Archive for the ‘EDM’ tag

Smirnoff House at EDC Orlando: #LoveWins

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smirnoffhouse
It’s been a busy year for MKTG’s Smirnoff team and our client with the success of Smirnoff House, popping up at key EDM festivals throughout the year. This past weekend, the House made its final 2016 appearance at Electric Daisy Carnival, Orlando and it was an extra special event.Smirnoff is a big supporter of the LGBT community, and with this activation being in Orlando, we partnered with Pulse Nightclub, inviting some of their regular DJs to play at the House and be a part of the official lineup. We also had some of the bartenders from Pulse working at the activation and embracing #LoveWins (as beautifully illustrated on the House’s façade).

Even in the rain, the House and garden were packed from start to finish. The reputation of Smirnoff House is definitely getting out there, with it becoming a destination stage that festival attendees specifically seek out.

Check out some more coverage of Smirnoff House at EDC Orlando here and here, and some amazing photos below!


–Contributed by MKTG Smirnoff team 
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Written by Andrea D'Alessandro
Andrea D'Alessandro

November 10th, 2016 at 12:52 pm

Smirnoff House: The Party Is Just Getting Started

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 FotorCreated
MKTG has already brought some serious Smirnoff House party vibes to the Electric Daisy Carnival Las Vegas & HARD Summer this year- and we’re just getting started.  The House’s intimate stage puts you only a fist bump away from your favorite headlining DJs, many of whom just finished playing in front of 70,000+ crowds at a main stage.DJs in our House use this platform to transcend typical genre boundaries playing their favorite floor-shaking sounds (it literally shakes!) and pairing up with other top artists B2B (that’s back-to-back, for all you EDM newbies) to create a special moment for their fans. You never know who will show up to crash this House party until they’re behind the decks (sometimes we don’t even know)!

Smirnoff House will be throwing it down again at Nocturnal Wonderland during Labor Day Weekend (9/2 – 9/4) and EDC Orlando (11/4 – 11/5) to round out 2016.  We are gearing up for an even more massive 2017 festival season, but in the meantime, be sure to check out some WTF moments.

If you can’t crash our party at a festival near you, don’t fret. Here are some of our FAVORITE SETS in their entirety to turn your desk, living room or wherever into your own Smirnoff House party!

Contributed by MKTG Smirnoff team

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Written by Andrea D'Alessandro
Andrea D'Alessandro

August 24th, 2016 at 10:44 am