Archive for the ‘Email’ tag

The Latest Trend: Email

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hearblack_nathan_desktopPhoto Credit: hearblack.com

Once upon a time, like ten years ago, email was everything. Before Facebook, Twitter and Instagram, friends would forward baby photos, wedding announcements and jokes about menopause (those were emails from my mother).

In 2007, Nora Ephron wrote a column on “The Six Stages of Email” for The New York Times. “I just got email! I can’t believe it! It’s so great!” the essay began. It ends with “Call me.”

Email is the subject line of the conversation between artist Miranda July and Buzzfeed creator Jonah Peretti on a T  Magazine blog. “E-mail has returned to being more intimate,” says Peretti, “where you might be IMing or messaging or texting with your friend, but when you want to send something that is longer and more meaningful, you use e-mail. I think it’s becoming increasingly important for personal relationships.” (Hear that marketers? Email is practically a love note.)

Miranda July’s latest art project We Think Alone sends subscribers (100,000 so far) an email every Monday from the in-box of one of 20 people July has brought together, like Lena Dunham, Kirsten Dunst and Kareem Abdul-Jabber. For July, reading other people’s emails is a revelation. As she told T, “I’m always like, ‘Oh – so that’s how other people behave in the world.’ You know?”

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