounds from 150 Top DJs from across the world including: Hardwell, Above & Beyond, Bassnectar and many more. 

The Rendezvous’ was the perfect place to Refresh, Recharge & Reunite for all 21+ ravers, which made waiting for your tardy friends much more enjoyable. Refresh stations and charging pods let guests clean up and charge their phones while they sipped on custom EDC themed cocktails. Custom designed red bandanas were given out to guests and professional body artists enhanced looks with UV owl art. The shuffle stage gave fans a large platform to show off their moves which were projected to thousands of folks walking the Rainbow Road strip on LED screens outside the entrance. When everyone’s crew finally made it to the meet-up spot, a group photo in front of the Smirnoff daisy filled eyebrow and red cup art installation was a must before heading back out into the Madness. After 3 nights filled with fuzzy boots, fireworks and desert sunrises the kickoff to a busy year filled with 20+ major EDM music festivals was well underway.

Keep an eye out at your next EDM festival for the Smirnoff Rendezvous and have your crew meet-up with us there.

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Written by Paige McConney
Paige McConney

September 11th, 2015 at 10:16 am